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April 22, 2024:

Thank you to Marketing Leadership with Dots Oyebolu for becoming our latest gold supporter. We appreciate your support, allowing us to better resource our independent journalism around podcasting. You can be like Dots and support us too.

April 15, 2024:
April 3, 2024:
    For Tech’s Sake is returning for a new season today from Silicon Republic and HeadStuff Podcasts. We're in a world surrounded by tech and, in many ways, guided by tech, but how well does the average person understand it? Each episode, hosts Elaine Burke and Jenny Darmody are joined by an expert to answer their probing questions as they work out what’s the good tech, what’s the marketing bluster and what’s the stuff we should really be concerned about.
March 29, 2024:
March 25, 2024:
March 18, 2024:
March 11, 2024:
    Amazon Music has hired Shea Simpson to the new role of Head of Podcast Business. He will be overseeing all aspects of the podcast business globally for Amazon Music, including podcast programming, partnerships, and marketing. He moves from Wondery.
March 4, 2024:
February 23, 2024:
February 22, 2024:
February 21, 2024:
    In Canada, Pary Bell is the new CEO for TPX, The Podcast Exchange. After working in digital media at Rogers for more than eight years, he joins from a marketing firm.
February 20, 2024:
February 19, 2024:
February 16, 2024:
February 15, 2024:
February 9, 2024:
    Spotify is removing Music + Talk, which allowed you to present a music show (launched as “Shows with Music”); interactive audience tool Voice Messages, remote recording tool Record with Friends, and Background Music and Sounds. The company tells us it’s a shift away from legacy creation tooling, and towards tools for better audience growth and engagement.
February 8, 2024:
February 7, 2024:
January 30, 2024:
    Morgan Swift has been promoted to Senior Manager of Marketing and Audience Development at The Podglomerate. She’s been with the company for two years.
January 22, 2024:
January 18, 2024:
    Half of US podcast listeners say they would like to watch a TV show based on their favourite podcast; and have discovered new TV shows by listening to podcasts. The data is part of research by Hub Entertainment Research, which suggests that TV networks should take podcasts seriously as a marketing and audience-growth medium.
January 11, 2024:
January 3, 2024:
January 1, 2024:
December 20, 2023:
    Exclusive: Airwave has signed History That Doesn’t Suck! The podcast network will work with the podcast’s host Professor Greg Jackson in distribution, monetisation and marketing of the popular show, which gets one million downloads a month.
December 19, 2023:
December 18, 2023:
    Tink Media has launched Podcast Group Therapy, a paid-for group session on marketing your show. The idea is to make podcast marketing accessible to all.
December 15, 2023:
December 4, 2023:
November 30, 2023:
    We've an interview tomorrow with Anna Sian, Head of Marketing at Spotify for Podcasters, in the Podnews Weekly Review: she advises checking your podcast page on Spotify to make sure your data is all up to date.
November 20, 2023:
November 16, 2023:
November 15, 2023:
November 14, 2023:
November 13, 2023:
November 1, 2023:
October 31, 2023:
October 26, 2023:
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October 24, 2023:
October 17, 2023:
October 13, 2023:
    The Edge of Reason is a new collaboration between Atlantic Re:think (The Atlantic's creative marketing studio) and Hauser & Wirth. Hosted by the acclaimed writer and cultural critic Jeff Chang, each episode of the podcast features a different artist in conversation with a subject matter expert from a different field, discussing how century-old Enlightenment principles inspire both their works and perspectives.
October 9, 2023:
    Crooked Media has announced a number of new executives. Madeleine Haeringer has been named Executive Vice President and General Manager of News and Programming; Reid Cherlin has been appointed Executive Producer of Politics; Dariush Brizuela-Nothaft has been named Senior Vice President of Community and Partnerships; and Crystal Ponzio-Busto has been elevated to Executive Vice President of Marketing.
September 26, 2023:
September 22, 2023:
September 21, 2023:
    SCREAMING CREATIVITY is a new video podcast from WPP - the world’s largest marketing and communications company, hosted by WPP Chief Creative Officer Rob Reilly. It's all about what it means to be creative; and who determines what creativity is?
September 13, 2023:
    Marketing data company Claritas has acquired adtech service ArtsAI. Claritas runs an "identity graph" which lets advertisers target consumers based on what else they do on their devices; ArtsAI uses AI to optimise advertising delivery. Terms of the deal weren't given. ArtsAI's CRO, Erik Lundberg, told Podnews: "When you start thinking about the possibilities of merging our advanced AI personalization with their identity and data graph, it's really phenomenal."
August 28, 2023:
August 22, 2023:
    Dan Misener from Bumper told Podnews: "While downloads may signal intent, they aren't a direct measure of playback or listening. I haven't tested Linkfire for Podcasts yet, but I'm keen to try it with Bumper's clients. I'm especially excited by the promise of getting beyond downloads to understand podcast marketing's impact on verified consumption and true audience growth."
August 21, 2023:
August 10, 2023:
August 9, 2023:
    Coming to Podcast Movement? The Podcast Academy is happy to offer all in-person Podcast Movement attendees the opportunity to have a 15-minute 1-to-1 with a leading voice in podcasting at booth #607. You can sign up for a time here - guests include Jaime Albright from Tenderfoot TV, Arielle Nissenblatt from Squadcast, Jeremy Enns from The Podcast Marketing Academy, and James Cridland, our Editor.
