Dane Cardiel Named VP, Business Development, Headgum/Gumball

We are excited to announce the hire of Dane Cardiel as our new Vice President of Business Development. Dane will be based in our New York office and will lead our Podcast Acquisition Team to recruit independent podcasters and podcast networks onto our premium host-read marketplace, Gumball. Dane joins Headgum from Simplecast where he served as Director of Business Development for nearly five years as a founding member.

"I couldn’t be more excited to welcome Dane to the Headgum/Gumball family,” said Headgum CEO Marty Michael. “We built a best-in-class platform to help creators worry less about monetization so they can spend more time doing what they love. Our next challenge is telling them all about how powerful Gumball truly is, and there is no one better suited to tell our story than Dane.“

We’ve made tremendous strides in supporting podcasts on Gumball since its launch late 2019. We’re on pace to see yet another year of 100% year-over-year revenue growth in 2021. Plus we’ve more than doubled the number of shows on the platform, working with notable podcasts such as Yo, Is This Racist?, The Pat Mayo Experience, and Sidenote by AsapSCIENCE alongside brands like BetterHelp, StockX, Helix Sleep, and Magic Spoon.

“More than ever before, I want independent creators to succeed on their own terms,” Dane said. “The content that’s being created today — and the audiences it reaches — is coveted by nearly every possible company in our industry. This gives podcasters incredible power when deciding on who to partner with and I’m thrilled to be working for a company that wants to help podcasters grow their business without forfeiting any control in the process.”

While Dane is quick at work to bring his vision and expertise to Gumball, please join us in welcoming him to our team.

About Gumball

Gumball is the definitive marketplace for podcasters to sell host-read ads directly to advertisers. Gumball streamlines the sponsorship process so podcasters can book more advertising spots, more efficiently manage their campaigns, and focus on developing compelling, listener-centric content. For advertisers, the platform enables buyers to easily book impactful advertising campaigns through a modern and transparent buying process. For any podcaster looking to learn more about Gumball, visit https://gumball.fm/podcasters.