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Podcast Business Journal
The business of podcasting: a weekly newsletter with data, news and interviews
Industry News · Newsletters
The business of podcasting: a weekly newsletter with data, news and interviews
Industry News · Newsletters
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April 22, 2024:
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Wondering how other podcasts like yours are doing in downloads? OP3 analytics are open to everyone, and our sister publication Podcast Business Journal publishes a selection of podcasts measured by the service, to help you compare.
April 19, 2024:
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Flightpath, software that helps predict advertising availability for podcast networks, spotted last year’s change in Apple Podcasts early and helped publishers correct the quotes they were making, according to CEO Sean Howard. He’s interviewed today in our sister publication, the Podcast Business Journal.
April 17, 2024:
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What new podcast features are creators using? Our sister publication the Podcast Business Journal now has updated numbers from Podcast Index. Over 30,000 podcasts have “super-chapters”, the more detailed chapter format that Pocket Casts has just rolled out support for.
April 11, 2024:
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Data newly available from OP3, and published by our sister publication Podcast Business Journal, shows that “the big three” podcast apps (Apple, Amazon, Spotify) account for 74% of all downloads for the over 2,000 shows measured on the service. CastBox is the biggest independent podcast app at #4; the data is updated daily.
April 8, 2024:
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Wondering how other podcasts like yours are doing in downloads? OP3 analytics are open to everyone, and our sister publication the Podcast Business Journal publishes a selection of podcasts measured by the service, to help you compare.
March 21, 2024:
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A new slate of stories from LAist's Imperfect Paradise have been revealed; the show's four-part stories will feature a story about a group of dancers working to unionize one North Hollywood strip club and the pitfalls they faced along the way; then stories about the Colorado River, the Mexican border, and the lions, coyotes and bears moving into LA. We've an interview with LAist's Shana Naomi Krochmal tomorrow in the Podcast Business Journal.
March 1, 2024:
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TEGNA released its latest financials. It’s the owner of the Locked On Podcast Network, and that saw a 37% increase of downloads and views in 2023, broke 30mn in October, and is expanding into video. Our sister publication the Podcast Business Journal will have an interview with David Locke later today about the company’s strategy to get close to audiences.
February 1, 2024:
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Wondering how other podcasts like yours are doing in downloads? OP3 analytics are open to everyone, and our sister publication Podcast Business Journal publishes a selection of podcasts measured by the service, to help you compare.
December 21, 2023:
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If you wonder how other people are doing with their podcast downloads, our sister publication the Podcast Business Journal has links to over 300 shows who are sharing their download data using OP3.
November 17, 2023:
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Later today, the Podcast Business Journal talks to Lisa Jacobs from Ad Results Media on brand suitability and advertisers' appetite for risk. It's a free weekly newsletter for the business of podcasting.
October 30, 2023:
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You can read a full interview with Mark Francis and John McDermott from Caloroga Shark Media in the Podcast Business Journal.
October 27, 2023:
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In an email, BetterHelp, the biggest podcast advertiser in the US, has informed podcast networks that it will be using the ArtsAI measurement pixel in ad campaigns in 2024 for measurement and optimisation. The email says: "They would love for their network partners to cover the pixel costs and it seems like several of their partners have agreed to this already." (Our sister publication the Podcast Business Journal interviewed ArtsAI's Erik Lundberg last month).
October 26, 2023:
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Wondering how other podcasts like yours are doing in downloads? OP3 analytics are open to everyone, and our sister publication Podcast Business Journal publishes a selection of podcasts measured by the service, to help you compare.
September 13, 2023:
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We have a full interview with Erik Lundberg in the Podcast Business Journal this Friday. Subscribe free.
September 1, 2023:
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Mike Jensen, the CEO of Rapsody Voices, is interviewed in the Podcast Business Journal this week - on when video is right to add to an audio podcast. You can subscribe to the Podcast Business Journal here.
August 28, 2023:
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Jeff Umbro, CEO and founder of The Podglomerate, was interviewed by the Podcast Business Journal last week. He described the company's five-tier approach to marketing a podcast.
August 18, 2023:
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PodcastOne has gained approval to be listed on the NASDAQ as a spinoff business from LiveOne. There's no date, yet; LiveOne's CEO Rob Ellin was interviewed last week in the Podcast Business Journal.
August 11, 2023:
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Live One's Chairman and CEO Rob Ellin is interviewed later today in the Podcast Business Journal. Speaking about the planned acquisition of certain assets of Kast Media, he said: "We've spoken to every podcaster. We've offered a really fair deal. No other platform is going to pay them for the past. You cannot move with a fistful of anger - move over when you're truly in partnership with us. All of us want to grow and build together." Subscribe to the weekly newsletter for the business of podcasting.
