Subscribe by email, free
Your daily briefing for podcasting and on-demand
99% Invisible bought by SiriusXM

99% Invisible bought by SiriusXM

Listen · · 3.1 minutes to read

This article is at least a year old

Google
Sounds Profitable

Vanity URLs and promo codes often fall short, says Sounds Profitable’s Bryan Barletta. Even if a listener hears a lot about an advertiser on your podcast, they might just Google the company’s name - leaving you without any credit. Pixel-based attribution fixes that, he says. You should subscribe.


Sep 3 2023: This broken link now points to the Internet Archive.
  • Magellan AI

    First look: Today, Magellan AI launches its Q1/21 podcast advertising report. Of their findings:


    Sep 3 2023: This broken link now points to the Internet Archive.
    • Podcast ad spending in March was higher than the Q4/20 monthly average.
    • 50% of podcast ad revenue went to the 500 most popular podcasts
    • 21% of podcast episodes have just one advertiser.
  • Acast

    Acast claims the future of podcasting is Dynamic RSS, according to a post by Matt MacDonald. dRSS is the company’s brand for custom feeds, which, the company says, allows personalisation for audiences.

  • WeArePodcast is running a new virtual event on 20-21 May, called “Make Money From Your Podcast”. Promo code PODNEWS will get you a discount.

  • Spotify

    MorganStanley issued a client note saying mostly positive things about Spotify, calling them “overweight”, and predicting they’ll hit $350/share in the next twelve months (they’re $298 currently). Spotify releases their earnings results for Q1/21 tomorrow (and possibly, with it, their plans for podcast subscriptions); they’re currently increasing prices in the US and UK.

  • Eric Nuzum writes about why subscriptions matter: suggesting that podcast creators shouldn’t rely on one source of revenue; but to examine who owns the relationship.

  • Buzzsprout

    Buzzsprout now integrates with Canva to make artwork easier. Find it in your podcast settings.

Get the free Podnews newsletter for more like this

Get it free

Tips and tricks - with Podcast Day 24

Podcast News

    Solid Gold Podcasts - Demos, Samples, Trailers and Others
    The Limelight with Layyah Rasdien is a South African interview podcast with a difference: Layyah is just nine. Her dad is a comedian.
    May I Elaborate? Sound Wisdom from JB Smoove
    Play trailerMay I Elaborate? offers daily wisdom from JB Smoove. Everyone needs a guru, and this one is, um, quite sweary.
    Ooh You're In Trouble
    Play trailerOooh, you’re in trouble is back for a new season later this week: a podcast for 9-13 year-olds, it says that sometimes it’s okay to break the rules, with true stories of rebels and rule-breakers.
    Looking Forward: Opportunities for Job, Career, Business, and Investment Seekers
    Looking Forward focuses on trends and the opportunities they bring. So far with 39 episodes, it’s hosted by Jeff Ostroff, a voiceover talent and a Luck Instructor (no, really).

Readers and supporters

Gold supporters

Silver supporters

Support Podnews, and our industry

Get a global view on podcasting and on-demand with our daily news briefing