Search for ‘Infinite Dial’
Stories
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The Infinite Dial Australia 2024 was released, from Edison Research and CRA. 35% of Australians listen to podcasts every week (the US number is 34%). Overall, Australia is 9% ahead of the US for online audio listening.
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The Infinite Dial 2024 Australia will be unveiled on Jul 3. The gold standard research from Edison Research and CRA will give a view into, among other things, Australian podcast listening; last year 43% of Australians listened monthly.
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For 18-34 year-olds, podcasts are almost as popular as TV, says Pierre Bouvard of Cumulus Media and Westwood One, analysing Edison Research’s Infinite Dial data. 48% of 18-34s listen to podcasts each week - nearly as large as TV at 50%. Bouvard also shares “the one podcast slide every marketer should have”.
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The Infinite Dial 2024 (for the US) will be unveiled at Evolutions by Podcast Movement in Los Angeles on Mar 28. The gold-standard study from Edison Research is America’s longest-running survey of digital media consumer behaviour. This year, it’s with support from Audacy, Cumulus Media, and SiriusXM Media.
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Podnews articles
The iOS 17 changes in Apple Podcasts
A special report, with a timeline of the changes; how automatic downloads work and what changed; how the industry spotted it, and the effect it has had on podcasting.
Mind the gap: why is all the podcast money in the US?
Will Page asks: why are podcast markets outside the US struggling to bring in revenue?
Podcasting offers novel ways of media reporting in South Africa
Johannesburg-based podcast production studio Volume got creative, using WhatsApp to shed light on how media startups in South Africa were reporting on the toughest parts of the Covid-19 pandemic.
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