
Reviewed: the Nomono Sound Capsule
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Exclusive: Podnews has reviewed the Nomono Sound Capsule, an ingenious field-recording tool from Norway. What does it do - and who would benefit from it the most?
Nomono 🇳🇴 -
The Podcast Academy has announced the association’s 2023-2024 Officers. Donald Albright (Tenderfoot TV) continues as Chairperson; Christy Mirabal (SiriusXM) continues as Vice-Chairperson. New as Secretary is Martha C Little (Audible), replacing Alia Tavakolian; the new treasurer is Sierra Reed (Vision Media Partners), replacing Rob Greenlee.
The Podcast Academy 🇺🇸Tenderfoot TV 🇺🇸 Audible 🇺🇸 SiriusXM 🇺🇸 -
SoundOut, a sonic brand tracking company, has published The SoundOut Index 2023, containing a look at company sonic brands in the US. Hot Pockets has the most recognisable sonic logo; Netflix is at 12; YouTube at 64; Audible at 104; and Acast’s “North Star” sonic brand is at #111.
Acast 🇸🇪Audible 🇺🇸
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Podsights has released its Q2/23 Podcast Advertising Benchmark Report. The average conversion rate in 2022 was 1.21%, a 9% year-over-year increase. Conversion rates for mobile app installs rose sharply by 44%, says the data.
Podsights 🇺🇸 -
Goodnight, Spotify Live. The app shut for good yesterday.
Spotify 🇸🇪 -
Let’s change the standard for host-read advertising, says Nick Hilton in a blog post. He argues we’re undervaluing the medium: echoing Dan Granger’s thoughts in the Podcast Business Journal last Friday.
Moves and hires
- SCA, the owner of the LiSTNR app in Australia, has announced a new CEO: John Kelly, the company’s current COO. The current CEO, Grant Blackley, will step down on Jun 30.
Tips and tricks
- To check how your podcast looks in YouTube Music, you can either a) download the app or b) visit the website. If you’re outside the US, a VPN will do the trick: ProtonVPN is trustworthy and has a free tier. (Remember: you’ll need to upload your show separately to YouTube, as a video file - or use a service like Headliner.)
The Tech Stuff - with The Podcast Standards Project
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YouTubeMusic, according to the technical data that’s visible in the app (and checked against this list) makes all audio 128kbps AAC (roughly the same audio quality as 160kbps MP3).
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Podcast app Podcast Guru now supports podping - so you’ll get realtime notifications when your podcast app has released new shows, within a minute or so (unlike Apple, Spotify or others who can take much longer).
Spotify 🇸🇪Apple 🇺🇸 -
There’s now a new space for announcements when changes have been made to the new podcast namespace (and there are a few technical additions to the value4value specs).
Podcast News


Podcast data for May 1
- #1 in Apple Podcasts: US: Wiser Than Me with Julia Louis-Dreyfus (Lemonada Media) IE: The Kinahans (The Irish Sun)
- #1 in Spotify: US: The Joe Rogan Experience (Joe Rogan) IE: The Kinahans (The Irish Sun)
- Over the last week, 215,901 podcasts published at least one new episode. See more podcast data at the Podcast Business Journal.
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