Search for ‘Infinite Dial’

April 2, 2024:

For 18-34 year-olds, podcasts are almost as popular as TV, says Pierre Bouvard of Cumulus Media and Westwood One, analysing Edison Research’s Infinite Dial data. 48% of 18-34s listen to podcasts each week - nearly as large as TV at 50%. Bouvard also shares “the one podcast slide every marketer should have”.

February 9, 2024:

The Infinite Dial 2024 (for the US) will be unveiled at Evolutions by Podcast Movement in Los Angeles on Mar 28. The gold-standard study from Edison Research is America’s longest-running survey of digital media consumer behaviour. This year, it’s with support from Audacy, Cumulus Media, and SiriusXM Media.

June 27, 2023:

Australia leads the world when it comes to podcast listening, according to the Edison Research Infinite Dial 2023 Australia study, which was revealed earlier today. 43% of Australians listen to a podcast every month (compared to the US's 42%); a third every week (compared to the US's 31%).

June 8, 2023:

The Infinite Dial 2023 Australia will be presented on Jun 27. The data, from Edison Research, contains the gold standard number for how many people listen to podcasts in the country.

March 14, 2023:

Data: Edison Research has published The Podcast Consumer 2023, a set of data from the Infinite Dial looking at US listeners to podcasting (and perfect for your slide deck). It was presented by Megan Lazovick and Wondery's General Manager Jeanine Wright at Podcast Movement.

March 3, 2023:

Podcast listening has hit record highs, according to The Infinite Dial® from Edison Research: now, 120mn Americans are listening to podcasts at least once a month (above); weekly podcast listening also increased. Find an infographic with podcast data below, watch the webinar, or download the full deck.

February 9, 2023:

The Infinite Dial US 2023 will be presented as a free webinar on Mar 2. The study includes data on podcast consumption: a figure that dropped slightly last year.

November 18, 2022:

The Infinite Dial New Zealand was published by Edison Research. 39% of adults in the country are monthly podcast listeners, placing them (just) above the US. 30% are weekly podcast listeners; and radio continues to do particularly well in the country.

September 15, 2022:

The Infinite Dial, a study of media habits including podcast listening from Edison Research, is coming to New Zealand later this year.

July 22, 2022:

Edison Research says that podcast listening has rebounded since the slightly disappointing Infinite Dial numbers released earlier this year. Gabriel Soto reports a sizeable increase in younger audiences. He'll be at Podcast Movement. (So will we!)

July 11, 2022:

We've updated our podcast market data slides to include last week's Infinite Dial Canada, and Buzzsprout's podcast platform data from June.

July 4, 2022:

Are there opportunities for podcasting outside the big cities? Larry Rosin looks at the data from Edison Research's Infinite Dial, suggesting that fewer people listen to podcasts in small cities and rural areas.

July 1, 2022:

Edison Research released the Infinite Dial Canada. Forty-three percent of Canadians 18+ listen to podcasts monthly, up five percentage points from 2021, which means that Canadians now outpace Americans (38%) and Australians (40%) for monthly podcast listening. Downloads here.

June 29, 2022:

Edison Research released The Infinite Dial Australia, the company's annual look at audio consumption in the country. Monthly podcast listening hit 40% among Australians 18+, up from 37% in 2021. (The US equivalent (for 12+) is 38%, down from 41%).

June 17, 2022:

The Infinite Dial Canada will be unveiled on June 30. The research includes comparable data on podcast listening in the country.

June 9, 2022:

The Infinite Dial 2022 Australia will be announced at the end of this month in a free webinar. It's the first new set of Infinite Dial data since the surprise drop for podcast consumption in the Infinite Dial US.

April 21, 2022:

The UK media regulator Ofcom has published the results of its UK podcast survey 2022. Ofcom just published the data in a big spreadsheet with 30,000 rows, so we should all be grateful to Adam Bowie for looking at the data. It says that 25% of Brits listen to podcasts each month - the same figure as reported in Edison Research's Infinite Dial UK, and unchanged year-on-year.

March 31, 2022:

Tom Webster dives into the detail from Edison Research's Infinite Dial, with more context and data around the apparent decline in podcast listening.

