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How to

How to add your podcast to every podcast directory
We have a daily podcast. Here's where to find it - and all the directory links to add your podcast, too

How to get universal links to your podcast for everyone
One link to rule them all - or to get your new listeners. Here's how to get one.

How to do value4value and earn Bitcoin from your podcast
Got a podcast? You can earn Bitcoin from it, right now.

How to understand podcast stats
Analytics from Apple, Spotify, Google, podcast charts, downloads, Podtrac and more: what does it all mean? What's the biggest show in the world; and how is your show doing?

How Podcasters Can Grow Their Show with Cross-Promos
Partnerships are one of the most valuable tools in a podcasters' marketing tool kit, and setting up cross-promos can be a great way to partner.

How to report a pirated podcast
If your show's audio has been copied by someone else, and you need to get it removed under DMCA or copyright takedown, here's how and where to do that.

How we... redesigned Player FM
Player FM has gone through a redesign. What's new - and what have they learnt about the process?

How I make... Podnews
What tools are used by Podnews every day to produce the newsletter and the podcast?

How to embed a podcast player into your website
Want to embed a podcast player into your website? Here's how...

How I make... Hit Different
Courtney Carthy dives into his bag of tools for producing a hit podcast

How people find your podcast in apps - who indexes what?
What podcast and/or episode metadata is indexed by which search engines and directories? How should you use your RSS feed to get more new listeners?

How to make your episode notes work in all the podcast players
Want to make your episode notes look lovely? Here's the way to avoid also making them look rubbish.

How to do loudness: the LUFS and LKFS FAQ for podcasters
What are LUFS and LKFS, and why is Apple asking for -16 of them? This article helps with understanding loudness levels for your podcast, and how to achieve them.

How to create a compelling call to action in your podcast episodes
Five simple steps that you can take to improve your show notes and increase listener retention

How to install Audacity on your Chromebook
Yes you can - and yes, it works. Here's how to install this audio editor on almost any modern Chromebook.

How to get live captions for every podcast you listen to - on whatever app
There's a way to get live captions on almost any phone and almost any app: with one exception

How to know when you can depend on 'fair use'
Fair use is possible for podcasters to use, as long as you understand and use the courts' interpretive logic.

How to use commercial music in your podcast
Can you use commercial music, from records or CDs, in your podcast? No, you can't. Here's a full set of reasons why you can't: not even a little bit. Without a licence.

How to support the value you get from a podcast with crypto
Love the podcast you're listening to? Support the value you get from it

How this company generated over 68% of its revenue from podcasting
Jake Jorgovan highlights how a podcast evolved into the most effective driver of new revenue for his business

Who's the best podcast host - how to choose
One of the most-asked questions on podcasting forums is "which podcast host should I use?" So, here's the answer.

How much does it cost to host a podcast on Amazon AWS?
Is hosting a podcast on Amazon AWS a good idea?

How I make... Podrunner and Groovelectric
Steve Boyett uses a lot of musical hardware to produce his two podcasts

How to spot Google Podcasts in your server logs
It turns out that Google Podcasts is harder to spot than many podcast apps. Here's the definitive list.

How I make... True Crime Reporter
How does a proper investigative reporter turn his hand into making a true crime podcast? And what does he think of the others?

How WebSub works: and why it's good for your podcast
WebSub fixes one of the main problems for podcasting in an elegant manner

How I make... Grumpy Old Geeks
More than 460 episodes, and 'a few million downloads'. Jason DeFillippo shows us how it's done.

How I make... Podcast Pontifications
Evo Terra tells us why it takes 3.5 hours for him to record an episode that lasts for less than ten minutes.

How I make... Podcast Gumbo
Paul Kondo explains how he makes his weekly podcast recommendation podcast

How long should a podcast be?
How long should my podcast be? What's the right duration for a podcast? This is one of the first questions ever asked when people are thinking about making a podcast. Here's an attempt to answer.

How to get your podcast into Google Podcasts and Google Home
How to get your podcasts into the Google Podcasts app, and onto Google Home and other smart speakers

How to see if Google has indexed your podcast
Not got an Android phone, but want to see if Google knows where your podcast is? Here's how to find out.

Advertising A Podcast, Part 3
Promo ad swaps, episode drops and crossovers

Advertising A Podcast, Part 2
Buying Social and Search Ads

Advertising a Podcast, Part 1
How to Stand Out and Build An Audience

How to encode your audio: MP3 or AAC / M4A?
What should you use for your podcast?

