Canada overtakes US for weekly podcast listening
Edison Research released the Infinite Dial Canada. Forty-three percent of Canadians 18+ listen to podcasts monthly, up five percentage points from 2021, which means that Canadians now outpace Americans (38%) and Australians (40%) for monthly podcast listening. Downloads here.
Nomination voting is now open for the 17th Annual People’s Choice Podcast Awards. In 2021 nearly 7 million listeners participated in the awards. Listeners have the entire month of July to vote on 30 categories from a bevy of registered shows that will result in 10 shows per category making the final slate to be announced August 7th.
July’s MIC’s Podcast Club is a free virtual event, all about how to ask your listener for money and joining the live, virtual QnA is Emma from the hit podcast 'Real-Life Ghost Stories’, and Ian from 'Cold War Conversations’ who between them have thousands of Patreon supporters. It’s on 13 July. They also have an in-person summer social coming up.
Blubrry is working on a media kit generator tool for their customers to send to media buyers, and pre-roll programmatic advertising.
Libsyn has added a new distribution point - Resso, a music streaming service available in Brazil, Indonesia and India.
The music industry podcast Spotlight On has joined Osiris Media, it has been announced - and launches its seventh season next week.
Libsyn’s AdvertiseCast report $23.97 as the average CPM within their marketplace for June. That’s up year-on-year ($23.43), and month-on-month ($23.83).
Moves and hires
- Chau Pham has joined Blubrry working on the company’s social media. A former intern for the company, she recently graduated from the University of Cincinnati.
Tips and tricks
Riverside post 16 Tips on How to Get More Podcast Downloads, including promotion.
Here’s how to use commercial music in your podcasts. Kind of.
Podcast News - with Post Script Media
Podcast ads in the wild
Oscar Guido sends us billboards seen in New York NY, USA (left) and on Sunset Boulevard in Los Angeles CA, USA (right), for Fishpriest, an Audible original starring Ethan Hawke and telling the story of a 1993 crack dealer in The Bronx.
Advertising for podcasts help grow the whole medium - so if you’ve spotted any (or responsible for some), just hit reply and send us a nice picture.
|James Cridland is the Editor of Podnews, a keynote speaker and consultant. He wrote his first podcast RSS feed in January 2005; and also launched the first live radio streaming app for mobile phones in the same year. He's worked in the audio industry since 1989.|
Number one for podcasts - Jul 1
- Apple Podcasts: US: The Execution of Bonny Lee Bakley (Wondery) IE: My Therapist Ghosted Me (Global)
- Spotify: US: The Joe Rogan Experience (Joe Rogan) IE: The 2 Johnnies Podcast (The 2 Johnnies)
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