March 24, 2022:

At Podcast Movement Evolutions, Edison Research unveiled the Infinite Dial 2022. For the first time, the number of US monthly podcast listeners dropped, slightly, to 38% (down from 41% a year ago). The slight drop was mainly 12-34 year-olds "going back to school, and going back to work" after the pandemic, said Edison Research SVP Tom Webster. Data was compiled in January. (The weekly listening figure is now 26%).

February 25, 2022:

The Edison Research Infinite Dial South Africa has been released. Covering metro South Africa, the data shows monthly podcast listening has more than doubled in two years to 26% of the population. (We've updated our market data slides).

February 14, 2022:

Saturday was Africa Podcast Day. The event was celebrated across the continent, including South Africa's SABC. Meanwhile, Edison Research has announced that the Infinite Dial South Africa will be unveiled on Feb 24.

February 10, 2022:

This year's Edison Research Infinite Dial will be presented at Podcast Movement Evolutions on Mar 23. The research shows the total number of US adults who listen to podcasts, among other things. It's sponsored this year by Wondery and ART19; and you'll also be able to watch online.

December 17, 2021:

Edison Research's Infinite Dial 2022 will be announced at Podcast Movement Evolutions, the company has announced. Founder and President Larry Rosin is a guest this week on the Podland podcast.

December 3, 2021:

Data: The Infinite Dial 2021 for the UK was released. 41% of the UK population (16+) listens to podcasts every month - around 23m people. The data is directly comparable to the US (41%), Canada (38%) and Australia (36%). The data was paid-for by Bauer Media and Spotify. Adam Bowie looks at the data.

November 25, 2021:

Edison Research's Infinite Dial is coming to the UK, with a webinar on Dec 2 at 2pm with the results. The UK has, until now, been without a direct comparison to the US, Canada and Australia in terms of podcast consumption (and other forms of audio).

November 12, 2021:

Spoken word audio listening is dramatically increasing, says new data from Edison Research and NPR. Year-on-year, spoken word audio listening, including to podcasts, is up 8%, says the data - 75% of the US population listens to spoken word every month. (By comparison, 41% listen to podcasts, says the Infinite Dial research, so podcasting has plenty of growth left). You can grab the whole report here.

June 30, 2021:

CampaignAsia shares impressive data claiming that 66% of internet users in the Asia Pacific region listen to a podcast on an average day. The data, from GWI, says 54.4% of Australian internet users listen every day to podcasts: Edison Research's Infinite Dial data unveiled earlier this year quotes 37% of Australia's population listen every month, and the Reuters Institute also recently shared data saying 31% listen every month too.

May 5, 2021:

It's Canada's turn for Edison Research's Infinite Dial 2021, which will be announced on May 13 at 2pm Toronto time. Last year, the research said 37% of Canadians (18+) listened to podcasts monthly. The research is designed for direct comparison between Canada and other countries.

April 28, 2021:

Edison Research revealed The Infinite Dial 2021 Australia. It showed a significant growth for podcast consumption in the country. 37% of Australians (12+) listen to podcasts every month: a significant increase from 25% just a year ago.

April 14, 2021:

The Infinite Dial® 2021 Australia will be announced on April 28 (Apr 27 in the US).

March 24, 2021:

Radiodays Asia kicked off today, with a presentation from Mae Thomas about podcasting in India, and data from Tom Webster from the Infinite Dial and the Share of Ear. Tomorrow afternoon (KL time) focuses on podcasting from throughout the Asian market.

March 15, 2021:

On the new Edison Research Infinite Dial results (which we published on Friday), Tom Webster says that the most striking thing about the new podcast consumption data is how normal it is after the year we've just had. Steven Goldstein discusses 'shelf space', what he says is the challenge for any podcaster.

March 12, 2021:

More people are listening to podcasts than ever before. With Triton Digital, Edison Research has released its Infinite Dial 2021 study, which you can read in full on their website. Showing continued growth for podcast consumption, the study reports that 41%, or 116m of US adults 12+ now listen to podcasts every month. There are more numbers and analysis below.

March 10, 2021:

A third of all Americans now own a smart speaker, according to Edison Research data. This data is released prior to their Infinite Dial 2021 webinar tomorrow.