How to add a donate or payment link to your podcast
Here's how to make sure that many podcast apps can link to your donation page for your podcast

How to link to your podcast
If you want to link to your podcast from social media, posters, business cards, your email footer or anything else... what's the best way?

How I make... The Freenoter
From ATR-2100s to Auphonic, here's how The Freenoter is made

News in depth

Audio quality comparisons
What effect does bitrate, samplerate, and mono/stereo have on audio quality?

The 100 most popular podcast names
The most popular podcast names - including Daniel's Show

Apple Podcasts channels
What Apple Podcasts channels exist? How many shows are paid-for in Apple Podcasts?

New podcast apps
Want a full list of new podcast apps with additional features from the podcast namespace? Find it all here.

Facebook Podcasts: how to monitor your plays in your logfiles
Is your podcast host measuring Facebook Podcasts correctly? Here's what we saw.

Is YouTube the answer to Google's Podcast woes?
Why isn't Google bigger with podcast listeners? Matthew Stevens highlights the missteps the company has made in the past, and its bright future

US podcast app downloads and audiences: Sep 2021
Podcast data shows Apple is close to be beaten by Spotify for monthly users; but not for downloads - and significant differences in engagement

The podcast market in Latvia
The country where YouTube rules; where podcasters work together, and around 20% listen every month

What is a podcast?
What is the definition of the word 'podcast'? It's a simple question: but it doesn't, quite, have a simple answer.

Apple Podcasts - top subscriptions and top free channels
The most popular channels on Apple Podcasts, both free and paid-for, is the first publisher-based data from the company

Spotify vs Apple: who's bigger really?
Buzzsprout says Apple is neck-and-neck with Spotify for podcast downloads. Libsyn says Apple is more than four times bigger for downloads. Who is right?

Some unusual terms and conditions from podcast companies
We discover some of the more strange clauses from podcast hosts and similar companies

Apple Podcasts's changes: why it doesn't see your new episode instantly
There's been a big change in the way Apple Podcasts works in iOS 14.5

Is Clubhouse Not Your Thing? Alternative Audio Platforms for Podcasters to Leverage
What are some other platforms that podcasters should consider checking out that may or may not be helpful?

Mythbusting: is Anchor full of dead shows, and does it matter?
Is Anchor really full of dead shows? And what would it mean if it was anyway? Is that really a bad thing?

Is it a lemon? Apple's botched podcasts rollout
A month later, how's the new Apple Podcasts? Not good, it turns out. We ask publishers how things are going.

Audio quality for music streaming - and lossless podcasts?
Audio quality is a new battleground for the music streaming companies. What does it mean? And, particularly, what does it mean for podcasting?

Mythbusting: are downloads from 'AppleCoreMedia' mostly from Apple Podcasts?
Traffic from an AppleCoreMedia user agent should be lumped into the total numbers for Apple Podcasts. Is that true?

Facebook adds a podcast player in its app, powered by Spotify
A podcast player comes to Facebook - as long as you're listed in Spotify

Mythbusting: does Spotify re-download cached episodes?
Does Spotify re-download episodes if their content changes?

Mythbusting: does Spotify deliver downloaded episodes again if they change?
If you change the audio, does Spotify re-download it to any app that has downloaded the show?

Why Podcast Marketing is a Must for Your Business
Fatima Zaidi, the Co-founder and CEO of Quill Inc, posts six reasons why businesses need to take advantage of podcast marketing

A proposal: do we need an Incognito Mode for podcast apps?
How can we let users control their privacy, and publishers control their content?

The team behind podcasting's DDoS
Podnews talks to the person responsible for DDoSing a number of podcast hosts

How many podcasts are there in each category?
How many podcasts are there in each Apple Podcasts category? We take a quick look

Escapism and Changing Habits: how 2020 influenced podcasting
Changes to our morning commutes and daily routines meant changes in our listening habits

How podcasts are helping Caribbean people during the pandemic
The podcast boom has revived Caribbean storytelling in a time of uncertainty.

Review: The Spotify Play, by Sven Carlsson and Jonas Leijonhufvud
A review of 'The Spotify Play: How CEO and Founder Daniel Ek Beat Apple, Google, and Amazon in the Race for Audio Dominance', by Sven Carlsson and Jonas Leijonhufvud

The Story of the First Podcast Feed
When was the first podcast feed produced - and what is the history of the first podcast?

