39 percent of internet users consume podcasts every month
This article is at least a year old
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39% of internet users consume podcasts every month, according to research from GlobalWebIndex and compiled in DataReportal’s Global Digital Statshot. The data is based on an online survey of 16-64 year-olds.
- Probably because it’s only 16-64 and only internet users, these figures are significantly higher than the gold standard of Edison Research’s Infinite Dial research, which gives the data as 32% in the US, 36% of Canadians, and 22% of Australians.
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Meanwhile in Australia, Roy Morgan Research claims that 8.1% of Australians are downloading podcasts every month . This data is compiled using face-to-face interviews.
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Poor quality audio is less believable, according to research from the University of Southern California. It’s highlighted by SquadCast, who unveil SquadCast v2 today. The new design has been redesigned for mobile and desktop, and allows high quality interviews from anywhere in the world.
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Google have added an 'Assistant Card’ to help you resume the podcast you were listening to earlier. The cards appear on Android phones. You can also say “Hey, Google, resume my podcast” on any Google Assistant powered thing, like a speaker or a phone, to continue listening.
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Edison Research’s Tom Webster muses on what will kill podcasting. The death of RSS won’t; there’s something else that will.
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Congratulations to podcast host Messy, which has been announced as one of the startups selected for the second Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars. A thirteen-week program will see Messy’s CEO Molly Beck partnering with mentors and teams in Philadelphia. Messy is a long-time Podnews supporter.
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In Australia, Mamamia has launched a second daily podcast. Called The Spill, it’s an daily entertainment news podcast. (It’s one of four podcasts in Apple Podcasts called The Spill, incidentally).
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Data: Mamamia’s other podcast, The Quicky, has now “surpassed two million listens”. It launched on 18 February, so that’s an average of 18,000 downloads per episode.
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Australian media outlets are competing with true crime podcasts, investigating the disappearance of three year-old William Tyrrell. Where’s William Tyrrell was launched by television network TEN in June; but rival The Australian, a Murdoch-owned newspaper, has just announced Nowhere Child.
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Alli Torban writes how she cut her podcast production time in half - using data analysis on other podcasts.
If you share Podnews with others, you could be up for some fun and unique things, like a fabulous Podnews “podcoaster”. Find your unique code at the bottom of your email: and from today, you can also see how many people you have been successful in telling about us.
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Melbourne’s RMIT has featured a podcast produced by an alumnus of the university. Moonshot, in spite of the name, doesn’t have anything to do with Neil Armstrong. Instead, it focuses on “crazy ideas that might change the world”.
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Madeline Wright looks back at the Extraordinary Evening for Podcasters of Color held in Los Angeles CA, USA last month.
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Advice: how my podcast reached #2 in the businesspodcast chart (Clare Wood); How to effectively find podcast guests (Gustaf Lindberg); what podcast equipment you should buy (Brendan Carr); How to launch a podcast on a shoestring budget (journalism·co·uk)
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Podcasts
Companies mentioned above:
Apple
Apple Podcasts
Google
Mamamia
SquadCast