July 28, 2023:
July 26, 2023:
July 24, 2023:
July 20, 2023:
July 18, 2023:
July 14, 2023:
July 13, 2023:
June 26, 2023:
    Former head of Spotify's Parcast, Max Cutler, spoke to Foundr magazine about what's next in podcasting. He appears to gently criticise Spotify; suggesting that it's a mistake to go after Hollywood talent, and discussing the slowness of decisions at the company. Shows that are "resourceful" rather than entertaining are what's next, he suggests.
June 23, 2023:
June 21, 2023:
    The Media Mix is new from veteran journalist Claire Atkinson, delivering exclusive insights into the fast-paced industries of news, tech and marketing. It's a partnership with Situation Room Studios, the news podcast division of Global Situation Room. Atkinson has nearly 30 years of experience in print and broadcast journalism.
June 19, 2023:
June 16, 2023:
June 5, 2023:
May 31, 2023:
    Gabriel Galaza is looking for full time or freelance opportunities within the podcast and YouTube marketing space. He writes: "I have 9 years of experience with video audience development and recently moved into podcast marketing. Most recently, I worked at SiriusXM marketing numerous Stitcher podcasts to increase audiences and downloads (The Fckry with Leslie Jones, How Did This Get Made? to name a few)."
May 23, 2023:
May 5, 2023:
May 4, 2023:
April 25, 2023:
April 21, 2023:
    Podfluencer Society with Angie Griffith is new this week, with four (four!) new episodes. It aims to share insights from top industry leaders across podcasting, the creator economy, the entertainment business, and more, with topics including launching, marketing, monetizing, mindset, and beyond. It's a rebranded show; and one of the first interviews is with Allie Reeves on when and how to rebrand.
April 12, 2023:
April 10, 2023:
April 5, 2023:
    Exclusive: Acast's SVP Marketing, Communications & Brand, Lizzy Pollott, will be interviewed in this week's Podnews Weekly Review.
March 31, 2023:
    Capsho has launched v2.0 of the company's platform, which allows podcasters to turn their podcast episode’s audio or video recordings into marketing content designed to help amplify and promote their message. The service also writes your show notes for you, and even researches your guests.
March 30, 2023:
March 24, 2023:
March 23, 2023:
    Libsyn’s AdvertiseCast has hired Cody Kleitz as a Sales Associate. He was at Havas Edge, where he served as a Media Buyer for the performance marketing agency’s Influencer Marketing team. Before that, he was a Media Manager at Veritone One.
March 14, 2023:
March 13, 2023:
    Hernán López, the former CEO of Wondery, has been convicted of wire fraud and money laundering conspiracies while working for 21st Century Fox. Awaiting sentence, López faces up to 40 years in prison and millions of dollars in penalties. A lawyer for López said that they will appeal. López left Fox in 2016 before founding Wondery, which was sold to Amazon at the end of 2020. There's no suggestion that Fox, Wondery or Amazon were involved.
March 8, 2023:
March 7, 2023:
    Following the release of its first original podcast, UNBOXED, Evangeline Robinson joins Listen as the company's Marketing Manager. She spent the last year at Novel and was at Apple Podcasts before that.
March 3, 2023:
February 27, 2023:
February 23, 2023:
February 22, 2023:
February 21, 2023:
February 14, 2023:
February 8, 2023:
    Courtney Kocak's Podcast Bestie newsletter is to also have a podcast. "I will be sprinkling in some podcast interviews amid the regular newsletter content to dive deeper into craft and marketing topics," she says.
February 7, 2023:
February 6, 2023:
February 2, 2023:
January 27, 2023:
    Available: One of Ellen Schweikert's biggest clients has moved their marketing in-house. "I write podcast show notes, blog posts, teaser emails and social content," she says, linking us to her portfolio.
January 26, 2023:
January 25, 2023:
    Podcast Marketing Strategies for 2023 from Podcastpage obviously starts with making a website (which - hey! - they can help with), but also talks about using podcast guests, socials, repurposing and getting the right name.
January 17, 2023:
    What does podcasting look like in 2023? Ozeal Enriquez, the Director of Content Marketing at Q'd Up Audio and founder of Pod Houston, thinks more podcasters will turn their shows into live events, and we'll see more representation for all voices.
January 12, 2023:
January 11, 2023:
January 4, 2023:
January 3, 2023:
December 30, 2022:
December 27, 2022:
    Soulless (but useful) Podcast Advice is an website built by Podcast Marketing Academy's Jeremy Enns - containing a collection of podcast marketing & growth resources, all written by an AI. The posts "lack the nuance, art, and humanity that makes good marketing sing", he says.
December 14, 2022:
    Buzzcast, Buzzsprout's own podcast, tried a new email marketing strategy that grew Buzzcast downloads by over 40%. In today's episode they break down exactly what they did to boost their numbers and how they're tracking if these downloads turn into new followers.
December 9, 2022:
November 30, 2022:
November 15, 2022:
November 14, 2022:
November 4, 2022:
November 2, 2022:
October 17, 2022:
September 26, 2022:
September 16, 2022:
    What happens if you make a show and put it live without any marketing at all? Danny Brown tells Podnews that following a story about white noise being popular… "I launched a white noise podcast on June 15, and put zero promotion or marketing behind it. No sharing, no talking about it to anyone, nothing. Just under 3 months later, it had reached 1,000 downloads with over 400 unique listeners. It's not a huge amount, but does show that maybe a new show in a popular niche can still get results with zero marketing."
