US podcast listeners rise 68% in five years
Nielsen released a new Podcasting Today report, with data from Edison Research and Nielsen Scarborough Podcast Buying Power. The total US podcast audience has grown 68% in the last five years, with the number of Hispanic listeners almost doubling. Comedy is the most popular genre.Edison Research
Nearly half of all podcast listeners have used a podcast to help them fall asleep - and more than three-quarters have used a podcast for relaxation, says new research from Acast. The company suggests that this is a great opportunity for advertisers - half (54%) of podcast listeners who use them to fall asleep remembered an ad the next day.Acast
AdvertiseCast unveiled the average CPM in August was $22.14, fairly flat against last month.AdvertiseCast
Transistor’s Justin Jackson posts a review of Podcast Movement: “What makes the conference special is the relationships you build with people there. It’s the one place you can get face-to-face time with podcasters, platforms, and other folks in the industry. This year, came away from Podcast Movement more inspired than ever.”Podcast Movement
In Australia, the ABC’s If You’re Listening podcast has added a video version. “In the last year, multiple surveys have found increasingly large numbers of people want the option of watching their podcasts, not just listening to them.”.
Mike Jensen, the CEO of Rapsody Voices, is interviewed in the Podcast Business Journal this week - on when video is right to add to an audio podcast. You can subscribe to the Podcast Business Journal here.Podcast Business Journal
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Moves and hires
Lizzy Pollott has been promoted to Chief Communications & Brand Officer at Acast. “LP” has been with the company for more than five years.
Tips and tricks
- Even so-called “smaller podcasters” can have effective and profitable revenue streams that doesn’t involve ads, says Danny Brown.
Podcast News - with Airwave
Podcast data for Sep 1
- #1 in Apple Podcasts: 🇺🇸 Strike Force Five (Strike Force Five) 🇸🇬 Strike Force Five (Strike Force Five)
- #1 in Spotify: 🇺🇸 The Joe Rogan Experience (Joe Rogan) 🇸🇬 Political Prude: The Podcast (Zodapop by ZYRUP Media)
- Over the last week, 197,733 podcasts published at least one new episode. See more podcast data at the Podcast Business Journal.
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