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First look: In podcast advertising, there’s “host reads”, “announcer reads”, and a new tool, “talent reads” - an ad voiced by talent from an existing podcast, but who is not featured in the specific podcast where the ad is inserted. New research released today by Gumball, ART19 and Signal Hill Insights shows that this “talent reads” format is an effective addition to an advertiser’s toolset. The study will be presented at Evolutions tomorrow at 9am, in Platinum F.

Handsome is new today: a comedy and storytelling podcast with Tig Notaro, Fortune Feimster, and Mae Martin. Gumball is representing the podcast for ad sales. CAA brokered the deal.

Gumball posts a recap on their panel at Podcast Movement: Betting on Yourself, How to Succeed as an Independent Podcaster

First look: Gumball has expanded its host-read podcast advertising marketplace to YouTube. It allows marketers to work with YouTubers of all sizes, and has been already used by over fifty YouTube channels by some of the biggest ad brands.

Recapping: Gumball posted a recap from their webinar Pulling Back the Curtain on Podcast Ad Operations … while Steve Goldstein recapped View from The Top, the panel he hosted at Podcast Movement Evolutions (with Podnews's Editor)

The Gumball team are running a free webinar on podcast ad operations today at 2pm CST.

Ad network Gumball is now paying podcasters faster: podcasters now get paid within days rather than, as is usual, having to wait 90 days or more. (Despite being called LightningPay and featuring a lightning bolt, it isn't related to the Bitcoin Lightning Network).

First look: Ad tech company Gumball has just announced Gumshoe, a real-time tool to measure ad impressions from host-read podcast ads. The solution includes audience demographics, brand category exclusivity and a booking tool.

Gumball has posted a glossary of podcast advertising terms.

Gumball has updated 17 Stats That Reveal the Power of Podcast Advertising and Host-Read Ads

Gumball post about their panel at Podcast Movement 2022.

The Know For Sure Pod has signed exclusively with Gumball. The show, hosted by B. Simone and Megan Brooks, launched in April 2022 and in just three months has already garnered over 6 million listens.

Gumball has published their "ultimate guide" to promoting your podcast.

Love and Radio has come off Luminary, and signed with Gumball. Nick Quah calls it an essential podcast.

Gumball has looked back at 2022 so far for the company. They've delivered more than 188 million ad impressions.

Narisa Ladak has joined Gumball as Director of Creator Partnerships. She joins from Acast, where she was Creator Network Director.

Gumball has signed Almost Adulting with Violet Benson to its roster.

Headgum has acquired the Too Scary, Didn’t Watch video podcast, and launched a new show called Keepin' It Rel. Average weekly downloads for its Headgum Original podcasts have increased 50% year-on-year, the company says.

Podland News later today will have an interview with Marty Michael, the CEO of host-read advertising platform Gumball, which recently raised $10m.

Gumball has raised $10 million to expand its podcasting host-read advertising platform. The company was built by the team behind the Headgum Podcast Network.

Gumball has signed a "multi-year, seven figure exclusive sales deal" with Mandii B and Bridget Kelly's podcast See, The Thing Is… The show left the Joe Budden Podcast Network in October.

Thank you to Gumball for becoming our newest silver supporter. Host-read podcast ads connect listeners to brands - Gumball connects advertisers with podcast hosts to make it happen in a few clicks. You should be like Gumball.

Dane Cardiel has joined Headgum/Gumball to become Vice President of Business Development. He was a founding member of Simplecast, which was purchased by SiriusXM 12 months ago. It's one of a series of high-profile management changes in the industry - more tomorrow.

Podcast network Headgum, which also owns the Gumball marketplace, has received investment from Union Square Ventures. Details weren't announced; HotPod says the investment was $2m.

Breaking: Comedy podcast network Headgum has launched Gumball, a marketplace to allow brands to buy host-read advertisements directly from podcasters. Gumball has been in-use internally at Headgum for its own podcasts, and has been used by 300 brands for over 4,000 host-read ads.