September 12, 2022:
September 9, 2022:
September 1, 2022:
August 30, 2022:
August 17, 2022:
August 16, 2022:
August 10, 2022:
August 8, 2022:
August 5, 2022:
July 22, 2022:
    "Remember that a quality podcast is only half the work, the other half of the work is to get your podcast out there to attract and retain a loyal and engaged audience," says Pousse, a company in France that grows and markets podcasts.
July 21, 2022:
July 19, 2022:
    Following the acquisition of Podchaser by Acast, Acast's Ross Adams and Podchaser's Bradley Davis will be on the Podland podcast this Thursday. Meanwhile, Mathew Passy wonders if the acquisition enables Acast to "spam more podcasters", Matt Cundill wonders whether to keep information on Podchaser, and Blubrry's Todd Cochrane says he'll pull all his shows because of Acast's "spamming and poaching". Acast tell us the acquisition is "completely unrelated to our email marketing strategy"; and we would also note that Acast doesn't appear to have sent a cold email marketing campaign, to anyone, since mid-June. Perhaps they've heard us.
July 13, 2022:
July 12, 2022:
    PodBean has announced more virtual events - one today at 6pm ("Building Your Audience From the Ground Up"), and one in a week's time ("Branded Audio: The Best Marketing Tool You’re Probably Missing"). The blog post includes details of two more in August.
July 1, 2022:
June 20, 2022:
June 16, 2022:
June 15, 2022:
    Transistor's Justin Jackson has reported Acast to Canadian law enforcement and to Acast's email service provider, after the company targeted Transistor customers. Acast's email provider says that Acast's use is against its terms of service, and Jackson - who has previously worked for an email company - considers the emails are illegal under Canadian law. The company has recently targeted customers from Podbean, Captivate, Blubrry and others, using competitor's logos, and sending multiple follow-up messages to each podcaster. A spokesperson for Acast tells Podnews that the emails are "part of our continuing marketing strategy, which we don't currently plan to change".
June 14, 2022:
June 10, 2022:
June 9, 2022:
    Triton Digital has made a number of promotions: Stephanie Donovan to Global Head of Revenue, Alex Fournier to CTO, Benjamin Masse to Chief Product Officer, and Molly Glover Gallatin to SVP of Marketing and Jelli Customer Experience.
June 8, 2022:
June 7, 2022:
    Chatter that Matters, hosted by Marketing Hall of Legends Tony Chapman, features chats with people who do extraordinary things, despite often challenging circumstances. Coincidentally, Tony will be introducing Podnews's Editor onto the stage at Canadian Music Week this morning, but this mention in Podnews is in no means trying to curry favour with him.
June 3, 2022:
    Four ways to monetise your podcast, from Eric Clark, includes affiliate marketing and merchandise. (RedCircle, this section's sponsor, can probably help too, #justsaying)
May 19, 2022:
May 17, 2022:
May 16, 2022:
May 12, 2022:
May 5, 2022:
April 29, 2022:
April 27, 2022:
April 25, 2022:
April 22, 2022:
April 20, 2022:
April 18, 2022:
April 15, 2022:
    iHeartMedia plans to triple the amount of branded podcasts it creates. A premium article in AdWeek also gives the rates for a branded podcast with iHeart - between $1 million and $2 million, according to chief marketing officer Gayle Troberman.
April 12, 2022:
April 8, 2022:
April 5, 2022:
April 1, 2022:
March 31, 2022:
    Brian Swarth is now SVP of Subscriber Engagement and Product Marketing at cable broadcaster AMC Networks. He was Head of Marketing for Audacy's Cadence13 and Pineapple Street Studios.
March 23, 2022:
    Eric Barnett joins Supporting Cast as director of sales and marketing. He joins from Findaway, an audiobook distribution company acquired by Spotify, where he was the manager of strategic partnerships.
March 15, 2022:
    Gemini XIII has launched - calling itself "Podcasting and Radio's New Home for Premium Audio Content, Production and Marketing Services". Leading the company includes the former COO of Westwood One, Charles Steinhauer, and the founder of Cadence13, Spencer Brown.
March 11, 2022:
March 1, 2022:
    Amy Woods, Content 10x founder, will be flying the B2B podcasting flag at digital, media, tech, and marketing event, Digital City Festival, in Manchester, UK. Content 10x is sponsoring/exhibiting on 9 & 10 March and Amy will be speaking on day two. See event coverage on Twitter.
February 23, 2022:
    "Over the past few days, we've fielded dozens of questions from customers about these emails. We first reached out to Acast about this privately, but when they didn't respond, we felt we needed to address it publicly. It's a spammy marketing tactic that has no place in podcasting, especially from one of the most respected brands in the industry." — Alban Brooke, Head of Marketing, Buzzsprout
February 21, 2022:
    Another new service, Scale Your Podcast Marketing, offers to produce graphical assets for your show's social media, transcripts, sound bites and tweets.
