Analysis: beer advertising in podcasts
March 8, 2018 · Updated June 19, 2018 · 2.1 minutes to read
Magellan analyses 14 weeks of ads sampled from popular podcasts at the end of 2017, and focuses on how US beer brands are advertising on podcasts.
Job: Blinkist is looking for a Podcast Producer in Berlin, Germany; ideal for people "who want to find a purpose in what they’re doing and take ownership of their work".
Blubrry Podcast Hosting and Stats — Free WordPress Site & Pro Podcast Stats with Every Blubrry Podcast Hosting account. 30 days free Promo code podnews2018 Or use your own WordPress site and PowerPress Plugin to Post - Upload - Publish from your own Site! Includes Phone and Email Support.
YouTube is giving all creators a new dashboard, including new metrics. One new metric includes "how many people saw my video's thumbnail?" This may inform the debate about podcasting's lack of centralisation.
Martech describes how hardware is driving [podcast] listening to new heights. "Smart home devises such as Amazon’s Alexa and Apple’s recently released HomePod, are creating a new genre of podcasts which are listened to in a group setting," claims the article.
Advice from Charlotte podcast experts in starting your own podcast. "Don't worry about length" is one of the nuggets of information.
- OPINION: “One of the top questions I always get is, ‘How long should this podcast be?’” Goh said. “There is no right answer to that.” — in my experience, there is a right answer to that, and here it comes... the right length for your podcast should be "as long as it needs to be... but no longer". Be respectful of your audience's time. Edit ruthlessly, polish, and make every minute count. Always worry about length.
Do me a favour: Podnews is growing fast, but it could grow even faster. Please forward this newsletter to a friend or colleague; or consider retweeting our summaries on Twitter. Help spread the word on Facebook. Thank you.
<< Techmeme Ride Home launches, an afternoon-drive tech news podcast