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Spotify

Spotify buys Podsights and Chartable

LISTEN · · 3.7 minutes to read
  • Spotify has acquired Podsights and Chartable. Spotify describes Podsights as “a leading podcast advertising measurement service that helps advertisers better measure and scale their podcast advertising”, and Chartable as “a podcast analytics platform that enables publishers to know and grow their podcast audiences through promotional attribution and audience insight tools”. No terms were given.

Third-party analytics and attribution are critical to a growing advertising ecosystem. In podcasting, Chartable and Podsights were two of the three core providers that helped drive that point home. Spotify has bought great technology and acquired an all-star technical and sales talent, but these companies are no longer third party solutions due to Spotify’s role as a publisher, hosting platform, and ad seller. Just like with Adswizz’s attribution pixel and the Triton ranker, these solutions can still add value, but with this acquisition, they now lack the ability to be seen as truly neutral. - Bryan Barletta, Sounds Profitable

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