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Now, it’s IAB Podcast Measurement Guidelines v2.2

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  • The IAB Tech Lab has released a new version of its Podcast Measurement Guidelines for comment. You’ve until March 23 to get your comments in.

  • v2.2 of the guidelines add a requirement for companies to be clear whether they use a fixed or rolling 24-hour window for measurement; a requirement to update “safe” IP address lists such as those for known large corporations or universities; clarification that an ad can only be considered to be “delivered” if the overall episode download was valid; and a requirement for “practices to be put in place to account for mass market technology changes in measurement reports” (possibly the result of Apple’s changes in iOS 17).

  • Only five companies have undergone IAB certification in the last twelve months; and ten companies are only certified to v2.0. The IAB had required companies to recertify annually, and the website ordered that “re-certification must be completed by December 31, 2023 to maintain compliant status“; no companies have recertified so far this year, and that requirement was removed from the IAB website yesterday.

  • The Podcast Show in London (May 22-23) puts up its prices on Monday. You’ll be wanting to grab your First Release rate passes this weekend, then. As we’re a media partner, use code PODNEWS10 to save a further 10% on Gold or Platinum passes. You’re welcome!

  • Evolutions by Podcast Movement says that the official hotel is almost sold-out. Get to it! Code PODNEWS will save you money for Evolutions passes. (If you’re a Bonvoy member, there’s a Courtyard across the street, and five minutes away there’s a Moxy and an AC Hotel. Ask us how we know.)

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  • Max Cutler, the founder of Parcast, has written a LinkedIn post about podcasting’s apparent shift to video, and praising YouTube’s podcast experience.

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Companies mentioned above:
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Podcast data for Feb 23

#1 in Apple Podcasts
The Joe Rogan Experience (Joe Rogan)
The Missing Campers Trial (9Podcasts)

#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Joe Rogan Experience (Joe Rogan)

Over the last week, 201,291 podcasts published at least one new episode (down 1.0%). source


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