February 18, 2022:
February 8, 2022:
January 28, 2022:
    And, Jennifer Tribe, Supercast's Head of Marketing, spots a marketing opportunity: "I'd like to note that Supercast was also on the Open Access launch partner list: and we have rolled out our integration (as of Oct 2021). At this point, we're the only subscription platform offering it to all our podcasters."
January 20, 2022:
January 19, 2022:
January 11, 2022:
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January 7, 2022:
January 5, 2022:
December 22, 2021:
December 10, 2021:
December 1, 2021:

Advice & How-To, Creativity & Marketing, Public Service & Activism, and Sustainability & Environment for General Series. We have also added Crime & Justice, Family & Kids, Featured Guest, Health & Wellness and Interview/Talk Show categories to expand honors in Individual Episode, and much more.

November 29, 2021:
    This isn't against Google's terms; and it's probably nice to have some additional marketing for your podcast. What do you think? Is this OK? Hit reply and let us know.
November 26, 2021:
    First look: The host of indie fiction podcast The Program has given Podnews readers the first look at his growth, marketing and revenue in 2021. A case study like no other, you'll see his download figures, revenue, the effect Apple Podcasts promotion has on his show, the release of a soundtrack album, and his plans for the future. There's something to learn here for every podcaster.
November 11, 2021:
November 8, 2021:
November 4, 2021:
November 3, 2021:

Advice & How-To, Creativity & Marketing, Public Service & Activism, and Sustainability & Environment for General Series. We have also added Crime & Justice, Family & Kids, Featured Guest, Health & Wellness and Interview/Talk Show categories to expand honors in Individual Episode, and much more. Learn more, and enter the 26th Annual Webby Awards by our Final Entry Deadline of December 17th, 2021

November 2, 2021:
October 25, 2021:
October 20, 2021:
October 13, 2021:
October 8, 2021:
October 7, 2021:
October 4, 2021:
September 28, 2021:
September 17, 2021:
September 9, 2021:
    Remote recording tool Riverside․fm is now SOC 2 Type 2 Compliant - a test of securely managing client data and privacy.
September 7, 2021:
September 2, 2021:
August 25, 2021:
    Congratulations to Elsie Escobar, who's podcast The Feed for Libsyn has hit episode 200. The show first published in 2013 - the first five episodes covered Windows Phone 8 podcast apps, social media marketing, and what to do if Apple iTunes is not updating your podcast. Not that this would happen these days.
August 23, 2021:
August 16, 2021:
August 6, 2021:
July 28, 2021:
July 14, 2021:
July 1, 2021:
June 30, 2021:
    Podcast host Captivate has launched Captivate Growth Labs: described as "an actionable and continually expanding library of courses and workshops diving deep into all facets of podcast marketing, audience growth and monetization". The community is free to all Captivate customers. Podnews's Editor is an advisor.
June 24, 2021:
June 22, 2021:
June 16, 2021:
June 1, 2021:
May 4, 2021:
April 27, 2021:
April 23, 2021:
    YEA Networks have signed As For Me And My House, one of the top Christian podcasts in the US. The agreement includes distribution, production, marketing and sales.
April 21, 2021:
April 15, 2021:
    In France, podcast host Ausha has conducted research on how podcasters promote their show. 47% use social media; 14% use newsletters. Instagram is the most popular social media platform to promote new shows.
April 13, 2021:
April 6, 2021:
April 5, 2021:
    Hold Me Back is a new father-and-son podcast explaining the big differences between Gen Z and Gen Y. Aidan is a high schooler and Ash is a marketing executive and clinical psychologist who wrote a book on happiness.
April 1, 2021:
    After Cuban announced that his app will be "Podcasting 2.0", he's also agreed to fight Adam Curry live on ESPN next Thursday night for the branding rights; the fight starts at 7pm New York time.
March 30, 2021:
March 29, 2021:
March 23, 2021:
March 15, 2021:
March 12, 2021:
March 9, 2021:
    AdLarge has made some promotions to their senior management team. Donelle Brown has been promoted to Senior Vice President of Marketing Insights & Client Relations, and Ilwira Marciszek is now Senior Vice President, Head of Revenue Operations and Digital Sales.
March 2, 2021:
February 18, 2021:
February 9, 2021:
February 8, 2021:
January 29, 2021:
January 27, 2021:
    Anna Sian, Head of Marketing at Anchor, will be on the Podland podcast in early February.
January 22, 2021:
January 15, 2021:
January 6, 2021:
December 9, 2020:
    Maggie Taylor, formerly of Radiotopia and PRX, is to join Pushkin Industries as Marketing Director. She'd been consulting for the company for the past two years, and starts January 15.
December 4, 2020:
December 1, 2020:
November 26, 2020:
November 25, 2020:
November 20, 2020:
    According to Quill's Ultimate Guide to Branded Podcasts, 2021 will be the biggest podcast year yet - (yay!) - as, with Covid-19 on the rise, advertisers move marketing spend towards podcasting to connect with their customers during lockdowns (oh).
November 17, 2020:
    Apple Podcasts has launched an embeddable podcast player, allowing anyone to embed the audio from any podcast on their own website. We've added it to our list of embeddable podcast players; you can add your podcast's player by visiting your podcast's page on Apple Podcasts on the web, or the Apple Podcasts Marketing Tools website.
