Nearly half of US kids listen to podcasts every week
Almost half of children (48%) in the US are listening to podcasts weekly, according to a new study from talent agency UTA (asking 5,000 US parents). Two-thirds listen monthly. The company says that “podcasts are a huge part of family media”.
The IAB released its US Podcast Advertising Revenue Study 2023, looking at drivers, strategies, and tactics for growth. Amongst its findings:IAB
- The use of brand safety and suitability tools has almost doubled. 69% of publishers are using brand safety solutions, and 62% using brand suitability solutions.
- More than 90% of ad revenue is coming from Dynamic Ad Insertion. That share has almost doubled in three years.
- Programmatic advertising has grown five times in the last two years alone, but its share is just 11%. (In other channels it’s 87%).
On Air Fest has published the full lineup for On Air Open House, an all-day immersive sound event at dublab on Saturday Nov 4. It’s free to attend via RSVP; you can expect the sounds of life in prison with Ear Hustle, local tales with LAist’s Imperfect Paradise and How to LA, and more audio in Dolby Atmos.
Headliner’s Eddy, an editing and production tool, generates a promo pack of summaries, keywords and quotes. The company has just added four episode art images for your show, produced by generative AI.
In an email, BetterHelp, the biggest podcast advertiser in the US, has informed podcast networks that it will be using the ArtsAI measurement pixel in ad campaigns in 2024 for measurement and optimisation. The email says: “They would love for their network partners to cover the pixel costs and it seems like several of their partners have agreed to this already.” (Our sister publication the Podcast Business Journal interviewed ArtsAI’s Erik Lundberg last month).Podcast Business Journal
Descript has added a set of AI Actions, tools that can help with specific production tasks; including a chapter generation tool, a summary generator, and a social post writer.Descript
Podcast data for Oct 27
#1 in Apple Podcasts
Ghost Story (Wondery | Pineapple Street Studios)
Global News Podcast (BBC World Service)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
Rotten Mango (Stephanie Soo & Ramble)
Over the last week, 208,567 podcasts published at least one new episode (down 1.4%). source