Get ready for listeners to unwrap Spotify's 2023 Wrapped
This article is at least a year old
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Spotify’s 2023 Wrapped is coming this holiday-time… the feature lets listeners share their favourite podcasts of 2023 — including yours. Spotify wants you to ensure that your show page is ready, with recommendations, links to your social media, and other tools to get the most out of it.
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Put more ads in a podcast ad break and they perform less well, says a new study from Ad Results Media.
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Headliner’s Eddy is now available in more than ten languages. The tool lets you edit audio as if it was a word document.
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Germany’s public service broadcaster ARD/ZDF has published a look at media consumption in the country. Podcast consumption is 5% of all time spent with audio, the research says, decreasing slightly from last year.
- Meanwhile, YouGov Germany also published data looking at “Podheads”, the 14% of Germans who listen to more than five hours of podcasting a week.
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Hark Daily is celebrating its 500th edition today. It’s a show that shares the most interesting conversations, stories and ideas from podcasts, and is available within the Hark podcast discovery app.
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Caloroga Shark Media is celebrating Monster Mash Monday across its network of shows today. The short-form podcast network calls it a 'world podcasting first’.
- You can read a full interview with Mark Francis and John McDermott from Caloroga Shark Media in the Podcast Business Journal.
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Variety writes How Wondery Brought Studio-Style Scale to Podcasting.
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A lot of podcast analytics and ad targeting is based on the IP address of the listener; but Google is preparing to test a new feature in Chrome that “allows users to hide their IP addresses by using proxy servers”. It also heavily promotes its own VPN as a paid-for service, which also hides a user’s IP address.
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There’s a new endpoint to the Podcast Index API to allow developers to get value timesplits by episode. Here’s a typical result from Boostagram Ball.
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AntennaPod is working on supporting subtitles and transcripts in the popular Android app, and has reviewed the way other podcast apps do it.
Podcast News
Companies mentioned above:
Ad Results Media
Podcast data for Oct 30
#1 in Apple Podcasts
Hard Feelings with Jennette McCurdy (Lemonada Media)
Ghost Story (Wondery | Pineapple Street Studios)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Joe Rogan Experience (Joe Rogan)
Over the last week, 206,212 podcasts published at least one new episode (down 0.1%). source