Can you help yourself to free podcasts for your audio app?
Can anyone take your RSS feed and use your podcast audio however they want? Another company doesn't quite understand the way that podcasters work.

The best podcasts in the world - Apple Podcasts 2020
The biggest shows of 2020, according to the largest podcast platform in the world

Podcasting offers novel ways of media reporting in South Africa
Johannesburg-based podcast production studio Volume got creative, using WhatsApp to shed light on how media startups in South Africa were reporting on the toughest parts of the Covid-19 pandemic.

How to pirate someone else's podcast onto Anchor
Pirating someone else's podcast is easy - you don't even need to know the RSS feed of the podcast you want to pirate. Let us show you how: and what Anchor ought to be doing.

Updates in iOS14's Apple Podcasts app for podcasters
What new features in iOS14's Apple Podcasts means to podcasters, and why they matter

All you need to know: podcasts in Amazon Music
Where podcasts in Amazon Music are, how to get yours listed, and how many shows

The podcast app that's eight times bigger than you thought
One of the oldest and best-known audio apps is probably much bigger than you think.

Anchor could automatically delete your account without warning
The robots are coming - Anchor removed an entire account within two hours of posting one piece of new audio.

Are Anchor podcasts different?
Is Anchor full of dead podcasts and rubbish? Or are committed podcasts in Anchor no different to podcasters on other hosts?

Do ID3 tags matter for SEO?
Are they a sure-fire way of helping your SEO? Or not used at all?

Analysis: Is Spotify REALLY bigger than Apple Podcasts?
How can Spotify really be #1 when Apple is clearly so much larger?

Will podcasts prove to be recession-proof? One business that’s booming during the pandemic - podcasting
With revenues down in traditional media as advertisers pull out amidst the global pandemic, one platform is proving to be well, recession-proof.

Podcasts - do they mean more spam?
If you do a podcast, is your email address being used for marketing emails?

The Podcast Academy: what and why?
Rob Greenlee writes about what The Podcast Academy is there for, and how to join

Podcast transcripts: who's in control?
Is automation a good idea for all transcripts? And who gets to choose?

How much does Anchor add to Spotify's bandwidth bill?
Bandwidth isn't cheap: for many podcast hosts, it's the biggest bill they have. We were curious: how much does Anchor add to Spotify's bandwidth bill?

Podcasting's Growing Market Imbalance
Too many podcasts, not enough listeners?

Today's most popular Android podcast apps
What are the best podcast apps for Android? We look at the data.

The publishers who don't want their podcast to be on every platform
The podcast publishers who are making deliberate choices to stop audiences finding their podcasts on some platforms

Google Podcasts Manager: a first look
We take a look at the new analytics service from Google Podcasts - and discover a way to submit your podcast

New Weekly Podtrac Download and Audience Data Amid the COVID-19 Crisis
Data from the US's largest podcast measurement tool

How the coronavirus is affecting podcast downloads
Are downloads down, or up, because of the effect of covid-19, self isolation, and working from home?

Eight Things I Learned Making a Podcast about How F*cked We Are
Lessons learnt when developing and making the first season of Crazy Town

Opinion: podcast hosts should not be forced to remove fake COVID-19 information
It's a first step towards censorship, argues Gordon Firemark

What app buttons should you have on your podcast website?
The Apple Podcasts one, of course, but which else? We discover something interesting from our own data.

The Podcast Academy: Hernan Lopez keynote at Podcast Movement Evolutions
The full video, and transcript, from Hernan Lopez's keynote speech at Podcast Movement Evolutions 2020 in Los Angeles CA, USA.

HubHopper republishing hijacked RSS feeds: their response
Our original story, and their response, shows much to be concerned about

In podcasting too, consent isn't optional
Some podcast companies are endangering the strange and potentially fragile equilibrium between the listeners, the creators, and the apps that are connecting them

Review: Make Noise, a creator's guide to podcasting and great audio storytelling, by Eric Nuzum
A podcasting book that doesn't focus on the technology. Music to my ears.

B2B podcasts: count your meetings, not your downloads
What's the best way to measure success for your branded podcasts?

