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Smart-speaker use continues to grow

LISTEN · · Updated · 4 minutes to read
  • Edison Research and NPR released The Smart Audio Report. 62% of American adults use a voice assistant; 35% now own a smart speaker; 47% purchased them, in part, to listen to podcasts (and 39% of people use their smart speaker to listen to podcasts in a typical week). Two-thirds listen to news on their device (like Podnews).

  • The Infinite Dial Canada will be unveiled on June 30. The research includes comparable data on podcast listening in the country.

  • Does Spotify use playback data to help its studios spy on the competition? HotPod Insider quotes Bill Simmons, Spotify’s Global Head of Sports Content, in the Recode Media podcast this week, suggesting it’s part of their process (our bold): “One of the reasons we wanted to go to Spotify was they have an incredible war chest of intelligence on the habits of people who listen to podcasts, right? So if we like a certain podcast, we can actually go and see how many people are listening to it. If we feel like there’s a piece of kind of turf available, then that can inform — like who’s in that turf, who’s doing well, can we beat this, can we have a bigger audience than this.”

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Number one for podcasts - Jun 17

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