Better podcast data coming for iOS apps
This article is at least a year old
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Better data is coming to every podcaster. As we’ve documented in the past, many different apps use a useragent called
AppleCoreMedia
to request podcasts, making it hard for podcasters, and podcast hosting companies, to know which app is really downloading them. iOS 16 will fix that:AVURLAssetHTTPUserAgentKey
has just appeared in Apple’s documentation for the next version of iOS, allowing all podcast apps to correctly state their user agent. Developers can adopt this today; there will be a public beta in July; and this will roll out for everyone in Q3. Expect us to grumpily highlight apps who don’t bother with it.- Buzzsprout’s global stats don’t include AppleCoreMedia, under-estimating downloads from Apple Podcasts. On the other hand, Libsyn’s stats wrongly attribute all traffic to AppleCoreMedia as Apple Podcasts.
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Companies mentioned above:
Anchor