Why Parcast's SEO makes it a podcast agency to look up to
Parcast's naming strategy for their podcasts is ingenious

iHeartRadio Podcast Channel - confusing, poorly executed
A radio professional takes a listen

Is Hot Hollywood really the #5 podcast in Podtrac?
Two new entries in this month's Podtrac podcast charts highlight the fragility of podcast stats

A full test: how do show notes display in podcast apps?
Podcast show notes display, it turns out, in many different ways in over 40 different apps we tested. Here's what to do to make sure they work best.

Podcasting 2020 – The Rise of the Machines
Is 2020 going to be the year that podcasting gets smart?

What happened at PodFest China 2019
PodFest China 2019 was a half-day conference held in Shanghai on November 9, 2019. Here's what you missed.

New and changed Apple Podcasts categories: summer 2019 (updated)
All the changes for podcasters announced by Apple: what's gone, what's new

The iHeart Podcast Awards - how the nominations worked
Think the judges helped choose the nominations? Think again.

The difference between a dynamic microphone and a condenser microphone for podcasters
Do dynamic microphones reject room noise and echo? No. Not unless you use them right.

Details on the Podcast Music deal: a good day for podcasting?
The claim: Think licensing popular music to podcasts is impossible? Think again.

Data: podcast consumption in the Netherlands
Highlights from the first major piece of research amongst Dutch podcast listeners

Is iHeartMedia really the leader in 'snackable' podcasts?
A configuration error means that their Podtrac stats could be thousands of times too large

Share Podnews with others and get unique stuff
Recommend us to others, and get some unique stuff

Anchor bypasses Apple Podcasts approval process with copyright violating podcasts
Anchor's special deal with Apple lets anyone post anything, seemingly

Podtrac admits to error on website as it aims for IAB Certification
An erroneous post on Podtrac's website claimed they were measuring something they weren't

The radio station making money from podcasts
This station is doing something unusual: charging for podcasts

The strategy behind WarnerMedia Podcast Network's first indie podcast
A look at the reason why they're working with Rainstream Media on Somebody Somewhere

What's a proxy server? And why was Luminary using one?
What actually is a proxy server? And why is it a bad thing for podcasting?

The end of open: BBC blocks its podcasts on Google [UPDATED]
The BBC has blocked access to its podcasts from Google Assistant, Google Podcasts and Google Search.

Episode number support in podcast apps
How many podcast apps support the episode tag?

Episode numbers in episode titles: all you need to know
People are worried about episode numbers, following an email from Apple this week. Here's what's up.

How much is mobile data worldwide?
We examine typical data costs for mobile phones across the world, and discover wide variety in pricing

Root of Evil launches: Q&A with Tyler Moody
We spoke to Tyler Moody, the GM and VP of Turner Podcast Network, about the company's new podcast Root of Evil, and the state of the industry.

Apple Podcast Connect's terms of service, 31 January 2019
The terms of service, as published by Apple on 31 January 2019.

Our take: Spotify in talks to buy Gimlet Media. Good plan?
Spotify is in talks to buy Gimlet Media for $230m. Is it worth $230m? What next?

Podcast apps, privacy, and GDPR
Is NPR's RAD a privacy violation? No... but yes. We explain how podcasting works, and exactly how much data you're sharing.

Do ratings and reviews really help you get featured in 'What's Hot'?
How do you get into the 'What's Hot' section of Apple Podcasts? Is it anything to do with ratings and reviews? Or is it... something else? By Daniel J. Lewis

Promote Apple Podcasts and Google Podcasts equally: and here's what happens
It turns out that if you promote your podcast on both services equally, you get equal usage. You just have to promote it that way.

For podcast hosts, what does 'IAB compliance' mean?
What does 'IAB compliance' actually mean? Spoiler: not much. You want to be looking for IAB Certification.

Chapter points in podcasts: a waste of time?
Which podcast apps support chapter points? Is it worth your while spending time and effort on them?

Placings on Apple's Podcast Chart can be bought
A company promises to get you into the Apple Podcast Charts. All they want is money.

Is this proof that Apple's Podcast Charts are being manipulated?
Does this show strong evidence that it's easy to game the iTunes Chart?

COO Stuart Last on Audioboom's future
'The future is good', he says

British Podcast Awards: 2018 winners
The British Podcast Awards 2018 took place on Saturday 19th May at Kings Place in King's Cross, London.

Apple kicks out a republisher of 'top 5' podcasts from Apple Podcasts
Apple acted swiftly to kick out a republisher this week. But should they have approved the podcasts in the first place?

