MTV to release five new podcasts

It’s the end of Australia Day for those who are observing it. This is a holiday issue for Podnews; we’re back with a fuller edition tomorrow.

• MTV UK is launching five podcasts in 2020, tied to their TV shows.

• Edison Research’s Infinite Dial will be presented live from New York City on Mar 19, in an event also available online. The data includes an expanded podcasting and smart speaker section, and is the survey of record for those interested in the medium’s growth.

• Podcast rankers are flawed, says Josh Janssen, highlighting a change in some Australian podcasts in an apparent attempt to game the chart.

• Podcast Market Deep Dive from BDMI is a useful overview of the current state of the podcast market.

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• Hernan Lopez from Wondery answers questions from lots of different people for LinkedIn, in their “You’ve got this” feature - including the magic figure that Wondery look for to take on a show.

• The world’s most downloaded apps for 2019 is an interesting read: Spotify is the only podcast player in the list, and the split between Apple vs Android is worth considering.

• Heneka Watkis-Porter has released Podcast Power, a book claiming to be “The Quick-Start Guide to Launching and Leveling-Up Your Brand”. She’s speaking at, among others, Podcast Movement Evolutions and Podfest.

From the new book Make Noise by Eric Nuzum, available now

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Tips and tricks

• “Show notes do nothing for SEO”, says SEO expert Brendan Hufford. In an edition of his newsletter, he explains one nice trick of how to grow traffic: research what people are looking for, and then make shows about those topics.

• Wavve cover how to promote your podcast on social media. Tip 1: create a website.

Podcast News

Podcast Insider, Blubrry’s official podcast, has entertainment lawyer Gordon Firemark as guest this week. The podcast also says that Spotify passthrough is coming soon to Blubrry hosted customers.
Revisiting is back for a new season. “The only podcast you’ll need for nostalgia”, episode one looks at Ugg boots and Rachel from Friends, among other things, as Laura K and Laura G mine their old diaries for inspiration. (Stakhanov/Acast)