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April 18, 2024:
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Rephonic has started rolling out details of Spotify follower numbers for every podcast in its directory. The data appeared in some users’ apps a few weeks ago.
April 1, 2024:
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Rephonic is now displaying verified numbers from open analytics service OP3, if a podcast has the prefix installed. You can also claim a show by adding the OP3 prefix to it.
February 13, 2024:
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Rephonic has added a new feature - matching podcasts with YouTube channels in its directory, and a look at each country’s YouTube Podcast Charts.
February 6, 2024:
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The Actively Established Podcast Report has been published for February by PodMatch and Rephonic. It shows a general slowdown in the number of active podcasts, but with a continued rise in general podcast listenership, it suggests that now is a good time to start.
January 17, 2024:
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If you’re a user of ChatGPT Plus, Rephonic has produced an AI podcast question generator to come up with questions for your guests.
January 4, 2024:
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Planning your podcast can be easier with a planner template: and Rephonic have produced one that’s updated for 2024. It helps with everything from goals, descriptions and interviews.
December 26, 2023:
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Rephonic has launched a YouTube channel. James Potter will be adding indepth videos about podcast ads, PR and collaboration.
December 8, 2023:
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The OP3 open podcast analytics project has announced its founding sponsors. They are: Transistor, Rephonic, Flightpath, Podium and Podnews. Thank you for supporting us, so we can help further the industry; and please consider joining us in supporting OP3’s open, accurate analytics.
October 4, 2023:
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Podcast data tool Rephonic now estimates cost per podcast ad, works out which podcasts accept sponsors or advertisers, and has now imported Spotify charts alongside Apple.
September 7, 2023:
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In a piece of data analysis, Rephonic discover that true crime ads earn the most; as do shows from Sweden. Maybe Förhörsrummet are on to something.
August 25, 2023:
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What happens when Elon Musk mentions your podcast? Last week, a day after we mentioned it in Podnews, apparent Podnews reader Elon Musk (hi Elon) tweeted about Airwave's The Explorers Podcast, in a tweet that got 18 million views. Rephonic looks at the numbers to see what happened next.
July 12, 2023:
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Podcast advertising is going great, suggests Rephonic - it's increasing as a percentage of total audio ad revenue, as well as in comparison to other types of online advertising.
March 17, 2023:
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Rephonic publish The Ultimate Guide to Podcast Collaboration. In podcast collaboration, two podcasts with similar audiences in the same niche (or related niches) work together for their mutual benefit.
March 7, 2023:
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Rephonic has published the most popular podcast categories by country. The UK is into comedy, the US is into crime, and the French are into culture. Naturellement!
February 6, 2023:
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What makes a chart-topping podcast? Rephonic has dug into the data to discover that top shows tend to be weekly; tend to skew male in audience; and newer shows have more chance of appearing at the top.
January 25, 2023:
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Rephonic has launched a free tool to embed podcast reviews on your website. The tool pulls reviews from a number of platforms including Apple Podcasts, Castbox and Podchaser. Get started here (and enjoy the example).
November 30, 2022:
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Which shows work on Patreon - and which don't? Rephonic has calculated the most successful podcasters on the platform, to discover the most popular categories with Patreon subscribers, and where the opportunities are.
November 1, 2022:
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Rephonic looks at podcasts that have been available since the 2000s, including Stuff You Should Know (2008), and Gary Bembridge's Tips for Travellers (2005).
September 22, 2022:
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Podcast episodes are getting shorter, says Rephonic. The number of shows over an hour long are becoming less common, and 37 minutes appears to be the sweet spot.
August 31, 2022:
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Rephonic posts "how to promote a podcast: 55 hacks to get 1,000 subs". You won't believe number 48!
August 8, 2022:
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Rephonic has added additional Spotify charts (17 categories in 26 countries), and updated its engagement score algorithm.
July 25, 2022:
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The recent Sounds Profitable research, The Creators (also now en español) said that podcast creators are overwhelmingly male. Rephonic has looked at the gender split of podcast audiences: to discover that shows with very female audiences have significantly fewer listeners, and that podcasts with very male audiences tend to have longer episodes. (And, unsurprisingly, tech podcasts skew very male in audience).
June 20, 2022:
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Podcasts with guests get more listeners, according to new data from Rephonic. They're also, as you might guess, longer.
June 10, 2022:
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How to make your podcast a global hit - Rephonic watched a conference speech and wrote an article that's much better than the original speaker…
May 11, 2022:
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Are podcasts getting worse? Rephonic reports that average ratings were highest for podcasts in 2016, and those star ratings have slowly been decreasing ever since, according to data the company analysed from Apple Podcasts.
April 5, 2022:
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Should your podcast be on YouTube? Rephonic crunch the data: revealing that for English-language shows, it could well be worthwhile.
March 24, 2022:
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In Five Unconventional Tips for Growing a Podcast, we're taught to understand learning arcs, grow other content forms, and experiment.
March 4, 2022:
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TikTok on the clock, but the party don't stop: except, says Rephonic, podcasters are ignoring TikTok. Twitter is significantly over-represented across all podcasts, the company summarises; but TikTok has by far the highest average number of followers.
February 11, 2022:
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Want to do a podcast with not much competition? Avoid a podcast in English, Indonesian or Swedish, says Rephonic, which has looked at the Apple Podcasts data to discover what they call "the low-hanging fruit". Also, avoid shows about cricket (there are an awful lot), and consider chemistry or volleyball, the data says.
February 4, 2022:
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Rephonic has launched a new tool to show you how many subscribers and followers you have in various players and services. Here's how we stack up.
July 19, 2021:
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Rephonic has launched a podcast discovery tool. Give it three podcasts you love, and it'll find you some great shows, powered by Apple Podcasts data.
May 13, 2021:
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Rephonic has released a new podcast reach tool, using Rephonic's podcast download estimates to show how many listeners you could potentially reach for a given topic.
April 19, 2021:
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Rephonic has added a new episode search to its service, as well as estimated listener numbers and search operators.
January 21, 2021:
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Here's Podnews's connections on the service - best viewed on desktop.
December 8, 2020:
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A podcast app for developing countries, PodLP has partnered with Rephonic to present top podcasts in local languages. Top shows will be displayed in English, Español, हिंदी, தமிழ், తెలుగు, ภาษาไทย, Deutsche, Français, Afrikaans, Kiswahili, Português, Tiếng Việt, عربى, 中文, Bahasa Indonesia, Türk, and others.
November 18, 2020:
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First look: A new service, Rephonic, has launched: a podcast research and outreach tool with reach, demographics and contacts, it's intended for advertisers and PR companies to find the right shows for clients or brands. You can claim your show for free to access their metrics. Here's what we look like.
