Beer brands advertising in podcasts

• Magellan looks at podcast beer advertisers, noting significant activity in 2017, but relatively little now in the top podcasts. The company points out that brands have simply focused on smaller podcasts - at least, those further down the Apple Podcast charts. (Note: the Apple Podcast chart isn’t a popularity chart).

• Google Podcasts is to get a sleep timer, says 9to5google, who have examined the code in the new beta version of the Google app.

• Pandora is working with ad-tech platform instreamatic·ai to test interactive voice audio ads. “Send me a free sample” might work - as also would “Skip ad”, which seems enlightened.

• At Radiodays Europe, Grant Blackley from Southern Cross Austereo said the company aims to own 50% of the Australian podcast market, valuing a 50% share to be worth $55m (US $39m, we presume).

• The UK’s popular reality TV show podcasts for Love Island and The Brights were featured on stage at Radiodays Europe, too. Speakers Matt Deegan and Sarah Dillstone outlined the challenges and opportunities with the format.

• The hosts of a fan podcast for a TV show called Bar Rescue will be special guests on the same TV show shortly.

• The BBC is planning a “genuinely experimental podcast”, called Forest 404, with natural sounds. As with many BBC productions, we don’t know whether it’ll be available outside of BBC Sounds.

• HotPod highlights NHPR, which has achieved over 1,800 listener donations for its podcast.

• Spotify’s acquisitions of Anchor, Gimlet and Parcast are analysed by Meghan Keaney Anderson from HubSpot.

• Wondering how to measure podcast advertising? Here are four methods from Portent.

• Our Editor, James Cridland, reflects on Radiodays Europe and a growing strategy from European broadcasters to remove their material from open platforms and withdraw into their walled garden.

  
  Aug 12 2023: This broken link now points to the Internet Archive.

Podcasts

a16z features Nick Quah this week, billing itself as “a podcast about podcasts”.

Open Source claims it was the first ever podcast, published in 2003. It’s still going strong, we’re reminded: it features Christopher Lydon in conversation on arts, ideas and politics.

Mixtape Memories is a new podcast reminiscing about music from the 90s and the NYC music scene in the aughts.

While the UK continues to embarrass itself at its inability to know what it’s doing with the European Union, We Have Ways Of Making You Talk is a new podcast focusing on the last time Western Europe was at war. History enthusiast and comedian Al Murray, and historian James Holland, will “tell battlefield tales and bring forgotten events back into sharp focus”, just in time for the UK to cancel its membership with the blah world peace blah economic experiment head-desk idiotic argh