Data: podcast listening around the world

• The Reuters Institute Digital News Report 2021 was released this morning. The most valuable international data available, it gives podcast consumption figures for 20 countries in a comparable manner, and says 31% of people (302 million) accessed a podcast in the last month: a similar number to 2020. It also says that the platform mix is changing, with Spotify overtaking Apple in some markets. (Here’s our take on that).

• Facebook’s launch of podcasts within their app was slow to appear yesterday. Buzzsprout has been able to see it: Alban Brooke sharing its Facebook page with a 'podcasts’ tab visible, which shows a list of episodes but which don’t play yet (though you can leave excellent comments there). It’s confirmed to not work outside the US: in Australia, they can’t see the Podcasts tab at all.

• YouTube “mistakenly” suspended Bandrew Scott’s Google account for spam, locking him out of all his YouTube accounts for a while. The microphone reviewer is now back: but, as our look at YouTube’s terms of service makes clear, YouTube/Google can terminate your Google account in full if they think you’ve done something wrong. Opening a separate Google account for publishing on YouTube might be a good plan.

  
  This link is no longer available, as at Sep 4 2023

• First look: AdsWizz has released a report looking at 600 campaigns using their attribution technology. The company says advertisers saw an average 4% conversion.

• Podcast Taxonomy has announced the Podcast Taxonomy Community Board. They will guide strategy for standardizing industry-specific credits and production roles.

  
  This link is no longer available, as at Sep 4 2023
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• In Canada, Pattison Media has made a “partial acquisition” of Everything Podcasts, a branded media podcast company. Competitor Rogers Media owns Pacific Content.

• Podpage, which is sponsoring Podnews this month, has added a guest form, including a detail form, legal agreement, and integration with Calendly or similar tools.

• Jemele Hill is to launch The Unbothered Network on Spotify - a content company and “a space where Black women can hopefully see their full selves”.

• Remote audio tool Cleanfeed has launched a Player in beta, to allow full-length clips to play in the interface for all to hear.

• Audioburst has launched Audioburst Engager, which it calls the first embeddable web player with audio search. Here’s a demo, and you can try it yourself.

  
  Sep 4 2023: This broken link now points to the Internet Archive.

• Podcast publisher Audioboom says revenue will be significantly ahead of market expectations, and has already hit 99% of its 2021 target.

• Le Pod magazine is out, in France and in Québec, Canada. Voici où vous pouvez le trouver.

• Renita Jablonski has been named Director of Audio at the Washington Post. She joins from NPR and Gimlet, where she was once Editor of The Journal, the WaPo’s daily news podcast.

Tips and tricks

• If Clubhouse isn’t your thing, what are the alternative audio platforms for podcasters to use? Podcast Movement’s Jared Easley looks at Greenroom, Fireside, Stereo, Yibber and Leher (and others).

• We Edit Podcasts has 8 Tips For Saving A Bad Podcast Interview. “Don’t interrupt your guest” is good.

Podcast News

Inventive is new today, featuring the incredible stories of engineers whose innovative work is transforming the world we live in. It’s hosted by Professor Trevor Cox, and produced for the University of Salford.

There was an argument on the H3 Podcast which is apparently deserving of a news story.