Ad-skipping insights released for podcasts

• 68% of people listened to some or all of the podcast ads in the last episode they listened to, according to Ad Nauseam, new data released yesterday from Sounds Profitable. The US data suggests that while ad-skipping does happen, podcasting performs better than radio or YouTube. It also gives insight into how many ads listeners tolerate.

• Podcast hosting and monetisation network Adelicious has added a number of additional shows to its slate.

• Do you do a British podcast? The British Podcast Awards Listeners Choice is open now; details on how to promote it to your listeners are also on the page.

• The first set of speakers for Podcast Movement in Washington DC have been announced. The event is Aug 19-22; use code PODNEWS to save.

• The Infinite Dial 2024 Australia will be unveiled on Jul 3. The gold standard research from Edison Research and CRA will give a view into, among other things, Australian podcast listening; last year 43% of Australians listened monthly.

• Ausha has achieved ISO/IEC 27001:2022 certification for security of customer data. It appears to be the first hosting platform to receive it; Podbean, Chartable, Megaphone, Riverside and Veritonic all have SOC 2 Type II certification, a US equivalent.

Moves and hires

• Andy Lipset, former CEO of SpokenLayer and formerly of Targetspot and Pandora, has launched a new advisory firm called Resound. He is joined by another former CEO of SpokenLayer, Lauren Nagel.

• Media company WaitWhat has made a set of recent hirings, including Leital Molad, head of podcasts, previously of Pushkin Industries and First Look Media; Eve Troeh, executive producer, previously at The New York Times; Eric Purcell, video editor, previously at The Daily Show; Jordan Smart, associate producer, previously at Kindred Media; Tricia Bobeda, senior producer, previously at Pushkin Industries; Noa Wollstein, video editor, previously at The Messenger; and Rachel Ishikawa, producer, previously at Michigan Public.

Tips and tricks - with Memberful

• RedCircle post how to turn your social media followers into your podcast listeners. We’d add: get a decent website for your podcast, either through your podcast host or by using Podpage; or use an embedded podcast player on your current site.

Podcast News

Impaulsive with Logan Paul has Donald Trump as an upcoming guest, and is looking for Biden too, according to TMZ.

Spotify’s The Louis Theroux Podcast is to return in September, the company has announced. The show is produced by Mindhouse, the production company part-owned by Theroux.

In 1984, New Zealand’s snap election meant the country witnessed an economy upended, a bold new stance on the world stage, sweeping social and cultural transformations, and bitter personal recriminations. Juggernaut: The Story of the Fourth Labour Government is new this week from The Spinoff, interviewing more than twenty people from an incredible chapter in New Zealand history.

The RE—CAP Show is back for a new season to dive deep into global soccer, from the Olympics to the NWSL Championship, with raw, no holds barred commentary on the thrilling, unpredictable world of women’s sports. It’s hosted by soccer stars Christen Press and Tobin Heath.

Kristen Meinzer and Jolenta Greenberg return with a new season of How to Be Fine - with friends. In 2021, 12% of Americans reported having no close friends, highlighting a widespread “pandemic of loneliness.” With their new season, Kristen and Jolenta aim to bridge this gap by diving into both traditional and modern methods of building friendships—from volunteering and using apps like Bumble BFF to participating in unique social experiments like Jon Levy’s Influencer Dinner.