Non-English podcast launches overtake English ones

• Non-English podcasts are growing fast, according to ART19's Chadd Hollowed, posting a set of graphs on Twitter. In April, May and June, there were more non-English podcasts launched than English ones. “This overturns a lot of assumptions about industry trends,” he says.

• Campaign takes a closer look at Omnicom’s $20m advertising deal with Spotify.

• There are 52 radio stations in Savannah, Georgia. Tom Webster wonders what would happen if there were only three; and what that might mean for podcasting.

• Linus Sebastian, a popular YouTube reviewer, has been entirely synthesized for a review video. Youtube hosts are not all out of work yet, though: the final product still required two actors, weeks of work, a lot of technology, and still doesn’t quite look, or sound, human.

Opinion

• “The externalized nature of the [podcasting] revenue model causes inefficiency for all stakeholders,” says strategy consultant Paul Hanke, writing in The Startup, highlighting how things are changing in the podcasting business, and predicting three main players for podcasting in the future.

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• Techdirt says We Shouldn’t Call Michelle Obama’s (And Joe Rogan’s) Proprietary Exclusive Audio From Spotify A 'Podcast’ Any More". “The least we can do is stop confusing the closed, exclusive, gatekeepered system with the open, inclusive ecosystem.” (Podnews calls them “shows”). Meanwhile, The Motley Fool highlights why podcasts change the game for Spotify.

• 9to5Mac notes that Castro’s Inbox/Queue feature is game-changing functionality for heavy podcast users. (Google Podcasts offers the same 'inbox’-like view, but doesn’t allow you to swipe episodes away. Yes, we’ve submitted feedback.)

• A columnist in Irish newspaper The Journal notes that there is no measurement for podcasts in Ireland, saying “verifiable listenership information … is long overdue”.

Tips and tricks - with Podcorn

• How do your download numbers compare to other podcasters? (Rachel Corbett)
• The Ten Commandments of Podcasting (Greenwich Time)

Aug 26 2023: This broken link now points to the Internet Archive.
• My Top 6 Podcasting Lessons After Reaching 6 Million Downloads (Rachael Kable)

Podcast News - with The John Bartolo Show

In The John Bartolo Show Claudinha Gadelha stopped in to talk fighting, women and all things UFC. John takes a deep dive into what it takes to be a champion, and how she spends her time outside the ring.

The Ramsey Network have launched Ramsey Call of the Day. It’s a new, short-form podcast: “a quick, daily dose of advice on life and money delivered in under ten minutes”.

Launched today: Get WIRED from WIRED magazine. Hosted by Lauren Goode, WIRED says they’re “launching a podcast because WIRED’s journalism is informed by decades of knowledge about the world of technology, and we believe we can help demystify what’s happening in this world”.

Launched today, The Podcaster’s Guide to a Visible Voice is a new show helping you be more confident to share your authentic voice, says host and voice coach Mary Chan.

Award-winning podcast Other Men Need Help is back for its third season. The focus this time is friendship between men, celebrating its bonds and gently exploring what goes unsaid.

It’s more complicated than that. Wave·Audio, the Paris-based studio of Thomas Baumgartner, has released C’est plus compliqué que ça - a podcast to debunk false historical evidence and easy headlines. (en Français)