March 8, 2021:

The forthcoming Edison Research and Triton Digital "Infinite Dial" will tell us that "the amount of ad-skipping (in podcasts) is high", pre-warns Tom Webster in his newsletter. He points out that podcasts are the only audio medium that even has skippable ads.

February 3, 2021:

The Infinite Dial 2021, Edison Research's data about media consumption, is now accepting registrations for their webinar. It's the most-quoted data for podcast consumption in the US.

January 15, 2021:

Edison Research and Triton Digital have announced that The Infinite Dial 2021 will be presented on March 11th. This research of the US media market typically includes the most-quoted figure of the year for podcasting: the number of Americans aged 12 and over who consume podcasts per month. Last year the figure was 37% - equivalent to 104m people.

June 30, 2020:

Data: We earlier worked out that the BBC had 117m podcast downloads per month globally in Q1. The BBC iPlayer, the corporation's TV service, saw 570m UK-based stream requests in the month of May, according to a press release. The UK often appears towards the bottom of global podcast consumers: but Edison Research's Infinite Dial survey, which would give more comparable data, isn't compiled in the country.

June 16, 2020:

Almost 1 in 5 US podcast listeners (17%) have paid or donated money to listen to a podcast - and almost 1 in 5 (19%) say that they plan to in the next twelve months, says a piece of research for Variety. 19% of podcast listeners is, if you use Edison Research's Infinite Dial numbers, equivalent to at least 19.7m people willing to pay for podcasts.

June 5, 2020:

37% of Canadians listen to podcasts every month, according to new data from Edison Research's Infinite Dial Canada 2020. That puts monthly Canadian podcast consumption on par with the US. Weekly listening is even higher than its southern neighbour, at 24%: the highest figure recorded by the international surveys so far.

June 4, 2020:

Later today, at 1pm Toronto time, you can enjoy the unveiling of The Infinite Dial 2020 Canada in a free webinar - which will include podcast consumption figures for the country. (Yes, we published this yesterday. But it's actually true today.)

June 3, 2020:

Later today, at 1pm Toronto time, you can enjoy the unveiling of The Infinite Dial 2020 Canada in a free webinar - which will include podcast consumption figures for the country.

May 29, 2020:

The Infinite Dial Canada 2020 will be announced in a free webinar on June 4. It'll give a new figure for Canadian podcast consumption, which is amongst the highest in the world.

May 20, 2020:

25% of Australians listen to podcasts every month, according to new data from Edison Research's Infinite Dial. The country is roughly two years behind the US, which now stands on 37% monthly reach.

May 13, 2020:

The company is also doing a webinar announcing Infinite Dial Australia 2020, which will give information including podcast consumption data for the country. That's May 20 at 10.30am Sydney time.

April 6, 2020:

Tom Webster from Edison Research took us inside the Infinite Dial, the company's media research, in a webinar late last week. The recording is now available.

March 26, 2020:

Edison Research are planning an additional webinar, Inside The Infinite Dial, on Apr 3. Expect to hear "the entire content strategy behind the project, what we have learned over the last two decades, and how to translate that success to your content practices."

March 20, 2020:

37% of US adults - over 104m people - now listen every month to podcasts, according to the newly-released Infinite Dial 2020 survey from Edison Research and Triton Digital. The figure has grown markedly from 32% a year ago. The data also shows podcasting continuing to head toward gender parity, and increased use of smart speakers. In other news, the research says that almost a third of all Americans no longer own an AM/FM radio.

March 16, 2020:

Tom Webster, SVP, Edison Research, who releases The Infinite Dial on Mar 19

March 13, 2020:

Edison Research has cancelled its in-person unveiling of their Infinite Dial 2020 research, for COVID-19 reasons. You can sign up for the live webinar - Mar 19, 1pm Eastern; and they promise an extended Q&A session.

March 5, 2020:

More Americans know what a podcast is than ever. In a keynote at the RAIN Podcast Business Summit yesterday, Edison Research SVP Tom Webster announced that, in the upcoming Infinite Dial 2020, 75% of US population 12+ say they are familiar with podcasting - a figure up from 70% last year. That's the equivalent of 212 million people. The new data is released on Mar 19 in a free webinar.

