The Creators - podcast creators are diverse, but male
Sounds Profitable released The Creators, a study of the people who create podcasts. Tom Webster revealed that US podcast creators are more diverse than the US population, but are significantly younger and more male. Most own both Android and iOS devices, though more than four in ten podcast creators have been listening to podcasts for under a year. You can download the full report here.
Edison Research released The Infinite Dial Australia, the company’s annual look at audio consumption in the country. Monthly podcast listening hit 40% among Australians 18+, up from 37% in 2021. (The US equivalent (for 12+) is 38%, down from 41%).
- We have updated our podcast market data slides.
The Infinite Dial Australia also shows that average podcast listening (among podcast listeners) has surged in the country - from five hours a week up to just over seven hours a week.
SquadCast has launched what they call the “all new SquadCast”. The remote recording tool offers simplified pricing, a reimagined design, multi-account access, and enhanced security. The SquadCast team are interviewed on the Podland podcast this Thursday, which is being co-hosted by Arielle Nissenblatt.
Membership platform Steady has launched an integration with Spotify Open Access, allowing podcasters to sell premium shows on the Spotify platform. They join a number of other companies offering the service.
Tips and tricks - with RedCircle
Radio veteran David Lloyd wonders whether anyone knows how to edit audio any more. “I screamed half-way through one lengthy interview recently. Whilst I was thoroughly interested in the topic - and the interviewee knew their stuff - they fell into laboured errrrs and ummmms which, after the first half an hour graduated from being just annoying to almost driving me to violence. Why bother creating an unlistenable podcast?” He gives tips to make things better.
Spreaker post Podcast Recording Tips for a Great Sounding Show. “Stay out of the closet”, the article starts.
Podcast News - with Post Script Media
Podcast ads in the wild
Advertising for podcasts help grow the whole medium - so if you’ve spotted any (or responsible for some), just hit reply and send us a nice picture.
Number one for podcasts - Jun 29
- Apple Podcasts: US: The Execution of Bonny Lee Bakley (Wondery) AU: The Teacher's Trial (The Australian)
- Spotify: US: The Joe Rogan Experience (Joe Rogan) AU: Sit With Us (Dom and Ella)
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