A picture of a gumshoe detective — Andres Siimon

Host-read ads get their own detective tools

Listen · Jan 9, 2023 · First published September 27 2022 · 2.4 minutes to read

This article is at least a year old

First look: Ad tech company Gumball has just announced Gumshoe, a real-time tool to measure ad impressions from host-read podcast ads. The solution includes audience demographics, brand category exclusivity and a booking tool.
Podcast Movement 2022 sessions are now available on-demand.
International podcast investment company PodX has taken a majority stake in French podcast studio Nouvelles Écoutes. In the same release, Nouvelles Écoutes announced it has acquired Studio Minuit, which claims it’s the second largest podcasting group in France in terms of monthly listeners.

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Podcast hosting and monetisation company Acast has launched a new post-roll ad format in France, dubbed “co-branded stories”. The format consists of two-to-three minutes of bonus content carried immediately after a podcast episode.
After he was “fired” from the BBC’s Feedback programme, Roger Bolton is to present his own podcast, Beeb Watch. Bolton, aged 76, presented his last programme on Aug 29.
Adthos has added more than 75 new data API points that allow dynamic ads to be produced based on data from sport, stocks or news.
NuVoodoo has shared its research “Six Things Listeners Love About Podcasts (And Four That Make Them Crazy!)” on YouTube.

People: seemingly a new co-host special

Elahe Izadi has been named as co-host of Post Reports, the daily podcast from The Washington Post.
Lori Lizarraga has been named co-host of NPR’s Code Switch. She joins from television news.
Juanita Tolliver is a new addition to the hosts of Crooked Media’s What A Day.

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The Devil Within, a true crime podcast from Cavalry Audio, launches its second season today on Wondery+. A story from the North of England, it focuses on a church ordered exorcism that goes horribly wrong.