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Podcasting Essentials

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Podcasting Essentials

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A technology podcast from SoundCartel
Website: https://soundcartel.com.au/

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/

Omny Studio
Hosted by Omny Studio
This podcast may use tracking and attribution and dynamic content insertion

Stats: Statistics are produced by Omny Studio to help Podcasting Essentials to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Omny Studio is IAB v2 certified.

Tracking and attribution: Omny Studio or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of Podcasting Essentials later visited the website of an advertiser; or it may track that a device that listened to Podcasting Essentials also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: Omny Studio may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Podcasting Essentials may do this for advertising or for other forms of content, like news stories.

Podcasting Essentials is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

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