January 27, 2020:

Edison Research's Infinite Dial will be presented live from New York City on Mar 19, in an event also available online. The data includes an expanded podcasting and smart speaker section, and is the survey of record for those interested in the medium's growth.

October 15, 2019:

Edison Research has released the first Infinite Dial Germany, a survey to examine how Germans are consuming audio, made to be comparable with other countries. 17% of Germans have listened to a podcast in the past month, compared to 33% of the USA, 22% of Australia, 36% of Canada and 10% of the South African metro population.

September 19, 2019:

Infinite Dial South Africa was released yesterday, covering "major metro commercial population" in the country. Just 10% of metro South Africans listen to podcasts per month (33% of US; 22% of Australia).

September 18, 2019:

The Infinite Dial South Africa study is being announced in a webinar at 8.00am New York Time today, and will be available online shortly afterwards. This will be the first study for the country, and follows similar work in the US, Canada and Australia: the studies are designed to be as comparable as possible.

September 16, 2019:

The first-ever Infinite Dial South Africa, presented by Edison Research, NAB South Africa and Triton Digital, will be announced on Wednesday. Here's where to register for the free seminar.

July 30, 2019:

Edison Research has won an award for The Infinite Dial, the company's media consumption study.

July 22, 2019:

Probably because it's only 16-64 and only internet users, these figures are significantly higher than the gold standard of Edison Research's Infinite Dial research, which gives the data as 32% in the US, 36% of Canadians, and 22% of Australians.

July 9, 2019:

Comparable data about podcasting is coming to Germany, as Edison Research and RTL Deutschland bring The Infinite Dial to the country later this year. Germany joins Canada, Australia, South Africa and the US.

May 30, 2019:

Expect to see podcast consumption data for a new country soon - Edison Research's Infinite Dial will be coming to South Africa with Triton Digital and NAB South Africa, the company has announced.

May 22, 2019:

The Infinite Dial Canada 2019 study, which we previewed earlier this month, is now available to download in full. 36% of Canadians aged 18+ listened to a podcast in the last month.

May 10, 2019:

Edison Research and Triton Digital have unveiled their Infinite Dial data for Canada, speaking at Canadian Music Week in Toronto ON. 36% of Canadians 18+ are now monthly podcast listeners, up from 28% last year; and Canadians listen to an average of five podcasts. We took some snaps of the podcast section: there's a full webinar planned for Tues May 21, for which you can register online.

May 6, 2019:

Edison Research have released a few more pieces of information about Infinite Dial Australia 2019. There's a webinar later this week with the full study.

May 3, 2019:

Data: Edison Research have a webinar about Infinite Dial Australia next week (May 8, 9pm New York; May 9, 11am Sydney), and almost simultaneously they'll be revealing Infinite Dial Canada at Canadian Music Week (May 9, 12.25pm Toronto).

May 2, 2019:

15% of Australians have listened to a podcast in the past week, says Edison Research in a partial release of their 2019 Infinite Dial Australia study. Aussie listeners consume an average of six podcasts each week. (The research is compiled to be directly comparable to other countries - in the US, 22% are weekly listeners; listening to an average of seven podcasts a week.)

March 20, 2019:

In new data, Nielsen say that 19% of US adults listen to podcasts every week. Edison Research's recent Infinite Dial says 22% of US adults listen weekly; the two independently researched figures look close enough to us, and both look excellent news.

March 15, 2019:

Pacific Content's Steve Pratt has interviewed Edison Research's Tom Webster about the recent Infinite Dial data, and pulled out 10 big podcasting takeaways.

March 7, 2019:

Over half of US adults have listened to a podcast. Edison Research and Triton Digital have published Infinite Dial 2019, a set of research on US media consumption. One third of US adults (90 million people) listened to a podcast over the last month, the survey also reports. You can view the webinar here; or grab the slides. There is lots of data in the release, but - happily for us - the media have focused on podcasting's growth.

February 28, 2019:

Tom Webster from Edison Research appears on the latest episode of Spreaker Live Show, talking about the upcoming Infinite Dial data release and free webinar.

