The Creators - podcast creators are diverse, but male

• Sounds Profitable released The Creators, a study of the people who create podcasts. Tom Webster revealed that US podcast creators are more diverse than the US population, but are significantly younger and more male. Most own both Android and iOS devices, though more than four in ten podcast creators have been listening to podcasts for under a year. You can download the full report here.

• Edison Research released The Infinite Dial Australia, the company’s annual look at audio consumption in the country. Monthly podcast listening hit 40% among Australians 18+, up from 37% in 2021. (The US equivalent (for 12+) is 38%, down from 41%).

  • We have updated our podcast market data slides.

• The Infinite Dial Australia also shows that average podcast listening (among podcast listeners) has surged in the country - from five hours a week up to just over seven hours a week.

• SquadCast has launched what they call the “all new SquadCast”. The remote recording tool offers simplified pricing, a reimagined design, multi-account access, and enhanced security. The SquadCast team are interviewed on the Podland podcast this Thursday, which is being co-hosted by Arielle Nissenblatt.

• Membership platform Steady has launched an integration with Spotify Open Access, allowing podcasters to sell premium shows on the Spotify platform. They join a number of other companies offering the service.

Tips and tricks - with RedCircle

• Radio veteran David Lloyd wonders whether anyone knows how to edit audio any more. “I screamed half-way through one lengthy interview recently. Whilst I was thoroughly interested in the topic - and the interviewee knew their stuff - they fell into laboured errrrs and ummmms which, after the first half an hour graduated from being just annoying to almost driving me to violence. Why bother creating an unlistenable podcast?” He gives tips to make things better.

• Spreaker post Podcast Recording Tips for a Great Sounding Show. “Stay out of the closet”, the article starts.

Podcast News - with Post Script Media

From Post Script Media: In the latest episode of Climavores: It’s grilling season. Those simmering steaks really do have an outsized climate impact. So what’s a climate-conscious meat lover to do? Tamar Haspel and Mike Grunwald look at the culture of beef, the climate math, and the push for a climate-neutral cow.

Clown Parade: An Anthological Character Piece Carefully Curated by Las Culturistas is a new comedy podcast series presented by Will Ferrell and Matt Rogers & Bowen Yang of “Las Culturistas” podcast. It launches today from iHeart and the Big Money Players Network. Each month, the show will feature four episodes by a different up-and-coming comedic talent, creating a brand new podcast format hosted by an original character of their own creation, in the spirit of “The Ron Burgundy Podcast.”

Unfinished returns for season three today from Stitcher and Witness Docs, telling the story of Ernest C Withers, an African American journalist who covered the civil rights movement while also informing for the FBI.

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Podcast ads in the wild



Paul Hastings sends us this from Compelled: regular business cards with some of their most popular podcast episodes. When scanned, the QR code goes direct to the episode’s web page, and they’re great to hand to people or even tuck them into a library book.

Advertising for podcasts help grow the whole medium - so if you’ve spotted any (or responsible for some), just hit reply and send us a nice picture.