November 13, 2020:
November 12, 2020:
    "I think we need to take a step back and really understand how many podcasts are actually accepting advertising. It isn't a large number; but it will probably start to climb with new technology being implemented and used effectively. From the PM Virtual sessions hosted by networks and ad agencies in the monetization track, it sounded like they realize how this medium works best, for their clients and the listeners. There can be a happy marriage between the technology and effective advertising/marketing. We may just see some rough patches as we move forward." - Brett Johnson, Circle270Media
October 29, 2020:
October 22, 2020:
October 19, 2020:
    Spreek je Nederlands? Luistervink is a podcast in Dutch ”about the possibilities for podcasts and audio on demand for marketing, content and communication”. It’s new from Playbird, a podcast production company from Belgium.
October 8, 2020:
September 29, 2020:
September 25, 2020:
September 23, 2020:
September 21, 2020:
    In the latest episode of Marketing to Mums, Katrina Carter interviews the new Head of Podcasts for Mamamia, Elissa Ratliff. "Elissa shares her insights and tips into the options brands have in podcasting to help them deliver uninterrupted, long-term relationships with mothers across the world."
September 18, 2020:
September 16, 2020:
    SiriusXM announces a new CEO and CFO. James E Meyer will retire at the end of this year to be replaced by Jennifer C Witz, who is currently the President of Sales, Marketing and Operations. Sean S Sullivan is appointed the new CFO; David J Frear is "pursuing other opportunities, effective immediately". The company owns Pandora, Simplecast and Stitcher.
September 10, 2020:
September 9, 2020:
September 3, 2020:
    Audioburst has released Creators Premium, describing it as "a comprehensive audio marketing management platform dedicated to helping podcasts and radio shows grow their audiences". It produces transcripts, social video clips, and audio search.
September 1, 2020:
August 25, 2020:
August 3, 2020:

Thank you to Resonate Recordings, who increased the level of their support last week. Trusted by names like Citibank and the Associated Press, they now offer hosting as well as production and marketing.

July 30, 2020:
July 27, 2020:
July 23, 2020:
July 22, 2020:
    A prime example of good podcast marketing for your show: find a good angle and stick with it. Fireflies: the original kids debate show sent us a press release, which we covered; Steve Scauzillo from the San Gabriel Valley Tribune got in touch with us, and covered the story in the newspaper.
July 20, 2020:
July 15, 2020:
July 10, 2020:
    Technology Untangled is a new fortnightly show from Hewlett Packard Enterprise and produced by Lower Street, that tries to decipher technology's rapid evolutions to work out what'll shape our future. They plan no marketing speak or unnecessary jargon: which is good, because, as we regularly say, there's an incredible amount of untapped potential in static Cloud; and as far as we know there is no other industry equally P2P.
July 1, 2020:
June 30, 2020:
    After WWDC, Apple executives have been making appearances on podcasts. Apple Marketing VP Bob Borchers and Product Manager Ronak Shah appeared on Upgrade; Apple SVP Craig Federighi talked on Waveform; John Gruber's The Talk Show snagged Federighi and VP Greg Joswiak. Apple Podcasts' boss Ben Cave? Not so much. We need more aloof British accents in podcasting, Ben.
June 29, 2020:
June 16, 2020:
    Sean Howard has written part II of Podcast Marketing That Works, focusing on 'getting to know our audience', using surveys and social media.
June 10, 2020:
May 26, 2020:
May 20, 2020:
    PMM will continue to represent the show for advertising.
May 19, 2020:
    Podcast host Castos have launched Castos Productions, a "fully integrated editing and production service within a hosting platform". Customers can upload raw, unedited files, and get fully-mixed podcasts with show notes and marketing assets like tweetable quotes and audiograms.
May 14, 2020:
    Subscription podcast company Luminary has raised a further $30m in a funding round, but the company is 'struggling' and only has 80,000 subscribers says Bloomberg. The story claims that Luminary, which has raised $160m so far, was losing $3.5m a month before the pandemic set in. "The company has cut spending on marketing, new shows and staff."
May 7, 2020:
    David Hooper's marketing book for podcasters, Big Podcast, is currently free on Amazon for Kindle. Grab your copy for free today or tomorrow.
May 4, 2020:
May 1, 2020:
    Dream Job Ready is new from Dane Sharp, a marketing, digital and communications expert. The podcast "seeks to help, excite, inspire and ready the next generation of young professionals to get their dream job".
April 23, 2020:
April 21, 2020:
April 17, 2020:
    This American President has joined the Evergreen Podcasts network, who'll be marketing and representing the show to advertisers. It tells stories of past key events in the American Presidency.
April 2, 2020:
April 1, 2020:
    By way of balance: count yourself lucky you're not trying to sell out-of-home advertising. OOH spend in China was down by 90% in January, but is now recovering. A drop of 20% or so in podcast consumption is perhaps almost nothing worth worrying about.
March 30, 2020:
March 11, 2020:
    Podcasts are a Vital Part of Experiential Marketing, says JAR Audio, adding that "a branded podcast can become a consumer’s favourite new podcast among thousands of competitors" - something you probably can't say about poster ad campaigns or street teams.
March 6, 2020:
February 27, 2020:
    Exclusive: Podio, the "Middle East's Leading Podcasting Platform", has released a report into the podcast industry in Lebanon and Levant. The report says that fewer than 100 podcasts are being produced in the region; and 48% of listeners want to listen to local content, but don't do so. Fewer than 6% of independent podcasters in the area have generated revenue from their podcast: but there is sudden hype for podcasting there, and marketing spend is expected to rise significantly. You can download the report here.
