99% Invisible bought by SiriusXM
· 2.9 minutes to read
Vanity URLs and promo codes often fall short, says Sounds Profitable’s Bryan Barletta. Even if a listener hears a lot about an advertiser on your podcast, they might just Google the company’s name - leaving you without any credit. Pixel-based attribution fixes that, he says. You should subscribe.
SiriusXM has bought 99% Invisible Inc. The company, owned by Roman Mars, makes 99% Invisible and What Trump Can Teach Us About Constitutional Law. The podcast will remain free to everyone, according to the New York Times.
- No terms were given, but Roman Mars is to give $1m from the sale to support Radiotopia shows, says PRX. 99% Invisible started in 2010, initially crowd-funded on Kickstarter.
- Matt Deegan comments that building scale is essential to podcast success.
Facebook is to add a podcast player in its app, powered by Spotify. It’s being rolled out to 27 markets, none in Europe.
First look: Acast has launched “Sponsored Stories”, longer ad spots that can last up to four minutes.
First look: Today, Magellan AI launches its Q1/21 podcast advertising report. Of their findings:
- Podcast ad spending in March was higher than the Q4/20 monthly average.
- 50% of podcast ad revenue went to the 500 most popular podcasts
- 21% of podcast episodes have just one advertiser.
Acast claims the future of podcasting is Dynamic RSS, according to a post by Matt MacDonald. dRSS is the company’s brand for custom feeds, which, the company says, allows personalisation for audiences.
- Most podcast hosts write static RSS feeds; though as we highlighted yesterday, Podnews serves dynamic RSS feeds to allow us to better identify the apps that listen to us.)
MorganStanley issued a client note saying mostly positive things about Spotify, calling them “overweight”, and predicting they’ll hit $350/share in the next twelve months (they’re $298 currently). Spotify releases their earnings results for Q1/21 tomorrow (and possibly, with it, their plans for podcast subscriptions); they’re currently increasing prices in the US and UK.
Eric Nuzum writes about why subscriptions matter: suggesting that podcast creators shouldn’t rely on one source of revenue; but to examine who owns the relationship.
Buzzsprout now integrates with Canva to make artwork easier. Find it in your podcast settings.
Tips and tricks - with Podcast Day 24
The Basics to Monetize a Podcast include ads, sponsorships and products, say Blubrry.
How to write compelling show notes includes the suggestion to “use Google’s Keyword Planner or Ubersuggest to find keywords relating to your topic”.