Popular podcast app Castbox altered RSS feeds and is still removing links
Castbox has been republishing unauthorised and altered versions of podcast RSS feeds, and deliberately removing links to the websites of the podcasters they link to.

Q&A with Panoply's CEO, Brendan Monaghan
We asked Panoply some questions. They sent us some answers.


The history of podcasting in the UK
How did podcasting get going in the country? And is it really just about the BBC?

The history of the word 'Podcast'
Who invented the word? And who was responsible for getting it used by the community? A full history, with audio, looking at the words used for on-demand audio via RSS.


Our podcast sample
We mention our podcast sample quite a bit here. What is it? And why isn't it a perfect sample?

Insecure feeds and audio, identifiable domains, and why you don't want them
Insecure feeds and things - why are they bad? Especially, what's the problem with a unique domain name?

Podcast host migrations - who's moving where
Which podcast has moved where? Who is the podcast host most podcasters are moving to? We have all the data, continuously updated.

Podcast app user-agents
We wondered what user agents were being used by which apps. Here is details of the resources that exist to help with that.

Is the Australian APRA mini-licence a way for podcasters to licence music?
This music licence says it covers podcasting. So does that mean you can use music in your podcasts?

Google Podcasts app: an FAQ for podcasters
All you need to know about Google Podcasts, on apps, the web and smart speakers.

Additional RSS namespaces
RSS namespaces extending podcasting

Podnews's Google Podcast RSS Helper
A bookmarklet to help people with which RSS feed Google Podcasts is using

Podcast recommendation newsletters
Looking for some new podcasts to listen to? Here are some of our favourite recommendation newsletters.

A list of all podcast hosts
Looking for a podcast host? Here are all of the podcast hosts we see in our podcast pages.

Podcast availability indicator
Wondering how complete the Spotify, Stitcher, Luminary and Google Podcasts catalogue is? We run the figures on some recent podcasts. (This page is constantly updated).

Podcast subscribe pages for everyone
How to get a simple page to link to your podcast from social media, letting people subscribe and listen instantly

About Podnews

Advertising and supporting Podnews
Want to support us - or get your company's name out there? Here are the options at Podnews.

How our UTM codes work
We help websites understand where their traffic is coming from with UTM codes. Here's how they work.

Submissions and Disclosures
How to submit stories to Podnews; and our relevant editorial disclosures

Things I learnt when self-hosting my own podcast
Some things learnt after self-hosting a podcast for a while

Your podcast in Podnews
How we get your podcast onto Podnews podcast pages

Want to use our stuff? Really simple syndication of Podnews
Want to use Podnews stuff on your website? We've lots of feeds to help you.

The PodnewsBot
All about our bot

Do not sell my personal information
A legal page that Californians want us to have - with a twist

Podnews LLC: Advertising Contract, Terms and Conditions
For advertisers on Podnews's newsletter, website or podcast

Tom Webster

When it comes to advertising, podcasting isn't special
Crappy ads don't work, wherever they are

Promoting a podcast like TV - when a download isn't a download
A good promotion idea brings a measurement challenge

Reading in the bathroom - why podcasting isn't bigger on smart speakers
We are all spending longer in our bathrooms

The Most Shocking Audio Stat of the Year and What it Means
Where were you at 8.00am?

A Meditation on COVID, Radio, and Podcasting
Tower Defense and Burning Boats

Best Practices: and other foods for thought
Tom Webster calls for podcasting to have a separate organisation to promote its interests and unique benefits to the advertsing community

How Big is Podcasting's 'Independent' Audience?
Has this once fiercely independent space been rolled up into a handful of companies?

How Can Podcasts Create 'Events?'
All I wanna do is zoom-a-zoom-zoom-zoom in a zoom room

Seeing Is The New Listening
The most straightforward way to grow your show is to get it on YouTube.


Divided States of Media: Dan Granger interviews Jordan Harbinger
Jordan Harbinger, on his start into podcasts, self-censorship, and defending yourself against misinformation

Why Joe Budden is leaving Spotify, in his own words
A machine-produced transcript of the reasons why Joe Budden is disillusioned with Spotify.

A Conversation about Podcast Movement Virtual With Megaphone CEO Brendan Monaghan and Podcast Movement President Dan Franks
What's happening with Podcast Movement, and how this is an evolution of the space more broadly?

Media's New Deal: Dan Granger interviews Entercom CEO David Field
A transcript from Media's New Deal, presented by Oxford Road

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