Study: many Joe Rogan fans will 'stop listening'

• An estimated 8% of all Canadians listened to Joe Rogan in the past month: that’s an audience the size of Vancouver. But will they follow him to Spotify? New data from The Canadian Podcast Listener suggests that not all will - 18% say they will listen or watch less often, and 23% will stop altogether. His viewers on YouTube are even less likely to carry on, with 50% saying they’ll watch less often or stop. Spotify users, however, say they’ll listen more. The full data is at The Canadian Podcast Listener website.

  • The study also suggests that Spotify is now more popular than Apple Podcasts for Canadian podcast listeners aged under 35.

• Apple is making an original podcast - and this time, it really is an original podcast from their Beats 1 radio station, not a thinly-veiled promo for their TV service. The Zane Lowe Interview Series features - well, according to the RSS feed, just one episode, an interview with Billie Eilish; but according to the Apple Podcasts listing, it features seven episodes, including Kanye West, Lady Gaga and others. What’s going on there?

• Acast have announced a Supporter feature for their podcasters in some countries. The product lets you receive one-off payments from your listeners: Acast charge 12%. The product works as a landing page on the Acast website, and uses a promo that you record. We found that UK podcast The Dream Factory is using it; Acast is using the donate button standard, which is supported by some podcast players.

• In India, if you include the radio plays it gets, the biggest podcast is PM Narendra Modi’s Mann Ki Baat. However, he’s reportedly about to face competition with a new podcast from Rahul Gandhi, a former President of the Indian National Congress and member of the Nehru–Gandhi family.

• Later today, at 1pm Toronto time, you can enjoy the unveiling of The Infinite Dial 2020 Canada in a free webinar - which will include podcast consumption figures for the country.

  
  This link is no longer available, as at Aug 24 2023

• Olá! ¡Hola! Bonjour! Wotcha! Omny Studio, the podcast management platform from Triton Digital, is now available for use in French, Spanish and Portuguese, with more languages to follow. Their embedded players also support Arabic and Japanese. ここには何でも書けます！لن يقرأ أحد هذا!

• There’s a new AP Stylebook now available, containing updates about climate change and sexual misconduct, as well as a new chapter on digital security for journalists. Hat tip: Splice's Frames newsletter. (Podnews tries to use The Guardian’s style guide, which is available online).

• AdsWizz has hired Anne Frisbie (inMobi Exchange) to be their SVP of Global Supply, working with podcasters and partners.

Tips and tricks

• Should a podcast have a tagline? (Podcast Branding)
• Sharing podcasts to YouTube with FFMPEG is a neat piece of tech writing to help you use the free FFMPEG encoding tool.

Podcast News - with The Jordan Harbinger Show

On The Jordan Harbinger Show: Clinical psychologist Justin Ramsdell, on why stressed brains don’t make great decisions, being wary of “intellectual trespassers” who make wild claims about areas outside their expertise, and how to avoid being hoodwinked by pseudoscience charlatans. Listen now

The other day, we mentioned that Chris Skinner (who wrote an editorial in the first Podcast User Magazine in 2006) worked for Wise Buddah. This was news to him, and to his current employer Somethin’Else. Listen to The Last Post, which is one of his - a daily satirical show from Alice Fraser.

Slow Burn returns for a fourth season: this time with a subject that runs straight to the current political moment - the rise of white supremacist and KKK leader David Duke. The season is hosted by Josh Levin, long-time Slow Burn editor and native Louisianian.