Triton Digital releases inaugural Canada Podcast Report

“I think we’ve gotten incredibly lazy”. In Sounds Profitable this week with Claritas, Bryan Barletta calls for us to embrace better education, have some skin in the game when it comes to certification, and understand the issues surrounding ownership. It’s a required read if you’re involved in podcast adtech. Subscribe here

Sep 13 2023: This broken link now points to the Internet Archive.

• Triton Digital has released its inaugural Canada Podcast Report. The ranker shows the top downloaded podcasts overall, top Canadian English-language and French-language shows, as well as top networks in the country. For Canadian podcasts, CBC Radio’s The Current is #1 in English (and CBC run 28 of the top 30); Radio-Canada’s Le Radiojournal is the #1 in French (they run 14 of the top 30). Overall, Dateline NBC was the #1 show in the country. It measures thirteen participating publishers.

• Breaking: Spotify has just released its financial results for Q1/22. “Growth in the number of (Monthly Active Users) that engaged with podcast content continued to outstrip total MAU growth, podcast consumption rates grew in the double digits Y/Y, and podcast share of overall consumption hours on our platform reached another all-time high,” the company says. The company also reports “a favorable revenue mix shift towards podcasts and growing marketplace activity”.

  
  Sep 13 2023: This broken link now points to the Internet Archive.

• Warner Music Group has launched a new podcast network, Interval Presents, producing “multi-format, culture-forward audio content at the intersection of music, pop culture, and social impact”. It’ll be run by Allan Coye.

• The winners of the Webby Awards were announced. There are 83 winners in the podcast category. Song Exploder got multiple awards.

• Coming soon, Apple Podcasts paid subscribers will be able to buy a year’s subscription up front. If you’re a creator monetising through Apple Podcasts, you can add an annual plan now.

• Remote recording tool Riverside has just raised $35m. The platform has now raised $47m in total.

• eMarketer is forecasting US podcast ad spending will hit $2.2bn in 2023. The numbers are similar to the IAB’s, released in May last year.

  
  Sep 13 2023: This broken link now points to the Internet Archive.

• SiriusXM and Audio Up have announced two new original scripted podcasts. Stars and creators of the shows will also appear throughout SiriusXM programming. SiriusXM has also signed an unlicensed lizard psychologist, Therapy Gecko.

• Podchaser now has 16m credits in their database.

• v1.1 of the Podcast Taxonomy has been announced - a collaborative standard for harmonising roles and credits in podcasts production. Podjobs will use these new categories shortly.

  
  Sep 13 2023: This broken link now points to the Internet Archive.

• Spotify is launching a fund to support open source software.

• Advertisers are flocking to influencer-led podcasts, says Morning Brew.

  
  Sep 13 2023: This broken link now points to the Internet Archive.

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Moves and hires

• Lyra Smith is now Executive Producer, Comedy at iHeartMedia. She’d been Story Editor at Crooked Media, working on their limited series including Webby Award winner This Land, and had also worked on S-Town and This American Life among others.

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Tips and tricks - with SoundStack

• Courtney Kocak covers “How to Make a Stellar Audio Drama as an Indie Podcaster”, interviewing Ryan Patch and Carina Green from City of Ghosts.

• JAR Audio share their methods for how to forecast audience growth for your branded podcast.

Podcast News - with Acast

From Acast: Ever felt like you should be better at feminism? The Guilty Feminist features comedian Deborah Frances-White and her guests for this comedy podcast, recorded in front of a live audience. Each week they discuss our noble goals as 21st century feminists and the hypocrisies and insecurities that undermine them.

Two weeks after an election was called, The Chaser Report has finally started following the Australian Election with “The Chaser Report - Election Edition”. New shows will be released every weekday arvo at 4pm, assuming they can be bothered. It’ll be hosted by Charles Firth and Dom Knight, with fellow Chasers and the Chaser Interns.

Graduate In The USA is new from the US Embassy Australia and Mushroom Studios, helping Australian students, parents, and school staff with exclusive insights on how to navigate the U.S. college admissions process. Australian American AFL ruckman Mason Cox is the first guest.

Love Takes Action is new today from mutual life insurer New York Life. Hosted by actor and writer Ellen Adair, the show - inspired by their recent ad campaign - tells stories of everyday people in real life situations or during extraordinary events, sharing moments of love, strength, resiliency and humanity.