How you should advertise your podcast
February 3, 2020 · 3.1 minutes to read
Exclusive: How should you advertise your podcast? In part 1 of an exclusive series for Podnews, Sean Howard of Fable and Folly Productions, the creators of Alba Salix, Royal Physician and the improvised sci-fi dark comedy, Civilized, gives us the big list of ways to advertise your podcast - 24 ways! - and what to consider when planning your marketing.
Popular iOS podcast app Overcast has had an update, including a rebuilt Voice Boost function, which boosts the volume of podcasts to make them easier to hear. It promises a significantly better-sounding “boost” to podcasts, and normalises all podcasts to -14 LUFS, a level that developer Marco Arment claims “closely matches the volume of Siri and most iOS turn-by-turn navigation voices”. (Google Podcasts? Please licence this. Thanks.)
Acast has hired Brian Danzis as Managing Director, Americas. Danzis joins from Spotify, and will “lead the next phase of our expansion”, says Acast’s COO, Oskar Serrander.
Podcast Editing Made Easy! Podnews Extended Trial — Save time editing your podcast with Hindenburg Journalist PRO. Automatic sound leveling. Simple powerful turn dial noise reduction. Preset voice profiles for consistent sound. 1-click cloud publishing.
Podfest is around the corner! — The Podfest Multimedia Expo is coming up March 6-8 in sunny Orlando! Over 1500 attendees and over 200 influencers ready to teach what you need to take that next step in your content. Join us!
Convert Your Podcasts to Text — Transcribe your podcast in 2 clicks. Get the transcript in your inbox in 12 mins. Over 2000 satisfied customers!
Rock Legend David Crosby Featured in New Podcast — A new podcast with Crosby in conversation with Steve Silberman—looking back at Crosby's collaborations with CSNY, The Byrds, Bob Dylan, Jerry Garcia, and his recent music and activism. Subscribe now!
Evolutions is NEXT WEEK in LOS ANGELES — Evolutions is SOLD OUT for two track types. Register now for a Pro Pass or Networking Pass to be a part of the evolution. Code PODNEWS saves you $50!
Samsung’s version of Alexa is called Bixby. Here’s how to get your podcast on it - a staggering total of 50 steps. 😲
Apple Podcasts is looking for a Head of Partner Relations - “you will oversee all new and existing relationships with podcast creators.”
Podcast Magazine’s first issue is now available, free - it’s an electronic glossy magazine with a number of long-form articles. We like page 40.
Thank you to our many personal supporters, including our latest, Matt Deegan, one of the British Podcast Awards team. You’ve helped fund us to improve things: for example, when you play a podcast from our podcast pages, you now can control it in your Android notifications, or Chrome’s new media controls.
|From the new book Make Noise by Eric Nuzum, available now|
"When it comes to marketing (your podcast), a creator needs to embrace something between harsh skepticism and clear-eyed reality: No one is better suited to market your project than you. No one is as passionate about it as you. No one understands it better than you. No one is better suited to understand the right places and methods to use to entice its future audience to seek it out and listen. It isn’t someone else’s job. It’s your job." - read more
Advice - with Acast Open
|The simplest, smartest way to host, share and grow your podcast. Acast Open: get started today|
How do I build an audience for my podcast? Dan Misener reckons that’s not the question you should be asking.
Audio descriptions: A bright idea from Ken Randall on Friday - that TV show soundtracks with audio descriptions would work quite well as podcasts - prompts Daniel Newman to tell us a trick to listen to Netflix with the screen off. I’ve done this while running, and it works great. Agreed that these would work surprisingly well as podcasts! Daniel also points us to this episode from Twenty Thousand Hertz, which he calls an “excellent introduction” to them.
Companies - are they a thing?: Scott Johnson asks: In Podnews, why are some companies referred to as singular, and some plural? Your attention to detail tells me that this is not random or an oversight. For example, from today’s articles - “Apple are hiring” (plural, and just sounds wrong), and “OZY Media has announced…” (singular). Just wondering what grammatical rule is determining this? - Great question! I’m British; and in British English, companies can be singular or plural - in that case, the people within Apple (“Apple”) are hiring more people to join them. However, in US English companies are always singular, and since 74% of Podnews readers are in the US, I try to always refer to companies as “it” not “them”. It’s a hard habit to break: sorry if I forget occasionally.
Correction: Obviously, when we said Paul Bae hosts Podcast Gumbo, what we meant to say was Paul Kondo. It turns out they’re two different people. Our apologies to them, and anyone else called Paul.
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|US news network HLN launches its first podcast this week. Down the Hill: The Delphi Murders is launched on Wednesday: a true crime podcast focusing on a crime in Delphi IN, USA. The podcast was previewed at the IAB Podcast Upfront in October.|
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Aclass Black: Feb 27
Podcaster Meet Up At C2E2 2020: Feb 28
Podcast Portland Meetup: Mar 3
The Publisher Podcast Awards: Mar 4
Podfest Multimedia Expo: Mar 6
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PodFest Cairo: Mar 7
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