Research says people pay attention to podcast ads

• More listeners pay attention to podcast advertising than ads on TV or radio, according to new UK research from The Guardian. Podcast advertising also has a 'multiplier effect’ when used in combination with other advertising media.

• The Podcast Show - the new international festival for podcasting in London this May - has announced its first 100 speakers, including The Receipts, Jonathan Wall (BBC Sounds), Miranda Sawyer (The Observer), Jane Garvey & Fi Glover (Fortunately with Fi & Jane), Nihal Arthanayake (BBC Radio 5 Live), Glenn Miller (CAA), Marvyn Harrison (BELOVD Agency), Jen Sargent (Wondery), Fearne Cotton, Ross Adams (Acast), Julia White (Twitter), Alice Levine, Edith Bowman and Munroe Bergdorf … and they’re just getting going! Get ready for another 250 names being announced in the coming weeks. You can book your day pass from £55 - use promo code PODNEWS for 20% off a limited number of passes. Podnews is a media partner (and we’ll be there).

• Who was the first independent podcaster to turn a podcast into a TV show? We asked that question yesterday; Aaron Mahnke reminded us that his show Lore holds the title of the first TV show based directly on an indie podcast (Amazon Prime, first airing Oct 2017; we reported it in Aug 2017). Other indie-podcasts-turned-TV-shows include Limetown (Facebook Watch, Oct 2019), The Midnight Gospel, from the Duncan Trussell Family Hour (Netflix, Apr 2020), and Archive 81 (Netflix, Jan 2022). Podcasts from bigger networks, rather than indies, include The Ricky Gervais Show (HBO and Channel 4, Feb 2010) and Earwolf Media’s Comedy Bang! Bang! (IFC, June 2012).

  • Please add others to this Wikipedia list of podcast adaptations, which we have edited today to add dates to.
  • We should know better to ask questions about TV shows when we don’t watch too much TV. We’ve amended the post from yesterday, and genuinely sorry that it upset so many people on Twitter.

• After launching in Mexico two years ago, podcast company Acast has launched in Spain. Megan Davies, the company’s MD International, gives some insight into the Spanish market - the different genres and apps that people use.

• Writing in Variety, Jem Aswad is highly critical of Spotify’s $310m sponsorship of FC Barcelona, which they announced on Tuesday. Aswad suggests the company has a “lack of self-awareness that, evidently, goes all the way to the top.” Spotify’s share price is near a two-year low.

• Podcast publisher Blue Wire is selling podcast ads in the sports podcasts of newspapers The Miami Herald and The Kansas City Star. It’s the second deal they’ve made with newspaper company sports shows.

• Media player Winamp is back - in June. The app, owned by TargetSpot’s owner AudioValley, has a new logo and has launched an NFT initiative.

• Podcast network Noiser has hit 6 million monthly listens, the company says. Last week they launched a paid channel on Apple Podcasts, called Noiser+.

  
  Sep 12 2023: This broken link now points to the Internet Archive.

• Stitcher has signed with TV executive producer Carlos King for a show about reality TV: Reality with the King.

• The domain-name podcastchart.com is for sale (and all the social media handles). We know the seller; it seems a good domain to launch a product to us.

• Podstock is a new podcast conference, and the first in New Jersey history, the company says.

• Sonnant has launched new AI-powered tools for audio and video monetisation, including automatically matching podcast content with IAB categories, ad-marker creation and automated chaptering.

• Momento, a podcast app letting you save your favourite moments from shows, has added a new discover feature, allowing you to skim through moments and topics.

  
  Sep 12 2023: This broken link now points to the Internet Archive.

• iHeartRadio has launched PodGuides, a podcast discovery platform with podcasts about specific places. It reminds our Editor of maps·fm, for which he is an advisor - a similar platform with many more podcasts available.

• Nick Panama from Salt Audio writes that podcasts “have a brand problem, not a hit problem”, pointing out that The New York Times has grown to be a fully-integrated audio media brand.

Thanks to Daniel J Lewis who had the audacity to say that he didn’t like the percussive music bed we’ve been trying out for the last few episodes under this bit. It’s gone, Daniel. Thanks for the feedback.

Moves and hires

• Jared Schwartz has been named Executive Producer - Podcasts and Audio at CoinDesk, a publisher covering news and events about cryptocurrency. He joins from Himalaya.

This link is no longer available, as at Sep 12 2023

Podcast News

In The Jordan Harbinger Show today, Yuriy Matsarsky - a Ukrainian journalist turned civilian fighter against the Russian invasion of Ukraine. Since the incursion began, he’s been keeping the world updated with events as they happen as the host of the daily podcast Fighting for Ukraine. We promised this earlier this week, but it’s live today.

Podland News later today will have an interview with Marty Michael, the CEO of host-read advertising platform Gumball, which recently raised $10m.

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