Spotify - €200m from podcasts last year
This article is at least a year old
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Spotify held a virtual Investors Day, with speakers from the company including Maya Prohovnik, above. The company said it brought in around €200m ($215m) in podcast revenue last year. Podcasting lost the company €103m ($110m), though is expected to turn a profit within two years.
- Bloomberg’s Ashley Carman noted in an entertaining Twitter thread that Joe Rogan was missing from their presentation, and that the company has three more businesses to come (X, Y and Z).
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In her comments, Maya Prohovnik, who oversees Spotify’s creator tools across podcasting, described RSS as “outdated technology”, and said they have been able to replace it for their on-platform distribution. She also claimed that every new Anchor show brings 2.5 new monthly active users to the Spotify platform.
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Crooked Media and Adobe have partnered to add closed captions to their podcasts on video platforms.
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The Infinite Dial 2022 Australia will be announced at the end of this month in a free webinar. It’s the first new set of Infinite Dial data since the surprise drop for podcast consumption in the Infinite Dial US.
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Pod Break is an event for African podcasters to take a break, live with other podcast creatives in Chicago IL, USA, in early July, and learn from each other.
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Podtrics, the podcast host, has launched a feed importer in beta.
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Acast has signed the Second Captains Podcast, which they say is Ireland’s most popular show. AdLarge has signed an ad sales deal with the Ask Lisa podcast. TV-themed after-show podcast company CompanionCast has added two new shows to its roster.
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Victoriocity, a comedy drama podcast set in Even Greater London in 1887, is to become a book - in fact, two. You’ll be able to buy the hardback book in November 2023.
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Podcasts with a difference: the CERCA travel app includes podcast guides to places worldwide from London, Barcelona, and Iceland to Rome, and covers the food, music, history, and more. They use Spooler to keep their guides up to date.
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David Hooper has published 101 Podcast Episode Templates - paperback $6.99, or on Kindle for less than $1.
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Moves and hires - with Podjobs.net
- Bob Kane was at Canadian Music Week representing Libsyn AdvertiseCast. He’d worked at TPX and CBC.
- Lisa Waks is now SVP of Digital Partnerships and Business Development at Cumulus Podcast Network. She will lead Cumulus Podcast Network’s content acquisition strategy and content pipeline development. She was with TED Conferences.
- Triton Digital has made a number of promotions: Stephanie Donovan to Global Head of Revenue, Alex Fournier to CTO, Benjamin Masse to Chief Product Officer, and Molly Glover Gallatin to SVP of Marketing and Jelli Customer Experience.
Tips and tricks - with RedCircle
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Use slow-paced ads to communicate quality and benefits; fast-paced ads for features and prices. This scientific research from Bryant and Kookmin University is for video ads, but should be relevant for podcast ads, too.
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Talking about speed: here are four tips for listening to more podcasts, faster.
Podcast News - with Post Script Media
Companies mentioned above:
Acast