How people discover new podcasts

• How do people find new podcasts to listen to? From friends and family, according to data from the Canadian Podcast Listener survey. Social media, however, isn’t far behind.

• Podcasts are the perfect antidote to our poisonous news environment, writes Mike Pesca, the host of The Gist, in the Washington Post. This weekend, the podcast celebrates its fifth anniversary, making it, says Slate, “the longest running continuous daily news and analysis podcast”.

• We reported on Acast Access yesterday - which offers secure premium podcasts that play in whatever app your listeners want. A number of folk have pointed us to Supporting Cast, which does much the same thing; it launched in February.

• An app which rewards podcast listeners for listening, Podcoin has been 'acquired’ by the Meet Group, in a cash-free deal. Our Dec 2018 coverage noted that if you listen to podcasts for three hours a day using the app, it’ll take three months to earn $2.

• Data: Edison Research have a webinar about Infinite Dial Australia next week (May 8, 9pm New York; May 9, 11am Sydney), and almost simultaneously they’ll be revealing Infinite Dial Canada at Canadian Music Week (May 9, 12.25pm Toronto).

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• Spotify is testing interactive audio ads - you shout “play now” if you want to listen to a playlist from a deodorant. It isn’t clear what technology they’re using; Pandora has signed to test with Instreamatic·ai.

• Your shouty radio ads won’t work in podcast ads, says NOVA Entertainment’s Jay Walkerden.

We will be at Canadian Music Week next week in Toronto ON, Canada. Get in touch if you’re based in Toronto and would like to catch up; and we’re also in Hong Kong on Monday.

Podcasts

Talk is Jericho's latest episode features an interview with Jack Perry talking about his late father, Luke Perry, for the first time. (Westwood One/Omny Studio)

The Europeans (guaranteed Brexit-free) won the EU’s €25,000 Spinelli Prize for “projects that increase understanding of the EU and help people get in touch with their European side”.
This link is no longer available, as at Aug 12 2023

Big Time Basketball is a brand new original podcast from Entercom’s RADIO·COM, hosted by Brian Scalabrine and Matt Steinmetz. It’s one of two new launches from the company. (RADIO·COM/Omny Studio)

Big Time Baseball is possibly related to the above, except the ball is smaller and it’s hit by a wooden thing. The hosts are Josh Lewin and Jon Heyman. (RADIO·COM/Omny Studio)