February 21, 2020:
    Podcast advertising works better - with listeners 34% more likely to buy, according to a new white paper from data marketing company Claritas. That increase in 'conversion lift' is just 2.6% for other advertising like print and live TV. The paper also says that coupon codes and "vanity URLs" miss the majority of actual conversions.
February 6, 2020:
February 3, 2020:
    Exclusive: How should you advertise your podcast? In part 1 of an exclusive series for Podnews, Sean Howard of Fable and Folly Productions, the creators of Alba Salix, Royal Physician and the improvised sci-fi dark comedy, Civilized, gives us the big list of ways to advertise your podcast - 24 ways! - and what to consider when planning your marketing.
January 22, 2020:
January 21, 2020:
December 20, 2019:
    Chicago-based podcast producer Dante32 has launched a podcast audit service. The team will review your podcast, giving tactical advice on marketing, content, analytics, hosting and distribution. They tell us that mentioning "Podnews" gets a special, year-end price of $500 per podcast.
December 11, 2019:
December 4, 2019:
    In a memo obtained by Podnews, the Sony Music podcasting team has been announced. Emily Rasekh (Entercom, CBS Radio) is Senior Vice President of Business Development and Operations, Podcasting; reporting to her are Brittany Hall (Pandora, Megaphone), Vice President of Sales, Podcasting; Ryan Zack (Megaphone, Acast), Vice President of Revenue Operations, Podcasting; and Christy Mirabal (Stitcher, Panoply), Vice President of Marketing, Podcasting. Emily reports up to Dennis Kooker, President, Global Digital Business & U.S. Sales and Tom Mackay, President, Sony Music Film and TV A&R, who add: "Together this leadership team strongly positions us to super-serve the podcast community, help them reach larger audiences on more platforms and further grow our podcasting business opportunities around the world. With a rapidly expanding number of creative partnerships and with the strength of our best-in-class capabilities, we are confident they will keep enhancing Sony Music’s compelling value proposition in the podcasting industry. "
December 3, 2019:
December 2, 2019:
November 20, 2019:
    Chartable has quietly added a new feature for users of their SmartLinks which help you monitor your podcast marketing: now, there's a way for you to automatically pull in the latest episode if you've just published it.
November 6, 2019:
    The latest episode of Be The Drop was recorded live in Adelaide SA, Australia, and is an interview with James Cridland, Podnews's Editor. (Narrative Marketing / Libsyn)
November 1, 2019:
    Slow Burn is back for a new season, tackling the murders of Tupac and the Notorious B.I.G; it's been marketing its podcast by handing out CDs in New York. (Megaphone)
October 28, 2019:
October 25, 2019:
October 24, 2019:
    PRX look after 127 podcast shows. Donna Hardwick, PRX's Chief Marketing Officer, explains how the marketing department, a team of nine, all work together.
October 21, 2019:
October 16, 2019:
October 15, 2019:
October 8, 2019:
    At the recent Madrid Podcast Day, Spanish podcast app iVoox was poised to launch a second round of iVoox Originals: unlike other podcast platforms, iVoox works with existing popular Spanish podcasts to move them exclusively inside the iVoox app. Speaking to Podnews, the company says that increased visibility inside the app and marketing for each podcast quickly replaces any loss of audience from removing them from other platforms, and podcasters also get a guaranteed minimum fee based on active subscribers.
September 30, 2019:
September 27, 2019:
August 30, 2019:
August 27, 2019:
    The county commissioners in Shelby County TN, USA, are spending $110,000 on production and marketing of two podcasts, claims a news story. The podcasts are an attempt to reach tax payers.
August 14, 2019:

Thank you to Dante32, who offer podcast creation and marketing for businesses and brands, for becoming our newest silver supporter. You can be like them.

August 12, 2019:
    Captivate podcast hosting, analytics & marketing from Rebel Base Media have announced their Advisory Board, including Laura Roeder, the Founder of MeetEdgar and well-known podcast "pontificator" Evo Terra, CEO of SimplerMedia. Our Founder and Editor, James Cridland, is also an advisor. Disclosures
August 7, 2019:
July 30, 2019:
    Spreaker have launched Spreaker Prime, a service that offers free hosting, a 60% cut of advertising sold, and access to Spreaker's podcast marketing team. They describe it as a "white-glove" service. (They're also supporting our "Podcasts" section).
July 29, 2019:
    Marketing podcast Future Proof interviews Danielle Lee, Spotify's Partner Solutions Global VP, on the company's aspirations - and why marketers should be "leaning in" to audio. (Saïd Business School / Oxford University / Kantar / Libsyn)
July 10, 2019:
June 26, 2019:
June 21, 2019:
June 13, 2019:
    Social Minds is "the UK’s first ever dedicated social media marketing podcast". It's up to episode 40, and has episodes on artificial intelligence, ad data and Instagram. (Social Chain / Libsyn)
June 12, 2019:
June 10, 2019:
    The 'iTunes Performance Marketing Campaign', an affiliate system used by many podcasters to measure promotion of their Apple Podcasts shows, is changing name to the Apple Services Performance Marketing Campaign.
