Search for ‘Infinite Dial’
Stories
April 2, 2024:
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For 18-34 year-olds, podcasts are almost as popular as TV, says Pierre Bouvard of Cumulus Media and Westwood One, analysing Edison Research’s Infinite Dial data. 48% of 18-34s listen to podcasts each week - nearly as large as TV at 50%. Bouvard also shares “the one podcast slide every marketer should have”.
February 9, 2024:
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The Infinite Dial 2024 (for the US) will be unveiled at Evolutions by Podcast Movement in Los Angeles on Mar 28. The gold-standard study from Edison Research is America’s longest-running survey of digital media consumer behaviour. This year, it’s with support from Audacy, Cumulus Media, and SiriusXM Media.
June 27, 2023:
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Australia leads the world when it comes to podcast listening, according to the Edison Research Infinite Dial 2023 Australia study, which was revealed earlier today. 43% of Australians listen to a podcast every month (compared to the US's 42%); a third every week (compared to the US's 31%).
June 8, 2023:
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The Infinite Dial 2023 Australia will be presented on Jun 27. The data, from Edison Research, contains the gold standard number for how many people listen to podcasts in the country.
March 14, 2023:
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Data: Edison Research has published The Podcast Consumer 2023, a set of data from the Infinite Dial looking at US listeners to podcasting (and perfect for your slide deck). It was presented by Megan Lazovick and Wondery's General Manager Jeanine Wright at Podcast Movement.
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Podnews articles
The iOS 17 changes in Apple Podcasts
A special report, with a timeline of the changes; how automatic downloads work and what changed; how the industry spotted it, and the effect it has had on podcasting.
Mind the gap: why is all the podcast money in the US?
Will Page asks: why are podcast markets outside the US struggling to bring in revenue?
Podcasting offers novel ways of media reporting in South Africa
Johannesburg-based podcast production studio Volume got creative, using WhatsApp to shed light on how media startups in South Africa were reporting on the toughest parts of the Covid-19 pandemic.
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