Podcast downloads were up in 2022 - by 20%
Podcast downloads increased by 20% last year, says Triton Digital in the company’s first US Year-End Podcast Report (pdf). Listeners downloaded 5.6 episodes a week on average, representing 3.8 hours of content.
Podcasts are doing just fine, says Acast’s Podchaser. “While the biggest players in the podcast industry have expanded and contracted wildly over the past few years, the podcasting middle class has quietly and consistently grown.” Yesterday, we highlighted that the “80% drop in new podcasts” headlines were wide of the mark.
The fast-growing Everything Everywhere Daily podcast, hosted by Gary Arndt, has been acquired by Glassbox Media. That brings Glassbox’s listenership to over ten million downloads a month.
City, University of London has announced the UK’s first dedicated MA in Podcasting and a Centre of Podcasting Excellence. Students will be taught by podcast professionals who’ve worked at The Guardian, the BBC, Bauer Media, the New York Times and 6foot6 Productions.
The full schedule for Podcast Movement Evolutions is now live; the event is in Las Vegas in early March. Meanwhile, The Podcast Show 2023 in London is selling passes at an early bird price, saving 35% for May’s event.
Podcast hosting company Blubrry has released support for “value4value”, a way to accept online payments from podcast listeners in apps like Fountain, Castamatic and Podverse. The company has partnered with Alby. With more than 100,000 shows using Blubrry, this is the biggest podcast host so far to natively support value4value. The company will release further support for the new podcast namespace next week.
Behind a paywall, The Information posts an article about Patreon, used by many podcasters (including Podnews) for support. All is not well, the article suggests: bits of it are readable via the author’s twitter.
Pinecast founder Matt Basta writes a piece accusing Apple Podcasts of “trapping” creators, based on one podcaster who apparently used Apple Podcasts as a hosting platform.
Edison Research has highlighted the “most efficient” podcasts in different regions of the US.
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Moves and hires
- Mike Joachim is no longer working in Senior Sales at Supporting Cast, and is looking for a new role in sales in the podcasting industry.
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Tips and tricks - with Podcast Movement Evolutions
- How to Make a Discord Podcast Channel & Record in High-Quality - Riverside says that Discord is more interactive than other social media tools.
Podcast News - with editaudio
Podcast ads in the wild
Podcast data for Jan 26
- #1 in Apple Podcasts: US: Huberman Lab (Scicomm Media) SG: Think Fast, Talk Smart: Communication Techniques (Stanford GSB)
- #1 in Spotify: US: The Joe Rogan Experience (Joe Rogan) SG: KAUAPEHAL (KAHTEL)
- Over the last week:
209,679 podcasts published at least one new episode.
That’s up 1.3% weekly; up 20.9% monthly.Data: Podcast Index
Pod Events - with Radiodays Europe 2023
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