Infinite Dial Canada 2019 released in full
This article is at least a year old
Someone from NPR was our 8,000th subscriber late yesterday. Thank you to them, and to you, for reading.
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The Infinite Dial Canada 2019 study, which we previewed earlier this month, is now available to download in full. 36% of Canadians aged 18+ listened to a podcast in the last month.
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Spotify has published a good look at the podcasting industry on their Spotify for Brands website, with lots of statistics and detail.
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It’s almost a month since Luminary launched. “As one of our first Premium subscribers, we want to say thank you by extending your free trial period to THREE months!”, they say, in an email seen by Podnews today sent to a subscriber - it’s unclear if this is a targeted offer or something for everyone.
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Podtrac is changing their measurement algorithm. A blog post appears to indicate that they’re undergoing official IAB compliance, and warns “you should expect to see your download numbers decrease to be consistent with the new guidelines”. Podtrac claimed last July that their figures were, and have always been, consistent with the IAB Podcast Metric Guidelines v2.0; but say this change is due to “more coalescing around specific interpretations of the guidelines” in the industry.
Aug 13 2023: This broken link now points to the Internet Archive.- At the end of last year we highlighted that Podtrac’s figures were around 27% higher than Blubrry/RawVoice, who were awarded IAB Certification in early December.
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The new (still opaque) methodology from Podtrac has been applied to their (opt-in, self-selecting) April 2019 statistics. The effect appears to be a drop of around 20% for streams/downloads for the top 3 publishers, which remain #1 NPR, #2 iHeartRadio, #3 PRX.
Aug 13 2023: This broken link now points to the Internet Archive. -
Omny Studio has rolled out full support for WebSub, so podcasters using the platform will see new episodes appearing instantly in podcast apps that support it, like Google Podcasts or Swoot. Podcast host Megafono also supports the WebSub standard.
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Apple have removed the words “Listen on iTunes” from their podcast pages, preferring now to use “Listen on Apple Podcasts”. This is the surest indicator yet that they plan to build an Apple Podcasts desktop app for the next iteration of MacOS.
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You probably don’t want a new podcast newsletter, but if you did, Fiction Podcast Weekly might be for you, if you’re involved in the world of audio fiction, audio drama, and sound storytelling. It’s free to sign up.
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