Gumball
Address: 
New York, NY, USA
Host-read ads connect listeners to brands. Gumball connects advertisers with creators to make it happen in a few clicks.
Website: gumball.fm
Owned by: Headgum
About Gumball
Gumball is the marketplace for advertisers to buy host-read ads directly from podcasters. The platform enables advertisers to easily book impactful advertising campaigns through a modern and transparent buying process. For podcasters, Gumball streamlines the sponsorship process so podcasters can book more advertising spots, make more money, efficiently manage their campaigns, and focus on developing compelling listener-centric content. To learn more about Gumball and the platform, visit https://gumball.fm.
Latest news
- Sep 29: Gumball is expanding its slate of video podcasts, with three sales partnership deals - Clooless Podcast, Pretty, Not Smart and Let's Get Into It have all signed with the network.
- Jul 28: The One You Feed has tapped Gumball as the show’s exclusive ad sales partner. With over 50 million downloads, the podcast has featured transformative conversations with the world’s most insightful thinkers, creators, and change-makers. From bestselling authors and spiritual teachers to poets, psychologists, and musicians, you'll hear timeless wisdom for modern lives - a journey of self-discovery, emotional resilience, and conscious living. The show was previously with iHeartMedia.
- Jun 4: Host-read ad marketplace Gumball has launched contextually-relevant “adaptive ads”. The tool “considers the similarities between a show’s audience and brand’s target buyer, the specifics of the brand’s ad copy, and the content and tone of a particular episode, to create a script that captures the brand’s requirements while thematically matching the podcast episode it’s being inserted into.”
- Nov 5, 2024: Why Won’t You Date Me? with Nicole Byer has joined comedy podcast network Headgum. The first show under the new partnership features an interview with comedian and personal friend of Nicole, Lauren Lapkus (Orange Is the New Black, Crashing, The Big Bang Theory). As part of the deal, Nicole will begin recording video episodes from Headgum’s LA and NYC studios. Headgum will also manage the show’s ad sales through Gumball.
- Oct 10, 2024: The Lamorning After has joined Headgum's slate of shows. Ad sales for The Lamorning After will be facilitated by Gumball. In the inaugural Headgum episode of the podcast, Lamorne and Kyle chat with Saturday Night director Jason Reitman about the film, which releases nationwide October 11.
Data credits: Google Maps, Podnews newsletter