US Latinos - non-podcast listeners already listening to spoken word

• While podcast listening has grown, 44% of US Latinos haven’t yet listened to a podcast; and 20% haven’t listened in the last month - but, says data from Edison Research, that might change: two-thirds of them are already listening to spoken word audio. También tenemos esta noticia en español.

• Spanish-language podcast hosting company iVoox has launched a new podcaster dashboard, with a revamped design, improved usability, new features and advanced metrics. They’ve also launched an affiliate scheme, and payouts are prominently given in the new dashboard.

• Yesterday, we covered Nielsen’s Podcasting Today report, and used a link we were given prior to embargo; turns out that link went to February’s data. Here’s the link going to the very latest data.

• Triton Digital has released the US Podcasting Report for August. Downloads are up 11% from July, as the Apple bugfix rolled out. Stitcher is #1 for podcasts, though NPR is just 70,000 downloads behind; it measures participating publishers only.

• Remote recording tool Zencastr has added a new tool… one that aims to… remove… long pauses.

  
  Sep 7 2023: This broken link now points to the Internet Archive.

• Another set of Hollywood stars are coming to podcasting: Audacy’s C13Features has announced that Kate Mara and Adam Scott have signed on to star in a psychological thriller, Ghostwriter.

• Audio ads on SoundCloud in the Nordic countries will now be sold by Bauer Media Audio, after they signed an agreement with AdsWizz.

• Australia! You’ve got until 12 midday Monday to get your entries in for the Australian Podcast Awards.

Tips and tricks

• 8 Podcast Marketing Mistakes You Might Be Making - Sharon Taylor from Omny Studio talks about the benefits of a trailer, advertising, and being clear.

Podcast News

Small Town Dicks, a podcast about the big crime happening in small-town USA, is back for season 9 after signing with Acast. The show is hosted by Yeardley Smith, an actor who you might recognise as the voice of Lisa Simpson.

Podland this week contains an interview with Oscar Merry, talking about the Fountain App, and Alex Jacobi talks about the Open Podcast Analytics Format.

SyncLove is a new podcast about the magic of music in film from music licensing platform SyncFloor - asking music, film, and advertising creatives to talk about key sync moments from their favorite films.