Preview Spotify's new podcast discovery tool

• Want to play with the new Spotify interface for podcasting? It’s already on your phone. On an iPhone or iPad, open Safari, visit spotify:internal:podcastclips and you’ll go straight there. /via @chrismessina

• Only a week after The Ambies, The Webbys have decided to launch their own podcast awards. It’ll be called The Signal Awards, and set to take place in January 2023. This is the normal date for the iHeartPodcast Awards, and we’d note that Anna Hossnieh, Executive Producer at iHeartRadio is one of the judges. :hmm:

• Resonate Recordings has posted a recap of Podcast Movement Evolutions 2022.

• Audio Up has signed with Universal Music Publishing Group to identify and sign songwriters to create original music for the company’s stable of podcasts.

• Music industry website MusicBusinessWorldwide highlights “fake artists” on music platforms. (It’s not a Spotify issue: it’s everywhere).

• Joe Rogan is to quit podcasting - if he has to “walk on eggshells”, he says in Tuesday’s episode. (Order here).

  
  Sep 12 2023: This broken link now points to the Internet Archive.

• Tom Webster dives into the detail from Edison Research’s Infinite Dial, with more context and data around the apparent decline in podcast listening.

Tomorrow is April 1 - and while we had fun last year, for 2022, it’ll be just a normal newsletter. (Because reasons).

More from YouTube

Welcome to the many new readers from our coverage of YouTube’s podcast plans yesterday.

For noting - YouTube’s PDF was dated March 2022 (and has no author), and was sent to us by a third party prior to Kai Chuk’s session at Podcast Movement (but glossed over by our source as “it’s just a best practice PDF I’ve got hold of, but it might be interesting”). In order to protect our source, we need to take a little time to make a version of the PDF without its original metadata - we hope we’ll have that done tomorrow.

In the meantime, the slides suggest that full video podcasts on YouTube get 2x more views than podcasts just using static images. On the other hand, one slide, below, shows how well a nicely-produced graphic works.

You might reasonably wonder why this sort of helpful information wasn’t shared at a podcast conference full of creators and publishers.

Thanks for the coverage TechCrunch and Tubefilter among others; we’ve approached YouTube for comment.

Moves and hires

• The host of the Capehart podcast, Jonathan Capehart, has been made associate editor at the Washinton Post.
• Brian Swarth is now SVP of Subscriber Engagement and Product Marketing at cable broadcaster AMC Networks. He was Head of Marketing for Audacy’s Cadence13 and Pineapple Street Studios.

This link is no longer available, as at Sep 12 2023