Advertising your podcast on Facebook; and how to take a break

• “I boosted a Facebook post to advertise my podcast - here are my results”, reports the host of the History of Witchcraft podcast.

  
  Aug 4 2023: This broken link now points to the Internet Archive.

• Often asked in Facebook groups, Dan Misener advises how to take a break from your podcast.

• Rob Peterson from Audioboom shares the secret of how to Attract More Listeners To Your Podcast Without Spending Tons of Money. The Editor of Podnews, James Cridland, is hosting a panel on audience acquisition at Podcast Movement with Rob and Dan Misener (and others).

• Event: the Dublin Podcast Festival, 26 September to 17 October. Tickets go on sale on July 17.

• IAB Australia have updated their podcast measurement guidelines. RAIN highlight some differences from the IAB US guidelines.

• In The Word From Mouth, Rick Savoia of The Tech Jobcast (hints, tips and the latest tech job listings), Steve Adams of Mighty Blue on The Appalachian Trail (a journey on the way to thru-hiking the Appalachian Trail), and Philip Taylor of Money & Media Podcast (content marketing professionals, entrepreneurs, and exciting people making waves in personal finance and investing media).

• Listicles: 11 crucial tips for starting a podcast (Forbes); Highly Bingeable Podcasts (Sarah Toporoff); The 15 most popular Brazilian podcasts on Castbox

Thank you to the 124 new subscribers we’ve had this week, including fine folk from Simplecast, Amazon, StreamGuys, NPR, Repod, Klara, AdResults Media, Rhodes University, the Canadian Podcast Network, Scripps, SBS and Luminary.

Thank you, too, to A Scottish Podcast for your kind personal support.