February 27, 2019:

Edison Research has given a sneak preview of one slide of their Infinite Dial data release next week. "This year, for the first time ever, half of the population uses YouTube as a music service every week," they say. You can register for the free webinar.

February 11, 2019:

This edition of Shareable Podcast features Edison Research's Tom Webster, known by many as the host of Infinite Dial and a great public speaker. He's interviewed in a show entitled 'Inside the World of Data-Driven Marketing'.

January 25, 2019:

Set your calendars: the results of Triton Digital and Edison Research's 2019 US Infinite Dial survey will be live online on Wednesday, March 6, at 2pm ET. It contains lots of data about US audio consumption. You can join the webinar here.

August 21, 2018:

B7 Media, a UK independent producer, has announced a deal with Eyewear Publishing to produce a range of audiobooks. (44% of Americans have listened to an audiobook; the same number as who've listened to a podcast - Edison Research Infinite Dial 2018)

May 29, 2018:

Larry Rosin from Edison Research will be presenting the Infinite Dial Australia 2018 report in a free webinar this Thursday at 11.30am Sydney time. There is lots of information about podcasting in this report; here's where to register.

May 8, 2018:

We reported on it last week, but it was quite hard to find. Edison Research have now published Infinite Dial 2018 for Australia on their website.

May 2, 2018:

Edison Research have unveiled their Infinite Dial Australia research, which is directly comparable to their recent data from the US and Canada. 13% of Australians listen to podcasts every week. (Canada: 19%; US 17%). The research also says that 14% of weekly podcasts are from Australian radio.

April 11, 2018:

HotPod #158 is out. Nick discusses the Infinite Dial 2018 Canada data - more here in RAIN - and has a tale of a leak in his kitchen.

April 10, 2018:

Alan Cross covers Edison Research's Infinite Dial 2018 data for Canada, which is the first such data for the country. He describes it as "fascinating".

March 22, 2018:

Edison Research's Infinite Dial Canada 2018 will be unveiled on April 4th, at 2pm Toronto time. It's the first release of the data especially for Canada, eh. You can register (and get the right timezone for you) over here.

March 14, 2018:

HotPod 155 is out. Nick discusses the Infinite Dial 2018 figures, and a different set of data from Atlantic Re:think. There's also some nice stuff in there about Techmeme's new daily wrap. He's on holiday next week: we hope he's going somewhere nice.

March 13, 2018:

More on Infinite Dial 2018: Pacific Content's Steve Pratt got to talk to Tom Webster, and identifies the five big trends. Tom discusses disappointing results from smart speakers. (We're on Alexa's daily briefing, or "OK, Google, ask Podnews for the latest")

March 12, 2018:

Edison Research's Infinite Dial 2018 research (which we covered on Mar 9) gets a lot of coverage. Steven Goldstein points out a few of his take-outs: particularly the study's findings that listeners are enjoying more podcasts per week. Radio World highlights advice from Edison Research's Tom Webster, not least "explain the contents, not the technology".

March 9, 2018:

Edison Research's Infinite Dial 2018 came out yesterday. They survey is sponsored by Triton Digital. It reports:

February 28, 2018:

A reminder that Edison Research's "Infinite Dial 2018" data is released on Thursday March 8th. It promises an expanded section about podcasting. Here's where to register.

February 21, 2018:

While we're mentioning Edison Research, their full US media survey Infinite Dial 2018 is revealed on March 8th. They've just revealed that Facebook usage is declining for the first time in history.

January 24, 2018:

Triton Digital and Edison Research have announced the release date for the US Infinite Dial 2018. It'll be on March 8th at 2.00pm EST. You can sign up to a Facebook Live broadcast.

January 17, 2018:

Edison Research is expanding their Infinite Dial study to Canada - the research covers both radio and podcast data. They've also produced a version for Australia.

July 5, 2017:

Some data points from the recent Edison Research Infinite Dial study in Australia. Podcasting appears particularly strong in Australia: this article compares Australia with the US and says Aussies are more familiar but less vigorous in adoption.

June 20, 2017:

The Australian Infinite Dial data is out - and you're invited to a free webinar, next Tuesday at 11.00am Sydney time. RSVP here.