Gumball
Address: 
New York, NY, USA
Host-read ads connect listeners to brands. Gumball connects advertisers with creators to make it happen in a few clicks.
Website: gumball.fm
Owned by: Headgum
Latest news
- Mar 27: First look: In podcast advertising, there’s “host reads”, “announcer reads”, and a new tool, “talent reads” - an ad voiced by talent from an existing podcast, but who is not featured in the specific podcast where the ad is inserted. New research released today by Gumball, ART19 and Signal Hill Insights shows that this “talent reads” format is an effective addition to an advertiser’s toolset. The study will be presented at Evolutions tomorrow at 9am, in Platinum F.
- Aug 22, 2023: Handsome is new today: a comedy and storytelling podcast with Tig Notaro, Fortune Feimster, and Mae Martin. Gumball is representing the podcast for ad sales. CAA brokered the deal.
- Apr 13, 2023: Gumball posts a recap on their panel at Podcast Movement: Betting on Yourself, How to Succeed as an Independent Podcaster
- Mar 28, 2023: First look: Gumball has expanded its host-read podcast advertising marketplace to YouTube. It allows marketers to work with YouTubers of all sizes, and has been already used by over fifty YouTube channels by some of the biggest ad brands.
- Mar 16, 2023: Recapping: Gumball posted a recap from their webinar Pulling Back the Curtain on Podcast Ad Operations … while Steve Goldstein recapped View from The Top, the panel he hosted at Podcast Movement Evolutions (with Podnews's Editor)
Data credits: Google Maps, Podnews newsletter