Apple Podcasts is auto-tagging episodes with topics
Bumper’s Dan Misener has discovered that Apple Podcasts is quietly tagging individual podcast episodes by topic. The topics are used to help Apple’s search engine; and are linked to Wikipedia pages and Wikidata identifiers.
Exclusive: Apple’s topic tags are invisible to humans, and hide in the Apple Podcasts web code - until now. Podnews has built an Apple Podcasts episode topic viewer to let you see what topics Apple has chosen for podcast episodes. (Give it a go!)
First look: Acast has just announced Keyword Targeting, a way for advertisers to target topics and keywords they wish to advertise next to. The tool joins Conversational Targeting, which matches podcast content with the IAB’s content taxonomy.
Apple Podcasts launches Apple Podcasts Spotlight for listeners in the UK and Ireland today. If you’re in those two countries, you’ll see Acast’s Out Of Home Podcast being promoted - four Londoners living in Amsterdam, capturing and sharing stories of inspiring people whilst sharing their own. Spotlight UK creators will also get up to 16 hours of recording time in central London.
Audion, a French audio and podcast monetisation company, has raised €6m ($6.2m) in a Series A funding round. It will enable the company to hire 50 people in the next 12-18 months. They raised €1.1m in 2019; this latest round is a record funding amount for French audio adtech.
Headliner is now letting you upload your entire podcast to YouTube - from your first episode to now. It’s available for Pro or Enterprise users.
Veritonic has announced the Annual Audio Intelligence Summit will return on Feb 15, 2023 in New York NY, USA.
Further reading: Joanna Aveillan, an Expansion Director for the Acast Creator Network, hosted a session on Borderless Storytelling — The Power of the Spoken Word
Moves and hires
- Nancy Barnes has been named the next editor of the Boston Globe newspaper. She is currently Editorial Director for NPR News; before that, she was editor of newspapers like The Houston Chronicle and the Star Tribune in Minneapolis.
What do the CEOs of Quibi, Chief, StubHub all have in common?Paid content
Podcast News - with CBC Podcasts
Podcast data for Nov 15
- #1 in Apple Podcasts: US: Murder & Magnolias (NBC News) NZ: Con Juan (What's the Story? Sounds)
- #1 in Spotify: US: The Joe Rogan Experience (Joe Rogan) NZ: The Joe Rogan Experience (Joe Rogan)
- In the last week there were 0 updated shows; 0 new episodes Data: Podcast Index
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