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Podcasting in the UK as popular as the US

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  • Data: The Infinite Dial 2021 for the UK was released. 41% of the UK population (16+) listens to podcasts every month - around 23m people. The data is directly comparable to the US (41%), Canada (38%) and Australia (36%). The data was paid-for by Bauer Media and Spotify. Adam Bowie looks at the data.

  • Data: Around 425,000 new episodes were published on Anchor in November, but the company lost 0.7% market share. In the top ten, the top 8 remains unchanged; Captivate is new at #9, beating Megaphone which remains at #10. (Podnews’s Editor is an advisor for Captivate).

  • Data: Megaphone published a look at podcast consumption data for Spotify and Megaphone in 2021. Podcast listening (on Megaphone) more than doubled in Italy; podcast listening in-car (on Spotify) increased 28 times (probably driven, ha, by decreased car usage in 2020's lockdowns).

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