Podcasting in Japan: a deep-dive
Few people listen to podcasts in Japan. Why is that - and what kind of shows could work well in the country? In the first of our deep-dives into different podcast markets across East and South East Asia, Guang Jin YEO looks at the Japanese market: where Twitter is popular, copyright laws differ, and Amazon Music is #3.Amazon Amazon Music
The Black Listener Report was published by Edison Research with SXM Media and Mindshare. The data suggests that Black Americans are more likely to listen to podcasts monthly (43%) than the total US population (38%) (though less likely to listen weekly).SXM Media Edison Research
YouTube’s Head of Podcasting Kai Chuk is to speak today at the Hot Pod Summit in Brooklyn NY. We are expecting an announcement about YouTube’s plans for podcasting.Hot Pod
- Mercedes is to partner with Google to bring Google Maps and YouTube into their cars. No details of the YouTube integration is available; but you can probably bet that YouTube’s focus in a car is unlikely to be video.Google YouTube
The Podnews Weekly Review will be recorded live on stage at Podcast Movement Evolutions - Mar 9 at 12pm. Recordings are open to everyone, whatever ticket type you’ll have. Sam Sethi and James Cridland will have guests connected to the week’s news.Podnews Podcast Movement
News podcasts are highly successful. Signal Hill Insights learns more details about their audience - and what we can learn from them.Signal Hill Insights
NPR is to make 100 people, 10% of its workforce, redundant. “CEO John Lansing cited the erosion of advertising dollars, particularly for NPR podcasts, and the tough financial outlook for the media industry more generally”.
- SiriusXM has been downgraded by investment firm Rosenblatt Securities: but it’s related to the impact of a slower car sales market on SiriusXM’s radio product.SiriusXM
Podcast-to-social-media tool Wavve has launched a transcription tool. You’ll find details, and a special offer, in your email if you’re registered.
Spotify has announced an AI-powered radio DJ for your music. It’s rolling out today for Spotify Premium users in the US and Canada. Radio analyst Matt Deegan suggests “they still misunderstand what a DJ does”.Spotify
Inventor of podcasting Dave Winer doesn’t think much of the “podcasting 2.0” name. “I think they chose a bad name. It isn’t what it says it is. There was no podcasting 1.0. There just is podcasting. I think they should come up with another, more modest, less deliberately confusing name.”
Further reading: Oxford Road’s Dan Granger highlighted What the New York Times Didn’t Say About the Podcasting Industry in a blog post.
Moves and hires
Ray Harkins is now Director of Podcast Sales at Sonoro Global Media Corp. He was with iHeartMedia. He’ll be at Podcast Movement Evolutions.iHeartMedia Podcast Movement
Tips and tricks - with Podcast Movement Evolutions
- Jonas Woost has thoughts on the best success metrics for independent podcasters.
Podcast data for Feb 23
#1 in Apple Podcasts
Letters from Sing Sing (NBC News Studios)
The Witch Trials of J.K. Rowling (The Free Press)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
Between Two Beers Podcast (Steven Holloway, Seamus Marten & The Alternative Commentary Collective)
Over the last week, 215,108 podcasts published at least one new episode (down 1.3%). source