May 30, 2019:
May 14, 2019:
May 2, 2019:
    We got sent an email about Electronic Propaganda Society - a podcast "looking into the failure of marketing and what brands must do about it" - telling us that this podcast "like Freakonomics and Serial had a marketing love child". The mind boggles.
May 1, 2019:
April 24, 2019:
    Spotify's Global Head of Advertising, Brian Benedik, talks about Spotify's monetisation plans in an interview in the Australian Marketing magazine.
April 17, 2019:
April 12, 2019:
    Edison Research revealed their Podcast Consumer 2019 study yesterday in a webinar. They have posted the full slide deck and video on their website. On the Twitter hashtag, Midroll highlight that 70% of podcast consumers are doing "nothing else" when listening to podcasts; Mark Asquith highlights that 75% of non-listeners believe that podcasts are "just not for them", and sees this as a marketing opportunity; and Evo Terra highlights that podcast listeners overwhelmingly use their phones for just that.
April 4, 2019:
April 3, 2019:
March 25, 2019:
    17 Questions is a new weekly podcast that asks celebrities, authors and YouTubers 17 of the most weird and wonderful questions. It's from a London-based youth-focused content marketing agency called The Big Shot. (The Big Shot / Acast)
March 13, 2019:
March 12, 2019:
    RadioPublic have highlighted their recent new features in a blog post, including PodSites, a website generator for podcasters; a marketing attribution service called Sonar, and a new thing: HearMarks, a way of keeping (and sharing) parts of a podcast you're listening to.
February 20, 2019:
February 19, 2019:
February 14, 2019:
    Pandora's plans for podcasting are explained in this conference session video from AdWeek's BrandWeek with Alex White, who's VP of Content and Programming for Pandora. He says Pandora earns three times more ad revenue than the entire podcasting industry.
February 11, 2019:
    This edition of Shareable Podcast features Edison Research's Tom Webster, known by many as the host of Infinite Dial and a great public speaker. He's interviewed in a show entitled 'Inside the World of Data-Driven Marketing'.
January 24, 2019:
    Westwood One have appointed Cory Smith in the newly created role of VP, Digital Sales Marketing & Operations. He'll be responsible for digital sales planning, ad sales marketing, audience development, and ad operations, focusing on podcasting.
January 18, 2019:
January 16, 2019:
    Job: Global is looking for a Podcast Project Manager in London, UK. "A project manager to oversee launches and ongoing marketing for our original and third-party partner podcasts."
December 11, 2018:
November 28, 2018:
November 16, 2018:
November 14, 2018:
November 2, 2018:
November 1, 2018:
October 23, 2018:
October 11, 2018:
October 10, 2018:
October 9, 2018:
September 25, 2018:
September 24, 2018:
September 21, 2018:
September 19, 2018:
September 10, 2018:
September 7, 2018:
September 5, 2018:
    Dr Death features an investigation into a doctor who has injured multiple patients on the operating table. Wondery will support the series with "our most ambitious marketing campaign to date, including listening premieres, audio ads, social media and even outdoor in Dallas and NY". (Wondery / ART19)
August 24, 2018:
August 16, 2018:
August 13, 2018:
    Are you using the right Apple Podcasts button? It should have a black background these days, not white. Get your updated version on Apple's website, or search for your podcast on Podnews and use our updated link badge generator (here's ours) to get both Apple and Google's badges for your website.
August 10, 2018:
    Spotify have made it possible to share podcasts from Spotify directly to Instagram stories, "deep links and all", according to @jacobschulman who works in Product Marketing. (Thanks, James from My Spotify Ideas)
August 3, 2018:
August 2, 2018:
    How NPR's Podcasts Win Engagement for Brands is an video interview with Bryan Moffett, COO of National Public Media, taped at Podcast Movement. "Find the audience first, then you look for a podcast that speaks to that audience, and then you figure out how to tailor your message to speak authentically to that audience in the context of that show."
July 30, 2018:
July 24, 2018:
    DiscoverPods published a survey last year about the state of the industry. Headlines included: 71% of respondents consider podcast discovery as a major issue facing podcasts today; 66% of respondents rank marketing and building an audience among their top challenges. Podcasters and podcast fans can help this year's survey by filling in the Podcast Trends Report survey.
July 17, 2018:
July 16, 2018:
July 13, 2018:
July 12, 2018:
June 28, 2018:
    Yesterday, we reported that Anna Faris is Unqualified is being turned into a radio show on iHeart stations. We should have made it clear that, of course, the podcast continues to be produced in all the usual places; PMM continue to represent the podcast for sponsorship.
June 26, 2018:
June 22, 2018:
    RadioPublic is running an equity crowdfunding campaign. The pitch contains some good data about RadioPublic use. In an email to Podnews, CEO Jake Shapiro says this is "something I've been looking for a long while and super excited about. Ever since our first Kickstarter in 2014 for Radiotopia I've wanted to find new ways to channel that democratized marketing/engagement/community energy into each level up in our enterprise."
June 21, 2018:
    Business podcast Rocketship·FM is also returning for a new season, on July 9. This season focuses on three entrepreneurs: Lee Tengum, a solo-entrepreneur, with a passion for helping small businesses; Martin "Gonto" Gontovnikas, the VP of Marketing and Growth at Auth0, a 50 person company who is a global leader in Identity-as-a-Service, and Krish Subramanian the CEO of Chargebee, the 150 employee startup who just raised an $18M Series C.
