Gumball
Address: 
New York, NY, USA
Host-read ads connect listeners to brands. Gumball connects advertisers with creators to make it happen in a few clicks.
Website: gumball.fm
Owned by: Headgum
Latest news
- Jun 4: Host-read ad marketplace Gumball has launched contextually-relevant “adaptive ads”. The tool “considers the similarities between a show’s audience and brand’s target buyer, the specifics of the brand’s ad copy, and the content and tone of a particular episode, to create a script that captures the brand’s requirements while thematically matching the podcast episode it’s being inserted into.”
- Nov 5, 2024: Why Won’t You Date Me? with Nicole Byer has joined comedy podcast network Headgum. The first show under the new partnership features an interview with comedian and personal friend of Nicole, Lauren Lapkus (Orange Is the New Black, Crashing, The Big Bang Theory). As part of the deal, Nicole will begin recording video episodes from Headgum’s LA and NYC studios. Headgum will also manage the show’s ad sales through Gumball.
- Oct 10, 2024: The Lamorning After has joined Headgum's slate of shows. Ad sales for The Lamorning After will be facilitated by Gumball. In the inaugural Headgum episode of the podcast, Lamorne and Kyle chat with Saturday Night director Jason Reitman about the film, which releases nationwide October 11.
- Sep 12, 2024: Where you place your midroll ad markers has an outsized — and underappreciated — impact. Gumball writes about the midroll mayhem problem - its latest recommendations for midroll ad placements.
- Aug 28, 2024: Gumball has added Audience Surveys to its tools for podcasters, allowing creators to understand who their audience is, and what makes them special. The service comes with pre-populated questions, and ideas to help.
Data credits: Google Maps, Podnews newsletter