Adtech consolidation: Claritas buys ArtsAI

• Marketing data company Claritas has acquired adtech service ArtsAI. Claritas runs an “identity graph” which lets advertisers target consumers based on what else they do on their devices; ArtsAI uses AI to optimise advertising delivery. Terms of the deal weren’t given. ArtsAI’s CRO, Erik Lundberg, told Podnews: “When you start thinking about the possibilities of merging our advanced AI personalization with their identity and data graph, it’s really phenomenal.”

  • We have a full interview with Erik Lundberg in the Podcast Business Journal this Friday. Subscribe free.

• Persephonica, the podcast producer that makes The News Agents, Dua Lipa: At Your Service and the new Political Currency, has signed with talent agency WME.

  • Persephonica’s CEO Dino Sofos is speaking at Podnews Live in London on Sep 27.

• Podcast ad measurement company Magellan AI has added a tool to expand campaigns with similar shows, recommending podcasts that reach similar audiences to the ones that work the best.

• SRDS (Standard Rate and Data Service), a media planning and buying service, has launched Networks in its online Podcast database.

• A new Australian Podcast Ranker has been released for August. SCA’s LiSTNR now has over 8mn monthly listeners. ARN’s iHeartPodcast Network Australia is celebrating being the #1 podcast publisher for 40 consecutive rankers.

• Danish podcast translation company Podster is to release a German-language version of a Portuguese hit true-crime podcast. They’re working with Acast.

  • Lizzy Pollott, Chief Communications & Brand Officer at Acast, is speaking at Podnews Live in London on Sep 27.

• Mercedes-Benz has built a podcast-studio-van for ESPN College Football.

• PodcastOne’s share price closed at $2.74 yesterday. It debuted on Friday at $8.

• Sounder unveiled a partnership with women’s humour brand Betches Media. “The partnership will enable contextual and brand suitability targeting across Betches Media’s top-tier lineup of podcast programming, thereby opening up precise targeting at scale for advertisers.”

• AIJingleMaker “enables you to create DJ drops, Station IDs, podcast intros and other jingles in a few seconds”.

• Podcast hosting company RSS.com has added enhanced collaboration for teams, and updates to podcast pages. Evangelist Joe Casabona takes customers through the new features. Our Editor is an advisor.

• Remote recording tool Riverside has updated video captions to add configurable fonts and colours.

• Further reading: What’s behind the never-ending rise of the politics podcast? … Rob Greenlee asks What is Considered a Podcast in 2023? Convergence of Audio and Video Replayed Again … Blubrry’s Todd Cochrane looks at the synergy and success in his small team.

Moves and hires - with Podnews Live: where podcasting connects

• Herb Scannell is to retire as CEO and President of Southern California Public Radio, which owns LAist Studios.

Podcast News - with Airwave

Part of the Airwave Podcast Network: The World in Brief from The Economist tells you what’s on the global agenda in the coming day, what to look out for in business, finance and politics and, most importantly, what to make of it.

The Audio Branding podcast publishes its 200th episode today: it’s a weekly podcast and the host Jodi Krangle hasn’t missed an episode since November 2019. Audio or sonic branding influences us in many different ways and in many different places within our lives - the show interviews knowledgeable professionals in the field of advertising, marketing, music and science

The Anfield Wrap has joined the Sport Social Podcast Network. Since starting in 2011, The Anfield Wrap has grown from a group of friends producing one free podcast a week, to producing over 100 podcasts and videos a month, and is now averaging downloads of 250,000 per week.

Lemme Fix It! is from the award-winning entertainment industry duo and longtime friends Franchesca Ramsey and De’Lon Grant. The new weekly podcast explores cultural moments, celebrity history, nostalgic products and brands, to discuss the influence on society at the time and then imagines a modern twist or “fix” for the topic.

Banking on Cultura: Where Latino Culture and Entrepreneurship Collide is new this week: a place where Latinos can get educated on how to #SecureTheBigBag by owning their Latinidad, and a hub where organizations can learn how to market and do business with the community. It’s described as a video podcast that’s also available in audio form.

You Had Me At Hello is new today from Sony Music Entertainment. It’s a podcast where ordinary people tell their own soul-stirring stories of romantic love. Hosted by Taye Diggs, this is real love of epic proportions – its highs and lows, messes and dramas, awkwardness and laughs – with world-class scoring, sound design and narration to match.

Dish is returning for a fourth season today. Hosted by broadcast veteran Nick Grimshaw and Michelin star chef and restaurateur Angela Hartnett OBE, the show’s first guest is Gordon Ramsay. It launched in 2022, and is sponsored by Waitrose, a UK supermarket chain.