June 13, 2018:
June 8, 2018:
June 7, 2018:
May 30, 2018:
    Digiday writes about the Walmart podcast Outside the box, which in season two is trying to convince us that 'time > money'. It's produced by Omelet and hosted by Panoply's Megaphone.
May 15, 2018:
May 11, 2018:
    Masters Series is a podcast consisting of "great takeaways for nearly every business with advice from industry experts on SEO, content marketing, social media, developments in AI and scaling up". Produced with WeTeachMe, by Written and Recorded in Melbourne VIC, Australia.
May 7, 2018:
April 27, 2018:
    Ken Lagana has been brought on by podcast network Panoply as Vice President of Sales. Ken’s focus will be leading the team in growing the companies' ad insertion technology. Prior to joining Panoply, Ken was Senior Vice President Global Sales and Marketing for CBS Digital Media.
April 19, 2018:
April 11, 2018:
March 20, 2018:
    Pacific Content's Dan Misener has written a piece about "a little-known tool from Apple" to help you with your podcast marketing. It's an ingenious use of a service Apple makes available for affiliate sites.
March 19, 2018:
March 8, 2018:
March 6, 2018:
February 28, 2018:
    McDonald's has a new podcast, The Sauce. Chris Ashmore from Be Media tells the story behind it, and points out how clever the podcast is as part of McDonald's marketing mix.
February 27, 2018:
February 22, 2018:
February 13, 2018:
February 12, 2018:
    Steve Wilson, who looks after marketing at Apple Podcasts, notes "friends don't let friends host their podcasts on SoundCloud" in a tweet, and recommends SimpleCast instead. He wants podcasters to use a podcast host that's designed to be a podcast host.
February 2, 2018:
January 25, 2018:
January 24, 2018:
January 22, 2018:
January 19, 2018:
January 15, 2018:
January 12, 2018:
January 10, 2018:
    Podcast producer Gimlet has a new Chief Marketing Officer: Jenny Wall, described by Variety as an "entertainment-marketing veteran". She's come from Hulu, Netflix, and HBO. (Her first job should be ensuring there's a Gimlet logo at the bottom of this update.)
December 21, 2017:
    A long article about "the audio brand experience", with ten predictions and trends in the audio space. Lots to read here, including 3D audio, marketing using playlists, and electric vehicle fake engine sounds.
December 12, 2017:
    A good long read about branded podcasts from Brand Tales, a content marketing website. "I think [a podcast] has got to be done for the right reasons. The problem I have with it, like anything to do with content, is there’s no shortage out there. So if you’re going to do anything, you’re going to have to really define what you’re doing."
December 6, 2017:
November 23, 2017:
November 22, 2017:
    Martech writes about the state of podcasting in marketing, focusing on some new business models for podcasting. One interviewee produces "interview-style podcasts feature strategically chosen micro-niche guests whose own audiences were likely to drive traffic back to his client."
November 15, 2017:
    Chris Ashmore from BE Productions shares best podcasting practice on a Perth WA, Australia-based marketing agency website.
November 8, 2017:
    Yesterday, we covered Instagram for podcasters. Today? Pinterest for Podcasters. "If you are a podcaster and you have not already implemented Pinterest into your marketing, I would highly recommend that you do so."
November 1, 2017:
October 26, 2017:
October 17, 2017:
October 9, 2017:
    A piece about David Raphael from Public Media Marketing, who "sells the ads on all your favorite podcasts". A good overview of the changes that have taken place since Serial.
October 3, 2017:
    More on Spotify's "61% of UK adults listen to podcasts regularly" claim, which we reported yesterday. "UK adults", as reported in this story? No: 15-44s, apparently - an online sample of 1,400 adults in that age group. We still don't know what "regularly"? means. This press release hasn't been published on Spotify's brand website, so we're still a bit in the dark.
October 2, 2017:
    Spotify release some research apparently showing that 61% of UK adults listen to podcasts regularly, with 21% listening once a week. The data's not linked to from here, so there's no definition of 'regular'. UK audio measurement company RAJAR reported in June/July a figure of 10% weekly.
August 31, 2017:
    Vogue and Google partner to produce content for the Google Home smart speaker and Google Assistant - bits of audio from their magazine interviews. "OK, Google, talk to Vogue" is how to get it to work. The "talk to" construct for third-party content like this only works in the US.
August 8, 2017:
August 4, 2017:
July 17, 2017:
    Elite Business Magazine thinks that the ideal place for advertising your startup is... a podcast. "“Your first question always has to be: ‘am I delivering a service or product that in any way appeals to fans of that podcast?’” says [Chris] Glasson [the host of podcast Hardcore Listening]".
July 13, 2017:
July 4, 2017:
    "I joined the online marketing guys podcast!" - notable probably because it highlights the benefits of giving your guests all the information they need to link to your podcast: a player, the artwork, the show notes, and more.
July 3, 2017:
June 27, 2017:
    New hires for Midroll: an exec producer, a head of marketing, and a VP of finance and strategy.
June 20, 2017:
June 13, 2017:
    DMN "will only help the growing podcast market"
June 1, 2017:
    Advertising agencies are making podcasts (which is good news for the potential of the medium to attract revenue). Here are four US agency podcasts highlighted by Digiday.

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