Podcast consumers now think podcasts are “video or audio”

• First look: What is a podcast? New data from Coleman Insights and Amplifi Media, to be debuted later this week, suggests that three-quarters of podcast consumers think a podcast should be defined as audio… or video. The data also uncovers that, just like streaming video, most consumers use more than one podcast app. The full data will be presented on Thursday at Podcast Movement, at 8.30am.

• Expect announcements later today from Apple Podcasts about new tools and services for creators.

• PodcastOne is to go onto the NASDAQ on Aug 28th, we hear. It’ll be NASDAQ:PODC.

• A free podcast studio has opened in Omaha NE. It’s part of a new branch of the technology hub Do Space.

• In Taipei, the number of people listening to podcasts has reached half of radio’s audience, according to the media regulator. However, the poll suggests that only 17.3% of adults listen to the radio in the country, and doesn’t say whether that figure is daily, weekly, or monthly.

• Sounder’s contextual targeting product will be used for cable television, the company has announced, with an integration with IRIS.tv. “Sounder unlocks precise insights using the audio track of CTV content, a signal previously untapped to any degree of sophistication by legacy solutions for video.”

• Further Reading: Steve Goldstein looks forward to Podcast Movement, and has his own announcements too … Fast Company publish How podcast producers became rising stars in the creator economy

Moves and hires

• John W. Gibbons has been appointed to the Board of Directors at Libsyn (booth #101). He is serving as Interim CEO and Chief Product Officer.

Tips and tricks - with Pod Predictor by Coleman Insights

• Make the most of podcasting conferences, suggests Podcast Marketing Magic, with six things to concentrate on. “Visit the Podnews Puppies” would be a good #7.

  • RedCircle (booth #604) also writes a guide.

• Winning awards can help promote your podcast, according to Pacific Content.

The Tech Stuff - with RSS․com

• Spotify has published an R&D paper on identifying what language a podcast is in. The open RSS standard has the <language> tag, though that does depend on the podcaster setting it accurately.

  • IPFS could be a way you might want to host your podcast. The Podnews Weekly Review interviews Cameron from IPFS podcasting in its latest edition.

• The way you appear in our New Podcast Trailers podcast is if you have an episode marked as a trailer in your RSS feed. Apple Podcasts gives details of how to highlight this episode type.

Podcast News - with Airwave

Part of the Airwave podcast network: From the Bell Witch of Tennessee to the haunted Waverly Hills Sanatorium, the ghostly tales of the Myrtles Plantation, the Curse of Lake Lanier and beyond, Southern Gothic looks at the dark history and infamous legends of the American South.

The Airlines Confidential Podcast has hit 200 episodes. The show, sponsored by Pratt & Whitney and by Dohop, has the former CEO of American Airlines, Doug Parker, on the show; and looks at recent developments for the US airline industry.

Going on a long flight? New Podcast Trailers is for you - trailers from a selection of shows we mention here, all in one feed so you can work out what to listen to next.