Podcast ads achieved $22.58 CPM in 2023

• The average cost-per-thousand for podcast ads in 2023 was $22.58, says Libsyn’s AdvertiseCast. That represents a 6% drop year-on-year - a “relatively small decrease which demonstrates the resiliency of the podcast advertising ecosystem.“

  • December’s average, $22.91, was up month-on-month.

• Audioboom paid over $50mn to podcast creators in 2023, according to the company’s look back at the year. The company achieved 1.5bn downloads.

• Remote recording tool Riverside published six podcast trends for 2024, noting that video podcasts are here to stay. Podwritten has also published its six podcast trends - including video podcasts and the benefit of repurposing podcast content.

• Arcana Audio is hiring for a new daily podcast in Los Angeles.

• Headliner shared data about how podcasters use AI - what they like and what they don’t.

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• Nick Hilton wrote a blog: 1 Year On From The Death of Podcasting. He wonders about the long-term role for advertising in podcasting: noting that “advertising spend is increasing but is being spread much more thinly”.

Tips and tricks

• Simon Willison writes about consistency and “escalating streaks”, looking at the ten-year career of British YouTuber Tom Scott, who has just retired from producing weekly videos.

Podcast News - with Airwave

From Airwave: History That Doesn’t Suck promises a seriously researched, hard-hitting survey of American history through entertaining stories. A recent episode looked at Christmas in World War I; the show has an average rating of 4.7%

Marked for Life is new from the makers of Alabama Astronaut - which looked at a set of undocumented songs from the hills of the Appalachians. This new podcast focuses on Cody Coots, a member of the serpent handlers, a widely ostracized organization of believers who’ve been around for well over 100 years.