August 7, 2023:
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Is your podcast everywhere it could be? Our sister publication Podcast Business Journal spoke to Spafax, a company that gets podcasts and audio dramas into in-flight entertainment systems in aeroplanes. They had a number of ideas of how to get your show on board.
June 30, 2023:
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OP3, the Open Podcast Prefix Project, measures download data for over 600 different shows; find a sample of its data on the Podcast Business Journal, and add your podcast to the service for free.
June 26, 2023:
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Podcast trend data captured by our sister publication the Podcast Business Journal appears to show that the number of podcasts being actively updated are declining, with the total number of updated podcasts falling by over 3% in the last three months.
June 2, 2023:
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Media Roundtable this week goes all international, with a new feature - the Editor of the Podcast Business Journal (and Podnews), James Cridland, talking through the week's podcast business news with Dan Granger, Neal Lucey and Jennifer Laine. The show then looks at the international growth in audio.
May 31, 2023:
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It's the latest acquisition from the PodX Group, who now own companies in Scandinavia, Argentina, France and the UK. To learn more about PodX Group, read this interview with CEO Staffan Rosell in the Podcast Business Journal.
May 26, 2023:
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At APM Studios, 73% of the network's hosts are people of color, which is up from 37% just one year ago. In today's Podcast Business Journal, Tom De Napoli, the VP of Revenue Strategy at APM Studios, tells us about the company's set of principles for working with brands, and its focus on diverse voices. Subscribe, free, to our weekly newsletter covering the business of podcasting and join 8,000 others.
May 19, 2023:
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"Right now, the [podcast] industry is growing from a copycat standpoint, instead of from innovation. The industry doesn't grow from every single company doing the same thing." - Patrick Hill, the CEO and founder of Disctopia, is interviewed in the Podcast Business Journal today. Subscribe, free, to the business of podcasting.
May 12, 2023:
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In the Podcast Business Journal later, Ben Richardson from RSS.com on the company's plans for Mexico, and doing business there. "In Mexico, there’s a lot more of a personal touch and relationships take a little bit longer to build - but once they’re built, they’re really strong," he says. You can subscribe free.
May 11, 2023:
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So, you have a comedy show: but what kind of downloads are other comedy shows doing? OP3's open podcast analytics service is measuring hundreds of shows; the Podcast Business Journal's data section is now listing more than 150 of them, so you can compare your show with others.
May 8, 2023:
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How many podcasts are there? In the first set of regularly updated data collated by The Podcast Business Journal, we look at how many shows are being made, and whether the trend is up or down.
May 5, 2023:
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Staffan Rosell, the CEO of PodX Group, is interviewed in this week's Podcast Business Journal. Their plans are not to turn podcasts into TV: "We say to all the companies that we meet that it’s audio first, it’s podcast first. If you’re successful and you have something fantastic that someone wants to make television or film out of, that’s great, but that’s a bonus. Podcast companies think that everything will become television and film. That will be, I think, the exception rather than the rule." Subscribe free here for the full interview.
May 1, 2023:
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Let's change the standard for host-read advertising, says Nick Hilton in a blog post. He argues we're undervaluing the medium: echoing Dan Granger's thoughts in the Podcast Business Journal last Friday.
April 28, 2023:
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Oxford Road's Dan Granger considers programmatic advertising on podcasts is a "shortsighted compromise". Speaking to the Podcast Business Journal this week, he describes it as a way to "get away from even associating hosts with the advertising". You can read his thoughts in the latest Podcast Business Journal newsletter.
April 21, 2023:
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Spotify believes that podcast advertising could be easier and more efficient for ad buyers. In an interview to be published later today for the Podcast Business Journal, Nina Harvey says the Spotify Audience Network is "able to bring to an advertiser a single buying point to supply an efficient way to access audiences at scale." You can subscribe to the Podcast Business Journal here.
April 14, 2023:
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Lizzy Pollott from Acast is interviewed in the Podcast Business Journal newsletter later today. You can subscribe here.
April 10, 2023:
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Podnews has acquired Podcast Business Journal, a well-respected podcast newsletter. Podcast Business Journal will publish a weekly roundup of news, podcast business data, and a long-form interview every week. You can sign up for free here.
September 14, 2021:
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Deborah Parenti has been promoted to President of Radio, TV and Podcasting at Streamline Publishing. The company publishes Podcast Business Journal.