There are now 2 million podcasts

• We just hit 2 million shows in Apple Podcasts, according to Daniel J Lewis’s Podcast Industry Insights tool. Overnight, the total number of shows hit 2,004,462. He says that 37.29% are “active” (published at least one episode in the last 90 days).

• How do podcast prefix analytics work? Bryan Barletta looks into the tech used by companies like Podtrac, Podsights, Chartable and Blubrry, in Sounds Profitable this week, sponsored by Claritas. Subscribe here

  
  Sep 2 2023: This broken link now points to the Internet Archive.

• Podsights has announced a $4m funding round. (They had a previous funding round of $1.5m in Jan 2020). The analytics company, which has a team of 15 people, is profitable.

• Radiodays Asia kicked off today, with a presentation from Mae Thomas about podcasting in India, and data from Tom Webster from the Infinite Dial and the Share of Ear. Tomorrow afternoon (KL time) focuses on podcasting from throughout the Asian market.

• The Breez Lightning client has added a native podcast player on their iOS app. Using the Podcasting 2.0 podcast:value system, listeners can opt to share cryptocurrency with the shows they listen to. (Including us!)

• In London, The Podcast Show has moved its dates to May 25-26, 2022. “This date change into next year will allow for its show features to really come to life - from pop up stages, networking bars, a preview night, special guest appearances, activations, off site marquees, emerging talent showcases, and a full in ‘person’ conference programme in all of its superb theatre spaces.”

• Podkite already tracks Apple Podcasts search results for your podcast; now Podkite tracks Google Podcasts too. They’ve also expanded this podcast SEO feature to give details per episode.

  • Podkite has also launched an embeddable podcast episode player

• Triton Digital has released the February 2021 LATAM Podcast Report. The top 5 is unchanged.

• Are podcast producers undervalued? Skye Pillsbury highlights a number of issues with senior management having “little understanding of the resources and time required to produce high-quality podcasts”.

• The Shuffle Podcast app has been redesigned, and now focuses on “discussing and reacting to” your favourite podcasts.

  
  Sep 2 2023: This broken link now points to the Internet Archive.

• The New York Times A/B tests its headlines. Is anyone A/B testing their podcast episode titles?

• Spotify has launched a website about how much money it gives the music industry.

Tips and tricks

• How to write amazing show notes for your podcast

• How do I make money as an African Podcaster?

Podcast News - With Toyota Untold

Toyota Untold goes deeper into the driver mindset, from dusting off retired classics to discussing the future of the driver/vehicle relationship.

What was that like? - real people in unreal situations - has hit one million downloads. The podcast was launched in July 2018.

Podcasting Essentials talks about podcast adtech this week, with Sounds Profitable’s Bryan Barletta.

The Prof G Show with Scott Galloway is going twice-weekly and is joining Pivot at the Vox Media Podcast Network. The company has also announces expansion plans for Pivot, too, including video and live events.