Podcasts benefit from growth in spoken word audio
Spoken word audio continues to grow, with younger audiences (13-24) listening to more than twice as much spoken word in the last eight years, says The Spoken Word Audio Report 2022 from NPR and Edison Research. Podcast’s share of time with spoken word audio has increased by 163% over the last eight years. The report is published in full on National Public Media’s website.Edison Research 🇺🇸
Apple has published a set of insights about paid subscriptions on Apple Podcasts. One-third of all new subscription sign-ups are for annual plans, the company says, and if you’re making a serialised show, subscribers are 20% more likely to finish it.Apple 🇺🇸
Apple Podcasts 🇺🇸
Spotted: Adobe’s Project Shasta, which we first spotted in Dec 21, appears to now be called Adobe Express Podcast. It’s a podcast editor that lets you “edit words, not waveforms”, and is in early preview.
Ashley Carman has analysed Spotify’s podcaster contracts. The company offers a 50% revenue share, which is below some similar creator splits.Spotify 🇸🇪
The Normal Gossip podcast is responsible for 2,500 paid subscriptions to Defector Media’s website, the company says.
Ad network Gumball is now paying podcasters faster: podcasters now get paid within days rather than, as is usual, having to wait 90 days or more. (Despite being called LightningPay and featuring a lightning bolt, it isn’t related to the Bitcoin Lightning Network).
Jemele Hill is to expand her podcasts on Spotify with the launch of the Unbothered Network, and two new shows.Spotify 🇸🇪
Bytedance (owner of Resso and TikTok) is hiring for a Podcast Business Development role in Los Angeles. Hmm.
Barstool Sports founder Dave Portnoy is no longer doing his podcast, The Dave Portnoy Show. He says his show was terrible. “I’m not going to do content that I know stinks,” he added.
Tips and tricks
What’s in a name? Pacific Content write about how the company chose the title for a recent show.
How to remove background noise in Audacity for cleaner podcasts
Podcast News - with Lemonada Media
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Podcast data for Oct 28
- #1 in Apple Podcasts: US: Rachel Maddow Presents: Ultra (Rachel Maddow, MSNBC) NZ: We Were Three (Serial Productions & The New York Times)
- #1 in Spotify: US: Case 63 (Gimlet) NZ: Basically Besties (Amplify)
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