Subscribe by email, free
Your daily briefing for podcasting and on-demand
Monetize your podcast on your terms! Podcorn makes it easy to find brand sponsors, set your own prices, and have more choice in creative ad formats with higher revenues for podcasters. Find out more

How you should advertise your podcast

February 3, 2020 · 3.1 minutes to read

Classifieds - your job or ad here

Podcast Editing Made Easy! Podnews Extended Trial — Save time editing your podcast with Hindenburg Journalist PRO. Automatic sound leveling. Simple powerful turn dial noise reduction. Preset voice profiles for consistent sound. 1-click cloud publishing.

Podfest is around the corner! — The Podfest Multimedia Expo is coming up March 6-8 in sunny Orlando! Over 1500 attendees and over 200 influencers ready to teach what you need to take that next step in your content. Join us!

Convert Your Podcasts to Text — Transcribe your podcast in 2 clicks. Get the transcript in your inbox in 12 mins. Over 2000 satisfied customers!

Rock Legend David Crosby Featured in New Podcast — A new podcast with Crosby in conversation with Steve Silberman—looking back at Crosby's collaborations with CSNY, The Byrds, Bob Dylan, Jerry Garcia, and his recent music and activism. Subscribe now!

Evolutions is NEXT WEEK in LOS ANGELES — Evolutions is SOLD OUT for two track types. Register now for a Pro Pass or Networking Pass to be a part of the evolution. Code PODNEWS saves you $50!

Thank you to our many personal supporters, including our latest, Matt Deegan, one of the British Podcast Awards team. You’ve helped fund us to improve things: for example, when you play a podcast from our podcast pages, you now can control it in your Android notifications, or Chrome’s new media controls.

From the new book Make Noise by Eric Nuzum, available now
"When it comes to marketing (your podcast), a creator needs to embrace something between harsh skepticism and clear-eyed reality: No one is better suited to market your project than you. No one is as passionate about it as you. No one understands it better than you. No one is better suited to understand the right places and methods to use to entice its future audience to seek it out and listen. It isn’t someone else’s job. It’s your job." - read more

Advice - with Acast Open

The simplest, smartest way to host, share and grow your podcast. Acast Open: get started today

Reader’s letters

Audio descriptions: A bright idea from Ken Randall on Friday - that TV show soundtracks with audio descriptions would work quite well as podcasts - prompts Daniel Newman to tell us a trick to listen to Netflix with the screen off. I’ve done this while running, and it works great. Agreed that these would work surprisingly well as podcasts! Daniel also points us to this episode from Twenty Thousand Hertz, which he calls an “excellent introduction” to them.

Companies - are they a thing?: Scott Johnson asks: In Podnews, why are some companies referred to as singular, and some plural? Your attention to detail tells me that this is not random or an oversight. For example, from today’s articles - “Apple are hiring” (plural, and just sounds wrong), and “OZY Media has announced…” (singular). Just wondering what grammatical rule is determining this? - Great question! I’m British; and in British English, companies can be singular or plural - in that case, the people within Apple (“Apple”) are hiring more people to join them. However, in US English companies are always singular, and since 74% of Podnews readers are in the US, I try to always refer to companies as “it” not “them”. It’s a hard habit to break: sorry if I forget occasionally.

Correction: Obviously, when we said Paul Bae hosts Podcast Gumbo, what we meant to say was Paul Kondo. It turns out they’re two different people. Our apologies to them, and anyone else called Paul.

Hit reply with your thoughts.

Podcast News

US news network HLN launches its first podcast this week. Down the Hill: The Delphi Murders is launched on Wednesday: a true crime podcast focusing on a crime in Delphi IN, USA. The podcast was previewed at the IAB Podcast Upfront in October.

Podjobs

See jobs in podcasting and add yours, free

Events

Data: Podcasting Events · add an event

Our supporters (become one)

Gold supporters

Silver supporters

Get a global view on podcasting and on-demand with our daily news briefing

Subscribe to our daily newsletter by email, free