Gumball signs multi-year, seven figure exclusive sales deal with Mandii B and Bridget Kelly
Gumball announced today the addition of the podcast See, the Thing Is to its tech-enabled marketplace. Hosted by Grammy-winning singer/songwriter Bridget Kelly and media personality Mandii B, the duo navigates their 30s and share grown, honest, and slightly toxic takes on the latest in culture, music, and more. Every week the ladies are joined on the couch by their “Friends with Benefits;” industry and celebrity guest co-hosts, who dive into current event topics and personal evergreens.
After being introduced by Joe Budden as the first podcast on his independently-owned network, the ladies of See, the Thing Is are continuing the trend of creator-owned IP founded on quality, consistency, and momentum. Starting this month, See, the Thing Is is publishing two episodes per week, which kicks off a new multi-year, seven-figure sales partnership with Gumball. The deal was brokered through United Talent Agency and Frankfurt Kurnit Klein & Selz.
With offices in New York and Los Angeles, Gumball is the marketplace for advertisers to buy host-read ads directly from podcasters. The platform enables advertisers to easily book impactful advertising campaigns through a modern and transparent buying process. It was created by the team at Headgum, an acclaimed podcast comedy podcast network founded in 2015.
“There is simply nothing better than sharing my thoughts, opinions, and experiences with the world and being able to monetize by simply being me,” Mandii B says. “To have created a business about my own self-exploration is something I could have only dreamt of. I am blessed to share this journey with Bridget and Gumball”
“My voice has always been amplified through my music,” Bridget Kelly says. “And now I’m excited I get to share my perspectives and my sarcasm on a platform I own,” Driven by our passion to connect with people, Mandii and I look forward to our future together in this space.”
“We are excited to welcome Mandii and Bridget’s podcast to our platform,” says Marty Michael, CEO of Gumball. “They are exactly the type of creators we love to work with. They instantly saw the value of automating the host-read sales process using Gumball, and we’re excited to support them as independent creators as they continue to grow their brand.”
See, the Thing Is is available twice weekly wherever you listen to podcasts and simulcasted on YouTube. To learn more about Gumball and the platform, visit https://gumball.fm.
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