
European podcast companies: revenues and costs both up
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Danish premium podcast company Podimo released a financial report for 2022. Revenue tripled from DKK 45mn (US$6.7mn) in 2021 to DKK 152mn (US$33.7mn) in 2022; but the company’s losses also tripled, to DKK 328mn (US$49mn). Talking about the deficit, CEO Morten Strunge is quoted as saying “When we enter a new market, we must have a minimum catalog of content from day one. After all, you can’t just launch a subscription service with one podcast."
Podimo -
UK-based podcast company Audioboom released financials for H1/23. Q2 revenue at US$16.4mn is up 6.5% on Q1 revenue; but the company made a loss. One un-named “individual partner contract” - signed in Q1/22, and lasting until July 2025 - lost $1.8mn in H1/23 and will cost the company $8.9mn in total. Wonder who?
Audioboom -
Spanish-language podcast platform iVoox has released an annual report into the state of podcasting in Spanish. Podnews has an English translation; the Spanish version is on the iVoox website. A third of all Spanish podcasters started their show in the last year; over a quarter of shows include video; and almost 20% are earning revenue from their podcasts.
Podnews iVoox
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After seeing the number of daily host-read ads increase almost 5x last year on their platform, RedCircle launches Teams for Advertisers today, a tool to help agencies and advertisers add team members to build and send campaigns and monitor their results.
RedCircle -
Congratulations to Lauren Passell, who celebrates four years of running Tink Media this week.
Tink Media
What are the top 10 podcasts amongst women in the US? No, the #1 isn’t Joe Rogan, either. Edison Research looks at the last six months of Edison Podcast Metrics to show us.
Edison Research Edison Podcast MetricsAligning with the Canadian launch of podcasts in the YouTube Music app, CBC Podcasts has launched a channel on YouTube. CBC already has more than eight million subscribers on the platform.
YouTube YouTube MusicAmplifi Media and Coleman Research will release new research into podcasting on YouTube at Podcast Movement 2023 in Denver CO in August.
YouTube Podcast MovementSounder and PodRoll have announced a strategic partnership to enhance podcast discovery and recommendations.
Sounder PodRollLibsyn’s AdvertiseCast has signed a new exclusive ad partnership with podcast producer Big IP Media … iHeart has signed a strategic partnership with LinkedIn and the LinkedIn Podcast Network … meanwhile, in France, Audion has signed Engle and Slate France to use Audion360, the company’s podcast distribution and monetisation tool.
AdvertiseCast Audion Engle Slate FranceIn March 2022, Spotify announced an editorial podcast submission form to promote your show (for US podcasters only). The link has changed: it’s now here. We’ve updated our big list of podcast directories with that link.
SpotifyThere is a new podcast app for Android users called Turtlecast: “a minimalist podcast player with a unique design”. It comes with a WearOS app, checks RSS feeds directly, and the marketing material seems to use lots of Podnews podcasts!
PodnewsJune’s New Zealand Podcast Ranker was released by Triton Digital. Two radio shows are the most-listened podcasts.
Triton DigitalToday: The US Podcast Ranker for June is released at 9am Eastern today; Magellan AI releases its June podcast advertising spend update at 11.30am Eastern.
Magellan AITips and tricks
- Descript’s Ashley Hamer writes 3 Ways to Make Video Work for Your Podcast - without full episodes.
Podcast News - with the Radioinfo Asia Podcast Awards




Podcast promotion in the wild

Podcast data for Jul 20
- #1 in Apple Podcasts: US: The Retrievals (Serial Productions & The New York Times) NZ: Undercurrent podcast (RNZ)
- #1 in Spotify: US: The Joe Rogan Experience (Joe Rogan) NZ: The Joe Rogan Experience (Joe Rogan)
- Over the last week, 196,162 podcasts published at least one new episode. See more podcast data at the Podcast Business Journal.
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